エピソード

  • Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)

    Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)
    2025/08/19
    Join Joshua Warren of Commerce Today and Creatuity as he delves into key takeaways from his new book, 'The E-Commerce Growth Playbook.' In this episode, discover the importance of a frictionless customer experience and how crucial factors like mobile site speed, streamlined checkout processes, and effortless returns can significantly impact your conversion rates. Learn actionable tactics to identify and eliminate friction points on your website, ensuring a seamless shopping experience that drives sales. Don’t forget to check out the book for a comprehensive playbook and visit the resources page for downloadable checklists and more.
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    10 分
  • Episode 136: The Real AI Disruption

    Episode 136: The Real AI Disruption
    2025/08/12
    In this week's episode of Commerce Today, we kick things off with a riveting discussion happening on LinkedIn about whether Shopify is losing its edge in the e-commerce space. The episode focuses on a new thesis inspired by Nicklas Gellner of Medusa, suggesting that AI coding agents, like Claude Code, are the real disruptors in platform selection rather than just developer jobs. Host Joshua Warren of Creatuity shares their first-hand experiences and insights on how these AI agents are transforming the way we approach e-commerce development, leading to reduced costs and faster deployment times. Tune in to understand the strategic implications of these advancements and how they might impact your business.
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    19 分
  • Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook

    Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook
    2025/08/05
    Join Joshua Warren in this episode of Commerce Today as he discusses his new book, 'The E-Commerce Growth Playbook'. Discover how 'good enough' websites are silently taxing your revenue through issues like slow pages and clunky checkouts. Joshua explains the three main strategies from the book to boost your mid-market e-commerce operations: customer obsession, building a scalable tech stack, and optimizing your e-commerce team. Learn how to address these challenges with actionable 7-day and 90-day playbooks and start driving tangible improvements in your business. Available on Amazon, the book is designed to be practical and adaptable, helping you to create a custom growth plan for your brand.
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    13 分
  • Episode 134: Millennial B2B Buyers: Reshaping Digital Sales with Self-Service and Speed

    Episode 134: Millennial B2B Buyers: Reshaping Digital Sales with Self-Service and Speed
    2025/07/29
    In this week's episode of Commerce Today, we explore the transformative impact millennials are having on B2B buying. Host Joshua Warren explores how millennials, now ages 29-44, have become the dominant cohort in B2B purchasing, making up 73% of all B2B buyer roles with 44% as lead decision-makers. Discover the millennial-driven shift towards B2C-style expectations in B2B procurement, including demands for transparent pricing, quick self-service purchasing, and seamless digital experiences. Learn about the rise of self-service research tools, the waning influence of traditional sales tactics, and how B2B brands must adapt to meet these new expectations or risk being left behind, especially with Gen Z entering the scene. Joshua also emphasizes the crucial role of technology, from AI-driven personalization to omnichannel fluidity, and the need for B2B brands to revamp their digital strategies to thrive in this changing landscape. Tune in for insightful tips on how to enhance your B2B e-commerce experience and keep up with the evolving demands of millennial buyers.
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    20 分
  • Episode 133: EPR & Packaging Laws: California SB-54 and New Costs of Ecommerce Packaging

    Episode 133: EPR & Packaging Laws: California SB-54 and New Costs of Ecommerce Packaging
    2025/07/22
    In this episode of Commerce Today, host Joshua Warren dives into the new and crucial packaging laws affecting the e-commerce industry, specifically focusing on Extended Producer Responsibility (EPR). He explains that EPR policies are sweeping across the United States, mandating that producers manage recycling programs for their packaging. California's landmark SB 54 law, which requires all packaging to be recyclable or compostable by 2032, is highlighted along with its significant implications for e-commerce businesses. Joshua discusses the anticipated increase in costs, the need to register with Producer Responsibility Organizations like the Circular Action Alliance, and the steps businesses should take now to ensure compliance. He also touches on the broader objectives of these regulations to reduce environmental waste, improve recycling infrastructure, and promote innovation in product packaging. If you're in the e-commerce sector, this episode is crucial for understanding how these impending laws will impact your business.
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    23 分
  • Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance

    Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance
    2025/07/14
    In this episode of Commerce Today, host Joshua Warren explores the complexities of various state privacy laws and their implications on e-commerce businesses. Covering developments across over 20 states, including eight new laws effective this year, Joshua discusses the proposed American Data Privacy and Protection Act (ADPPA), which aims to standardize privacy protections across the U.S. Despite its stalled progress due to pushback from states like California, businesses need to understand the current patchwork of state laws. Joshua details the requirements and quirks of these laws and offers practical tips on compliance, from updating privacy notices to mapping out data and setting up consumer request me
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    24 分
  • Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)

    Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)
    2025/07/08
    In this episode of Commerce Today, we dive into how generative AI is transforming e-commerce personalization. Discover how AI tools are making it easier for brands, especially small and mid-sized businesses, to offer Amazon-level personalization without hefty infrastructure. We discuss why personalization is crucial, how AI can infer customer preferences even without logins, and the significant impact on customer engagement and business revenue. Learn practical steps and examples from leading brands on leveraging AI for personalized marketing, product recommendations, and more. Tune in to stay ahead in the AI-driven e-commerce landscape!
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    22 分
  • Episode 130: Claude Code Shrinks Ecommerce Re-Platforms from 6 Months to 1-Week

    Episode 130: Claude Code Shrinks Ecommerce Re-Platforms from 6 Months to 1-Week
    2025/07/07
    AI coding agents just jumped a level. Replatforms aren’t a six month project anymore - they could be done in a week, as a recent proof of concept I developed with the latest version of Claude Code shows. Early surveys show teams reporting 20-25 % productivity jumps in just four weeks of adoption. In this episode I break down what these releases mean for Magento, Shopify, and Adobe Commerce projects: why a proof-of-concept store that once took six months now ships in one sprint; how a six-step AI loop (plan → code → test → commit → CI → repeat) turns Claude Code into a heads-down teammate; and why extension authors and agencies must rethink pricing, testing, and value as single-purpose plugins get auto-generated in minutes. Whether you write code or just sign the invoices, you’ll leave knowing: * Which tools to test first (Claude Code, Codex o3, Windsurf) * The GitHub-issue workflow that keeps AI on-track and test-driven * How value-based pricing beats billable hours in an AI world * Why smaller dev shops suddenly compete head-on with massive (and expensive) project teams Hit play, then DM me on LinkedIn with your own AI build wins—let’s push ecommerce forward together.
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    22 分