Real estate investors are burning thousands on Google Ads because they don't understand Google's AI Max revolution that's reshaping PPC forever. 🔥

In this episode of Collective Clicks, Brandon Bateman sits down with 27-year digital marketing veteran Noah Parks to reveal how Google's new AI Max is about to make or break every real estate investor's PPC campaigns. If you're still doing manual bidding while your competitors are leveraging AI-powered systems with access to 10,000+ data points per user, you're already losing the race.

Most REI marketers think they understand PPC automation, but they're missing the critical data strategies that separate $5M/month advertisers from weekend warriors. Noah breaks down exactly why the biggest PPC account he ever managed ($5M monthly spend) had ZERO negative keywords—and why that's the future of profitable real estate marketing.

🎯 What You'll Learn:

• Why Google's AI Max will eliminate manual PPC bidding for real estate investors
• The shocking truth about why your "gut instincts" are destroying your ad performance
• How to aggregate lead data to create the most powerful AI-driven campaigns in your market
• Why 15% of searches have never been done before (and what this means for REI keywords)
• The complete evolution from manual bidding in 2007 to AI-powered campaigns today
• How to feed Google's algorithm quality conversion data that competitors can't access
• Why the biggest spenders use zero negative keywords and clean search terms
• The 3 phases of PPC marketers (and which one kills your profits) 💡

⏰ Time Stamps:
00:00 – Welcome and Introduction to AI Max Discussion
02:15 – Noah's PPC Journey Starting in 2007
04:30 – Google's AI Investment and Revenue Protection
06:45 – Evolution of Keyword Bidding and Manual Strategies
09:20 – The Rise of Smart Bidding and Automation
12:30 – The $5M Account with Zero Negative Keywords
15:10 – Google AI Max Overview and New Features
17:40 – Keyword-Less Advertising and Intent Understanding
20:25 – The Data Race and Why Data Beats Smart Marketers
23:15 – Offline Conversion Tracking for Better Results
25:30 – Trust Your Data, Not Your Gut in Marketing
27:00 – Wrap Up and How to Get Help

#RealEstateInvesting #GoogleAds #PPCMarketing #AIMax #REILeadGeneration #RealEstateMarketing #WholesalingRealEstate #GoogleAI #PPC #DigitalMarketing #REIProfits #MarketingROI #LeadGeneration #RealEstateAutomation #PPCStrategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of Collective Clicks, Brandon Bateman and marketing genius Garrett reveal the 8-step system that stops out-of-area leads from destroying your Google Ads ROI. If you're spending thousands on PPC campaigns only to get leads from Michigan when you're targeting Tampa, this episode will save you serious money.

Most real estate investors are doing 1-3 things to prevent out-of-area leads, but missing the other 5-7 critical steps that let bad leads slip through. Brandon and Garrett break down their complete checklist that's helped clients reduce out-of-area leads to just 8% across all campaigns—including hidden Google settings that most agencies never touch.

📖 What You'll Learn:

• The 8-step checklist to eliminate out-of-area leads in Google Ads
• Hidden Google settings that waste your budget by default
• Why "presence or interest" targeting is killing your ROI
• How to identify and block spam leads masquerading as location problems
• Advanced negative keyword strategies that save thousands monthly
• VPN blocking techniques that stop click fraud instantly
• Lead sculpting methods to train Google's algorithm properly 💡

🕣 Time Stamps:

00:00 – Welcome to Out-of-Area Lead Solutions
01:15 – Why Location Problems Are So Common

02:45 – Step 1: Target the Right Areas
05:30 – Step 2: Add Negative Location Exclusions
08:15 – Step 3: Hidden Google Presence Settings
10:45 – Step 4: Google Search Partners Problem
14:20 – Step 5: Proactive Negative Keywords Strategy
17:35 – Step 6: Location-Specific Ad Copy
19:10 – Step 7: Lead Sculpting for Better Targeting
21:40 – Step 8: VPN Blocking with Click Cease

24:15 – Putting It All Together

#RealEstateInvesting #GoogleAds #PPCMarketing #REILeadGeneration #OutOfAreaLeads #RealEstateMarketing #WholesalingRealEstate #ClickFraud #NegativeKeywords #LocationTargeting #REIProfits #MarketingROI

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of Collective Clicks, Brandon Bateman sits down with Hannah Wharton from Easy REI Closings—who’s personally closed 380+ deals and overseen 1,200 more—to break down where real estate investors actually bleed profit during the transaction process.

If you're still managing closings yourself, Hannah lays out exactly when it starts costing you real money—and how to know if it's time to outsource or hire in-house. Whether you're closing 1 deal every few months or 100 a month, this episode is your roadmap to stop bottlenecking your growth and start scaling with systems that actually work.

💡 You’ll Learn:

• Why DIYing your closings is costing you way more than you think
• When to bring in outside help (and what that help should actually do)
• The real cost of "wearing every hat" as an investor
• What world-class transaction coordination looks like behind the scenes
• How expert coordinators rescue failing deals—and build scalable ops
• Perfect for investors ready to level up from chaos to consistency.

🕣 Time Stamps:

00:02 – Kickoff
00:14 – Who Is Hannah?
00:41 – 380+ Deals Closed (And Counting)
01:53 – Real Estate Closings Are a Different Beast
02:51 – The Most Overlooked Profit Killer in REI
04:15 – The Tom Brady Principle
05:02 – Operations vs. Revenue Activities
06:11 – Burnout By Bottleneck
07:59 – Your True Hourly Cost
09:19 – Strategic Focus: Saying No to Say Yes
10:20 – What Great Coordination Actually Looks Like
10:56 – Training for Transaction Mastery
13:17 – The “Figure It Out” Factor
14:59 – Hiring Grit Over Resume
15:29 – Relationships Over Transactions
17:43 – Scaling With Systems
19:50 – Built-In Accountability
22:32 – When It’s Time to Outsource
25:51 – When to Go In-House Instead
27:50 – The Power of Systems Over Talent
29:35 – Cost vs. Value in TC Support
30:44 – Connect with Hannah

#RealEstateInvesting #TransactionCoordination #REIClosings #WholesalingRealEstate #RealEstateDeals #InvestorTips #ProfitLeaks #ScalingREI #PassiveIncome #RealEstateEfficiency

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.