エピソード

  • Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren

    Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren
    2025/12/09
    In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn for a free e-commerce brainstorming session or to buy his book, 'The E-Commerce Growth Playbook.'
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    8 分
  • Episode 150: Handling Complex E-Commerce Product Catalogs

    Episode 150: Handling Complex E-Commerce Product Catalogs
    2025/11/18
    In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.
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    18 分
  • Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget

    Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget
    2025/11/11
    In this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings, page speed optimization, and AI-powered tools. Learn how to implement AI effectively whether you're operating with a limited or extensive budget. Joshua also covers essential steps like improving site usability, enhancing content, and leveraging AI agents for customer engagement. Tune in for valuable insights to set your e-commerce business up for success in 2026 and beyond.
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    24 分
  • Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping

    Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping
    2025/11/04
    Welcome to the 148th episode of Commerce Today! In this episode, we look at the next steps following our previous discussion on AI browsers and their impact on internet usage. This week, the focus is on Agentic AI Payment Standards, a groundbreaking development for both B2C and B2B shopping. We explore why new payment standards are essential, addressing issues like authentication and fraud prevention in an environment where AI, rather than humans, conducts transactions. We’ll cover the three main contenders competing to set these new standards — AP2 (led by Google, Adobe, PayPal, Amex, and MasterCard), ACP (from OpenAI in collaboration with Stripe), and TAP (Visa’s Trusted Agent Protocol). Throughout the episode, we compare these standards, discuss their implementation ease, and predict their impact on e-commerce.
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    23 分
  • Episode 147: AI Browsers (Comet, Dia, Atlas & More)

    Episode 147: AI Browsers (Comet, Dia, Atlas & More)
    2025/10/28
    In this week's episode of Commerce Today, we dive deep into the innovative, brand new world of AI browsers and their impact on e-commerce. Discover how AI browsers like OpenAI's Atlas, Comet by Perplexity, and Dia by The Browser Company are transforming online shopping and user experiences. Watch live demos of these new browsers, see how they perform real-time purchase tasks, and explore their implications for both B2C and B2B sectors. Plus, learn what steps you need to take to stay ahead in this fast-evolving landscape. Don't miss this episode packed with insights and practical demonstrations!
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    34 分
  • Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave

    Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave
    2025/10/21
    The way we shop is about to change forever. In the era of agentic commerce, AI agents will shop on behalf of consumers, evaluating options, comparing data, and making purchase decisions in real time. When someone asks their AI to find the best product that fits their needs, will your brand even be considered? This episode breaks down the three essential pillars that determine your readiness for an AI-driven marketplace: Structured Data, Real-Time Availability, and Digital Reputation. Learn how to position your business for visibility and success in an AI-first world.
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    22 分
  • Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce

    Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
    2025/10/14
    The line between content and commerce has disappeared. Platforms like TikTok Shop and Instagram Checkout have transformed social media from a place of discovery into a direct sales channel. But thriving in social commerce takes more than adding a “buy” button—it requires a completely new playbook. In this episode, we unpack the Three C’s of profitable social commerce: Content, Community, and Conversion. You’ll learn how to craft shoppable content that entertains, build a community that trusts your brand, and manage the operational backbone that turns engagement into loyal customers.
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    20 分
  • Episode 144: The Amazon Dilemma: Winning on Marketplaces Without Killing Your Brand

    Episode 144: The Amazon Dilemma: Winning on Marketplaces Without Killing Your Brand
    2025/10/07
    For many brands, selling on Amazon isn’t optional; it’s essential. But that opportunity comes with real trade-offs. The scale and exposure are unmatched, yet the risks are significant: shrinking margins, brand dilution, and the potential to undercut your own DTC sales. The real challenge isn’t whether to sell on Amazon but how to do it profitably and strategically. In this episode, we break down a framework for managing the Amazon dilemma. You’ll learn how to reduce channel friction, why real-time inventory is critical, and which metrics actually matter in a multi-channel ecosystem. It’s time to stop treating Amazon like just another sales channel and start managing it like the powerful vendor relationship it truly is.
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    21 分