Real estate investing marketing strategy secrets revealed! PPC optimization, brand building, lead quality improvement, low-cost social proof, seller motivation triggers, and Facebook video conversions for investors.

In this data-driven interview with Shannon Ashton, we dive deep into what's actually working RIGHT NOW for real estate investors looking to generate motivated seller leads online. Shannon reveals the surprising $2/day strategy that makes small businesses look like major players, why your expensive videos are being outperformed by simple phone footage, and the exact feedback loop that increased one investor's lead qualification rate to 45%! 🔍

Whether you're just starting with online marketing or spending six figures on PPC, this episode will help you optimize your budget, improve lead quality, and close more deals in today's competitive market.

📖 What You Will Learn:

• Why brand presence is now critical for real estate investors
• How to leverage social proof when you don't have a strong brand yet
• The retargeting strategy that costs just $1-2/day but creates massive brand presence
• Why simple phone videos outperform expensive professional productions
• The data feedback loop that increased qualification rates by 15%
• How to properly adjust your marketing budget with seasonal trends
• Why most investors miss the market opportunities by reacting too slowly

🕣 Time Stamps:
02:01 - The Brand Factor: Why It Matters More Than Ever
04:13 - Social Proof: Building Trust When Sellers Google You
06:56 - The $2/Day Strategy That Makes You Look Like Coca-Cola
08:12 - Eight Touchpoints: The Path To Seller Conversion
09:45 - Video Content: What's Actually Working On Facebook
12:32 - Why Simple Videos Outperform $20,000 Productions
18:40 - 45% Qualification Rate: The Data Strategy That Works
21:49 - The Essential Feedback Loop Most Investors Ignore
27:43 - Summer Seller Surge: Capitalizing On Search Volume
30:18 - Budget Pacing: Don't Miss The Market Opportunity

#RealEstateInvesting #MotivatedSellerLeads #REIMarketing #PPC #FacebookMarketing #BrandBuilding #LeadGeneration #RealEstateMarketing #InvestorMarketing #WholesaleReal Estate

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this eye-opening interview, real estate veteran Chris Prefontaine shares his 34 years of experience in creative real estate investing. Learn how to buy properties without banks, using creative financing strategies like subject-to, owner financing, and lease purchase. Perfect for both beginners and experienced investors looking to expand their toolkit in today's challenging market! 🏡

📖 What You Will Learn:

• How to buy properties without using banks or borrowing money
• Three creative financing strategies that work in ANY market
• Why high interest rates create MORE opportunities for creative investors
• How to structure deals to protect yourself from due-on-sale clauses
• The biggest mistakes to avoid when doing creative financing
• How wholesalers and flippers can add creative strategies to multiply profits
• Ways to convert rejected leads into profitable creative deals
• How to structure your team to incorporate creative financing

🕣 Time Stamps:

00:02 - Welcome and introduction to Chris Prefontaine
00:30 - Chris's 34-year background in real estate and surviving the 2008 crash 01:31 - Changes in creative financing since last year
02:54 - Why rising interest rates make creative financing more valuable
03:54 - Finding off-market deals in any marketplace
05:06 - Common misconceptions about creative financing
07:40 - Can banks really call the debt? The truth about due-on-sale clauses 09:55 - What experienced investors miss about creative financing opportunities 11:44 - How to add creative financing to an existing acquisition team
14:50 - Where to learn more about Chris's strategies

#creativerealestateinvesting #subjecttofinancing #ownerfinancing #nomoneydown #realestateinvesting #passiveincome #wholesalerealestate #flippinghouses #offmarketdeals #realestatecreativefinancing #investmentproperty #realestatestrategy #chrisprefontaine #leaseoption

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Justin Silverio breaks down the evolution of direct mail marketing and reveals why most investors are leaving money on the table with their campaigns. From precise data selection to automated list building, discover the strategies that generate consistent deals in today's competitive market. Learn why response rates have changed dramatically since 2015 and the exact timeline needed before judging your campaign's effectiveness.

📖 What You Will Learn:

• How direct mail marketing has evolved since 2015 and what's working now in 2025
• Why data quality and segmentation matter more than volume for successful campaigns
• The 6-month consistency rule that separates successful investors from those who quit too early
• How to save thousands by tracking property sales and stopping mail to sold homes
• The critical difference between property-based and people-based marketing strategies
• Why stacking lists and using predictive data is essential for modern direct mail success
• The exact response rates you should expect and how to know if your campaign is working

🕣 Time Stamps:

00:00 - Introduction to Justin Silverio and his background
02:58 - Launch of Invelo 2.0 and its game-changing features
03:49 - The unique marketing platform and KPI tracking in Invelo
04:54 - Property-based vs. people-based marketing strategies
06:49 - How direct mail strategy has evolved since COVID
08:43 - The current cost of direct mail and targeting precision
09:55 - Modern data acquisition strategies for investors
13:06 - Best practices for list building and data selection
14:53 - The critical importance of consistency in marketing
17:33 - How Invelo saves investors money by tracking sold properties
20:25 - Getting mail out immediately when properties meet criteria
22:14 - The six-month minimum commitment for marketing success
24:17 - How to maintain resolve when marketing isn't producing results
27:41 - Understanding the marketing funnel and leading indicators
30:04 - Expected response rates and troubleshooting your campaign
34:05 - Real data on marketing ROI across the industry
36:29 - The importance of tracking marketing metrics consistently

#realestateinvesting #directmail #motivatedsellers #wholesaling #directtosellermarketing #realestatemarketing #marketingforrei #leadgeneration #dealflow #realestatedeals #listbuilding

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.