『Come Back Soon』のカバーアート

Come Back Soon

Come Back Soon

著者： Lynqly
無料で聴く

概要
 Why does one barber, nail tech or bakery always have a full book while the place next door waits for walk-ins? Each week a researcher and a longtime shop owner take one question about regulars, like rebooking, no-shows, tips, reviews or the last five minutes of an appointment, test it against the published research and a real shop that gets it right, and leave you one thing to try with your next client. Every claim checked using FactUnion's fact-checking process; every source is in the episode notes. Performed by synthetic voices. Supported by Lynqly.© 2026 FactUnion マーケティング マーケティング・セールス 経済学
エピソード
  • The Text That Failed the Right Way

    The Text That Failed the Right Way
    2026/10/21
    In 2013 and 2014, two London hospital trials found that a reminder text naming what a missed appointment costs the NHS, about a hundred and sixty pounds, cut no-shows. It became one of the best-known findings in behavioural science. In April 2026 an independent Danish team tested the same idea on more than twenty thousand appointments, and the headline on their blog was "We did not replicate." The no-show rate didn't move. What did move was the number of people who cancelled ahead of time. Priya and Hector go through how strong each piece of evidence really is: two trials by the original team, one large independent trial with a weaker design, a review, and a before-and-after count from one Welsh GP surgery. Then they look at what that means behind the chair and at the counter, where a cancellation two days out is a slot you can sell again and a silent no-show is gone for good. Hector turns it into one reminder text you can try this week, no fee and no new policy. Nobody has tested it yet, and they say so. Sources: https://www.bi.team/blogs/reducing-missed-appointments/ https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0137306 https://www.cambridge.org/core/product/identifier/S2398063X2610030X/type/journal_article https://doi.org/10.1017/bpp.2026.10030 https://inudgeyou.com/en/news-about-nudging-and-behavioural-insights/sms-reminders-missed-hospital-appointments/ https://doi.org/10.2147/ppa.s93046 http://preprints.jmir.org/preprint/43894 https://doi.org/10.1136/jech-2013-202510 https://doi.org/10.1111/ijcs.70069 https://www.gq.com/story/dinner-reservations-high-end-dining
    続きを読む 一部表示
    19 分
  • The Ending Has an Expiry Date

    The Ending Has an Expiry Date
    2026/10/13
    In a Toronto trial, doctors left the scope in for about three extra minutes at the end of a colonoscopy, and more of those patients came back for the next one. Behind that trial is the peak-end rule: we remember an experience mostly by its high point and how it ended. Priya, a behavioural scientist who once did brows at a mall kiosk, and Hector, a barber with eighteen years behind the chair, look at how strong that evidence really is, where it breaks down, and why a haircut is more like a holiday than an ice bath. Then comes the twist. Research suggests ending-driven memory starts to fade somewhere between three and seven weeks, which is about one haircut, colour or lash-fill cycle. So your mirror moment probably won't bring a client back six weeks from now. Its real job is the booking you ask for before they stand up. We say plainly what is proven, what is promising, and what no one has tested in a salon yet. Sources: https://www.amherst.edu/system/files/media/0678/colonoscopy%202.pdf https://www.wise-interventions.org/posters/leaving-colonscope-in-rectum-for-additional-three-minutes-increased-likelihood-of-agreement-for-another-examination-among-patients-after-five-years https://ideas.repec.org/a/eee/jobhdp/v170y2022ics0749597822000334.html https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2019.01705/full https://pubmed.ncbi.nlm.nih.gov/26938615/ https://marketing.wharton.upenn.edu/wp-content/uploads/2016/10/evaluating_multi_episode_events_manuscript_emotion.pdf https://pdf.stafforini.com/kemp-2008-test-of-peak.pdf https://onlinelibrary.wiley.com/doi/full/10.1002/bdm.1755 https://ideas.repec.org/a/eee/jbrese/v185y2024ics014829632400403x.html https://journals.sagepub.com/doi/abs/10.1111/j.1467-8721.2006.00435.x https://pmc.ncbi.nlm.nih.gov/articles/PMC3308641/ https://journals.sagepub.com/doi/10.1258/jrsm.2011.110250 https://link.springer.com/article/10.1007/s11606-023-08131-5 https://bpb-us-e1.wpmucdn.com/wp.nyu.edu/dist/c/6235/files/2019/02/gollwitzer-1999-implementation-intentions.pdf https://pmc.ncbi.nlm.nih.gov/articles/PMC3419880/ https://chairhold.com/blog/2026-state-of-solo-beauty-business-numbers/ https://lutily.com/blog/salon-rebooking-script-hotel-turndown https://www.pandorabot.io/blog/appointment-no-shows-evidence/
    続きを読む 一部表示
    22 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません