『The Text That Failed the Right Way』のカバーアート

The Text That Failed the Right Way

The Text That Failed the Right Way

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概要
 In 2013 and 2014, two London hospital trials found that a reminder text naming what a missed appointment costs the NHS, about a hundred and sixty pounds, cut no-shows. It became one of the best-known findings in behavioural science. In April 2026 an independent Danish team tested the same idea on more than twenty thousand appointments, and the headline on their blog was "We did not replicate." The no-show rate didn't move. What did move was the number of people who cancelled ahead of time. Priya and Hector go through how strong each piece of evidence really is: two trials by the original team, one large independent trial with a weaker design, a review, and a before-and-after count from one Welsh GP surgery. Then they look at what that means behind the chair and at the counter, where a cancellation two days out is a slot you can sell again and a silent no-show is gone for good. Hector turns it into one reminder text you can try this week, no fee and no new policy. Nobody has tested it yet, and they say so. Sources: https://www.bi.team/blogs/reducing-missed-appointments/ https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0137306 https://www.cambridge.org/core/product/identifier/S2398063X2610030X/type/journal_article https://doi.org/10.1017/bpp.2026.10030 https://inudgeyou.com/en/news-about-nudging-and-behavioural-insights/sms-reminders-missed-hospital-appointments/ https://doi.org/10.2147/ppa.s93046 http://preprints.jmir.org/preprint/43894 https://doi.org/10.1136/jech-2013-202510 https://doi.org/10.1111/ijcs.70069 https://www.gq.com/story/dinner-reservations-high-end-dining
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