Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Is your digital marketing business truly safe online? 🔐In this episode of Colours of Social Media, Enoch "RobotBoy" Appiah Jr. sits down with Eric K. Mensah — a Cybersecurity and Financial Crimes Specialist — to talk about the cybersecurity threats that digital marketers in Africa and beyond are most vulnerable to, and exactly what you can do to protect yourself and your clients.

⏱️ Timestamps:

00:00: A very Brief Introduction

01:02: Unsolicited Messages on LinkedIn

08:21: Why Cybersecurity Matters for Digital Marketers

10:20: Common Cyber Threats Marketers Face

14:50: Best Practices to Stay Safe Online

22:11: Growing Cybersecurity Talent in Africa

29:21: Final Advice for Digital Marketers

Are agencies overlooking the power of uniting creative and distribution? In this thoughtful conversation, Danny Greeff of RebelRebel reveals how Social Display Advertising is quietly transforming digital strategies—especially in Africa’s dynamic media landscape.

⏱️ Timestamps:

00:20 Introduction to Social Display Advertising

02:06 Founding of RebelRebel and Its Connection to Social Display

05:05 State of Digital Advertising in Africa

08:04 Introduction to Social Display

12:24 The Importance of Education in Social Display

15:28 The Shift in Consumer Behaviour Towards Social Media

20:15 Case Study: Hungry Lion's Expansion

25:00 The Double-Edged Sword of Being First to Market

27:00 Practical Steps for Agencies in Social Display

30:00 The Rise of Social Display in Africa

31:00 Mindset Shift for Agencies in Social Advertising

In a digital world obsessed with virality, loud content, and overnight growth, many small businesses are visible—but not intentional. In this episode of Colours of Social Media, host Enoch Robotboy Appiah Jr. ( @iamrobotboy69 ) sits down with Priscilla Osei-Wusu (Comms Girlie) to talk about what it really means to build awareness without the noise.-

⏱️ Timestamps:

00:00 Introduction

00:42 Who is Comms Girlie?

03:11 Showing Up with Clarity Without Chaos

06:36 Mistakes made by SMEs on Digital Spaces

09:44 How to balance being viral and showing up cautiously

13:59 What Does Strategic Visibility Look Like?

16:34 Staying Safe Online

18:57 Actions SMEs need to put a stop to

21:09 Where to Start when you get overwhelmed with platforms

24:24 What Does Success Look Like on Digital

26:49 Getting in Touch with Comms Girlie

Akosua Adoma emphasises the importance of consuming content that inspires and empowers, particularly for women in underserved communities. She highlights how seeing other women achieve great things motivated her and can inspire others to pursue their goals and create impact in their communities.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

In this episode, host Enoch "Robot Boy" Appiah Jr. is joined by Akosua Adoma of ⁨@AkwaabaApp⁩ , a digital marketer dedicated to community-driven growth and placing purpose at the heart of marketing.

Akosua shares how she crafts campaigns that move beyond hype, leveraging authentic storytelling to empower underserved communities and fuel economic inclusion in emerging markets.

The conversation unpacks actionable strategies for building brands that drive social change, offering a vision where purpose and profit work hand in hand.

Want to venture into Digital Marketing? Just do it!