Treating pay-per-lead like a cheap volume game is the fastest way to burn out your acquisitions team and waste marketing capital. Jeremy Brandt explains the structural difference between low-cost lead churn and high-intent, premium lead generation for experienced real estate operators.

Jeremy Brandt is a digital real estate lead generation pioneer, founder of REI Leads (formerly Fast Home Offer), and owner of WeBuyHouses.com. With over two decades of experience navigating housing cycles, he specializes in high-intent seller lead acquisition, PR strategy, and operational automation.

High-intent domain authority: Capitalizing on top-tier assets like WeBuyHouses.com to capture motivated home sellers

Cheap volume vs. high-converting leads: Why established operators with overhead need higher contact and close rates

Differentiating B2C and B2B messaging: Rebranding Fast Home Offer to REI Leads to separate consumer outreach from investor services

Evaluating marketing channel metrics: Tracking lead conversion, contact rates, and seller motivation across shifting cycles

Building sustainable lead architecture: Combining paid search, SEO, and strategic assets for consistent deal flow

Scaling a real estate operation requires alignment between your ad spend and your sales floor's capacity. Stop chasing hundreds of cold leads and focus on high-intent seller queries that actually turn into signed contracts.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
01:18 Jeremy Brandt's Background & The Dot-Com Pivot
03:30 Launching Fast Home Offer & The Early Days of Online Real Estate
05:27 How Lead Gen Has Changed Over 20+ Years
08:29 Competitive Advantage vs. Commodity Marketing
11:54 Testing Non-Standard Channels (TV, Radio, PR)
15:00 Real-World AI Use Cases & Code Rewrites
21:00 How Founders Should Approach AI Adoption
29:25 What NOT to Automate: Protecting the Human Sales Call
35:29 The Earned Media Playbook: Getting on National TV (CNBC, CNN)
42:00 "Newsjacking" Local Media Outlets for Free Authority
47:29 Rebranding Fast Home Offer to REI Leads
51:56 Where to Find Jeremy & REI Leads

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If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon Bateman hosts Aaron Nelson, Bateman Collective’s director of paid advertising, to discuss what’s changed in PPC for real estate investors and where it’s headed. Nelson says the biggest execution gap is data: individual accounts often have too few contracts to optimize across thousands of search terms, ads, landing pages, and audiences, while Bateman leverages years of aggregated account data.

He describes analyzing headline/description combinations and building a “Frankenstein ad” from top-performing components, which has improved qualification rate by 15% and reduced cost per qualified lead. He also shares audience research that identifies poor-performing segments (e.g., business professionals, DIY/bargain hunters) and keyword expansion that produced a 20% lower cost per qualified lead and now represents about 10% of spend.

Looking ahead, they emphasize full-funnel tracking back into Google within 90 days and ongoing landing-page split testing.

00:00 Welcome and Guest Intro
01:03 Aaron’s Background and Role
03:46 Why Data Wins in PPC
06:21 The Data Problem in Single Accounts
09:12 What Data Actually Means
09:43 Ad Copy Analysis That Moves Revenue
11:26 Pseudo Data-Driven vs Real Results
13:58 Frankenstein Ad Method
16:05 Why Aggregating RSA Data Is Hard
16:29 Scaling Lead Data Models
17:20 Audience Targeting Insights
19:03 What Audiences Mean
21:39 Keyword Expansion Wins
23:56 Future Proof Tracking

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Most real estate investors treat Facebook ads like a waste of money because they can't convert lower-intent leads. Aaron Moore turned social media ads into a primary driver generating over $500,000 in revenue in just six months at a 13.9X ROAS.

Aaron is the founder of GTA House Buyers, a high-volume house-buying company operating across Ontario, Canada. Having run his business full-time since 2008, he specializes in building operational redundancy, navigating data-restricted markets, and scaling high-ROI inbound marketing funnels.

The 13.9X ROAS Blueprint: How Aaron generated $500K+ in H1 2026 revenue specifically through Meta advertising

Low-Production Video Ads: Why reading a simple 14-second script next to a cell phone camera outperforms expensive studio ads

Converting TV-Style Intent: Training an acquisitions team to qualify, nurture, and close broader-intent social media leads

Surviving Google Suspensions: How building an omni-channel footprint saved the business when PPC accounts went dark

Sifting the MLS Noise: Monetizing non-qualifying inbound leads through agent referral networks

The Inbound Dominance Model: Winning in markets where targeted cold calling and direct mail lists are legally restricted

High-return marketing isn't about finding magical lead sources. It’s about putting authentic creative into the market and equipping a disciplined sales team to work the pipeline.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
00:37 Aaron’s Background & Operating in Canada Since 2008
01:44 US vs. Canadian Real Estate: Navigating Data and Privacy Constraints
04:40 Hitting 2025 Revenue Numbers in the First Half of 2026 ($8M Pace)
06:24 Long-Term Compounding: Why Team, Systems, and Culture Beat Short-Term Fixes
10:50 The 7-Attribute Hiring Framework & Slashing Turnover
14:59 Hiring for Redundancy: Scaling Sales, Dispo, and Intake Capacity
16:30 Overcoming the "Cheap CEO" Bottleneck
21:26 Knowing When to Scale Marketing: Lead Flow Capacity vs. Team Training
24:33 The Marketing Mix: Google PPC, Bing, Direct Mail, and YouTube Ads
28:13 Crushing it with Facebook Ads: Hitting a 13.9X ROAS & $500K+ in H1 Revenue
32:50 Authenticity over Production: The 14-Second Video Ad Framework
37:11 How to Connect with Aaron Moore

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.