In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.

📖 What You Will Learn:

- How AI and machine learning are transforming Google Ads and lead generation 🧠

- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊

- Why most investors are shifting away from cold calling and toward inbound marketing 🔄

- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡

- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️

- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀

🕣 Time Stamps:

-00:00:55 - Welcome & Mission: Creating Millionaires
- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes
- 00:05:07 - The Consistency of SEO and PPC Over Time
- 00:06:52 - Industry Marketing Spend Survey Insights
- 00:09:00 - Why Cold Calling ROI Is Falling
- 00:13:02 - The Shift from Cold Calling to Inbound Channels
- 00:16:29 - How Search Trends Predict Market Shifts
- 00:19:08 - The Cyclical Nature of Marketing Channels
- 00:21:41 - How Bateman Collective “Gets Better” Every Year
- 00:23:16 - Building a High-Performance Team Culture
- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages
- 00:30:36 - Why Message Testing Matters in Real Estate
- 00:32:31 - Using AI and Data to Target Motivated Sellers
- 00:39:42 - What Is Lead Sculpting?
- 00:43:13 - How Bateman Collective Clients Outperform Industry averages
- 00:46:22 - Behind the Scenes: Launching the Industry Survey
- 00:50:54 - Key Takeaways from the Investor Data Report
- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI
- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation
- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior
- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency
- 01:24:32 - The Truth About Guarantees and Transparency

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, learn why bad bookkeeping kills real estate deals and how proper financial systems helped one investor scale to $120 million in six years 📊

Casey Quinn went from getting fired as a CFO to building a $120M real estate portfolio and multiple seven-figure businesses. As both a CPA and active real estate investor, Casey reveals the financial mistakes that keep investors stuck in hustler mode and the exact systems that separate million-dollar portfolios from million-dollar headaches.

Most real estate investors focus on lead generation and closings while ignoring the numbers that actually drive profitability. Casey breaks down why your financial clarity matters more than your next deal, how to delegate without losing control, and the five pillars that transform chaos into a scalable business.

If you're tired of scrambling at tax season, can't figure out when to hire your next team member, or don't actually know if your deals are profitable—this episode will change how you run your business.

📖 What You'll Learn

✅ Why most real estate investors have wrong financials (and how to fix them)
✅ The difference between hustler mentality and CEO thinking
✅ How to delegate effectively without everything falling apart
✅ The 5 pillars of a strong back office that scales
✅ Why lifetime value matters more than retention rates
✅ How to use KPI dashboards to make better investment decisions
✅ When to hire people (and how to know you can afford them)
✅ The recruiting mistake that costs investors thousands per hire

🕐 Time Stamps

00:01 - Introduction and Background
01:01 - From Fired CFO to Real Estate Entrepreneur
04:10 - Building a $120M Portfolio in Six Years
06:01 - Two Types of Entrepreneurs
06:43 - Skills That Make Better Real Estate Investors
11:06 - The Delegation Journey
17:01 - People Are Your Most Important Asset
19:24 - The Recruiting Problem Most Investors Face
24:11 - Why In-House Recruiters Change Everything
29:15 - Financial Clarity and Quadrant Two Activities
33:20 - The Five Pillars of Strong Back Office Systems
41:11 - Getting Started with Financial Systems
44:36 - Lifetime Value vs Retention Metrics
52:08 - How to Work with Accruity

Connect with Casey Quinn:
🌐 Website: Accruity.com
📱 Instagram: @caseyryanquinn
📘 Facebook: Casey Quinn

#RealEstateInvesting #RealEstateAccounting #RealEstateCPA #InvestorFinancials #RealEstateBookkeeping #ScalingRealEstate #RealEstatePortfolio #InvestorMindset #RealEstateMetrics #PropertyInvesting #RealEstateKPIs #WholesaleRealEstate #BRRRStrategy #RealEstateDelegation #InvestorSystems #RealEstateBusiness #PropertyManagement #RealEstateWealth #FinancialClarity #RealEstateEntrepreneur

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors SEO strategy reveals tracking mistakes destroying Google rankings. Learn NAP consistency secrets, PPC landing pages, call tracking methods that protect organic traffic.

In this episode of Collective Clicks, host Brandon Bateman sits down with Zach Blackburn, Director of SEO at Bateman Collective, to expose the tracking mistakes that are sabotaging your search rankings. If you've been working with an SEO company for years without results, this conversation reveals why—and exactly how to fix it. 🎯

Zach breaks down the myth that sending PPC traffic to your main website boosts SEO (Google confirms there's zero correlation), and shares the precise 7-step process that allows you to track every lead source without destroying your NAP consistency or tanking your Google Business Profile rankings.

You'll discover why dedicated landing pages outperform homepage traffic for paid campaigns, how dynamic phone number tracking works with call tracking software, and the exact setup that lets you know whether leads came from SEO, PPC, your Google Business Profile, or other channels—all while maintaining perfect citation consistency across 80+ directories. 💡

📖 WHAT YOU WILL LEARN

• Why sending PPC traffic to your homepage actually hurts conversions
• The truth about whether paid ads boost your SEO rankings (Google's official stance)
• How NAP consistency affects your Google Business Profile authority
• The 7-step process for tracking leads without SEO penalties
• Dynamic phone number strategies that protect your rankings
• How to use Call Tracking Metrics for keyword-level attribution
• The right way to set up your Google Business Profile phone numbers
• Why different marketing channels need separate landing pages
• How to track 90%+ of your traffic sources accurately

🕒 TIME STAMPS
00:01 – The SEO Tracking Dilemma
01:45 – Does PPC Traffic Boost SEO Rankings?
04:06 – Why Dedicated Landing Pages Outperform Homepages
06:56 – Branded Search as a Ranking Signal
11:24 – Why Real Estate Investors Have Too Many DBAs
12:20 – The Tracking Extremes That Hurt Results
17:35 – NAP Consistency Explained
19:17 – Step 1: Create Separate Non-Indexed Landing Pages
22:34 – Step 2: Use Call Tracking Metrics for Granular Data
26:44 – Understanding Dynamic Phone Number Technology
29:04 – Step 3: Establish Your Main Business Phone Number
30:16 – Step 4: Masking Numbers Without Hurting SEO
31:49 – Step 5: Google Business Profile Tracking
34:31 – Step 6: Google Business Profile Primary Number Strategy
35:02 – Step 7: Maintaining Consistency Across All Citations
38:31 – The Pipeline Approach to Long-Term SEO Success
39:33 – Where to Learn More About SEO Strategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.