『Colours of Social Media』のカバーアート

Colours of Social Media

Colours of Social Media

著者： Enoch "RobotBoy" Appiah Jr.
無料で聴く

このコンテンツについて

 Hosted by Enoch "RobotBoy" Appiah Jr., this vibrant podcast explores the dynamic world of digital marketing. Discover trends, strategies, and tools to help individuals and businesses connect, engage, and thrive. Each episode features expert interviews, practical tips, and insights to help you stand out and make an impact. Whether you're a marketer, entrepreneur, or creative, Colours of Social Media Podcast brings you the knowledge you need in your journey in #DigitalMarketing.Enoch "RobotBoy" Appiah Jr. マーケティング マーケティング・セールス 経済学
エピソード
  • Flashback #18: You're Not an Account Manager if you don't do this

    Flashback #18: You're Not an Account Manager if you don't do this
    2025/05/21

    The role the Account Manager plays in bringing success to the Client's business. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
    続きを読む 一部表示
    1 分
  • Ato Dadson's Job is to Educate Clients on Realistic KPI Results

    Ato Dadson's Job is to Educate Clients on Realistic KPI Results
    2025/05/17

    In this episode, Enoch unpacks the essential role of digital account management with experienced Account Manager, Ato Dadson.

    Described as often misunderstood and undervalued, but absolutely essential, account management is explored in detail. Learn about the nitty-gritty of account management, including how Ato unexpectedly landed in the field, the day-to-day responsibilities of being the first point of contact for clients on digital media matters, and the complex question of who's to blame when a campaign underperforms – spoiler: there's no single answer, but the account manager has a duty to spot loopholes.

    Ato shares insights on understanding what clients really want, noting that it can differ from the brief and requires speaking directly with them. Discover the art of managing client expectations through clear communication, educating clients about platforms, building relationships, and providing regular updates.


    The episode also covers how to bring different teams together for a project, ideally in person or online, and how to overcome hurdles by communicating and seeking help when needed. Essential advice for aspiring account managers is also shared: be brutally knowledgeable and work on your communication.


    Essential listening for marketers and small business owners who believe in digital marketing.


    Watch Episode on YouTube: https://youtu.be/U0Qocz5tfEw


    Connect with Ato Dadson on LinkedIn: https://www.linkedin.com/in/ato-dadson-8107a1159/

    Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy


    Timestamps

    00:00 Introduction

    1:21 How Ato Got into Digital Marketing

    3:38 Jumping from Traditional Marketing to Digital Marketing?

    4:28 Who's an Account Manager?

    5:57 Who takes the fall if a Campaign Underperforms? Ato Answers

    13:49 Manage Clients Expectations? What's that?

    15:40 How Ato Manages Clients' Expectations

    17:24 Ato's arsenal of Managing Client's Expectations

    18:42 Hurdles in Account Management

    19:59 Partner Agency Relationships

    21:25 Advice to upcoming Account Managers
    続きを読む 一部表示
    23 分
  • Flashback #18: This will shape African Brands in the Future

    Flashback #18: This will shape African Brands in the Future
    2025/05/17

    Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
    続きを読む 一部表示
    1 分

Colours of Social Mediaに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。