Want to stay ahead in your private practice? Valery Krieg joins Jeanene Wolfe In this episode to discuss future-proofing your practice in an ever-changing landscape. They dive into marketing strategies, burnout prevention, and navigating industry shifts, plus an inside look at the upcoming Savvy Practice Summit, a free virtual event packed with expert advice on marketing, scaling, and financial strategy for therapists.The sign-up form for the summit is in the show notes. Tune in now and take your next steps toward success!

“The first thing that I always tell my clients that I work with is understand your marketing strategy. I think that the core is to really understand what you're doing and why. I mean, that's one of the best ways to stay on top of things and to know what's coming around the corner. I think so many of us do a lot of different types of marketing, and in some ways, we get kind of lucky when we don't really know what's working or why it's working, so we just keep doing all of it. So my first piece of advice is, really understand your strategy. Understand what's working and why it's working, so you can streamline, only focused on the things that have the highest impact and that are bringing in clients.” - Valery

Here’s what we’ll cover in this episode:

***Future-Proofing Private Practices – The challenges therapists face in 2025, including shifting client trends, economic uncertainties and industry changes impacting private practice sustainability.

***Marketing Strategies for Therapists – The importance of ongoing marketing efforts, creating systems for consistency and tailoring strategies to attract ideal clients effectively.

***Burnout Prevention & Business Sustainability – How therapists can implement structured systems to reduce stress, avoid burnout and maintain a steady client flow without feeling overwhelmed.

***Savvy Practice Summit Overview – A breakdown of the upcoming Savvy Practice Summit (March 10-12, 2025), its purpose, key topics, and how therapists can benefit from expert-led discussions on scaling and growing their businesses.

About Valery Krieg:

Valery Krieg is a therapist, private practice owner, and business coach dedicated to helping therapists build thriving, sustainable practices. After struggling with ineffective, cookie-cutter marketing strategies in her own practice, she developed a method to help therapists attract their ideal clients and grow their businesses with confidence. Now, she teaches therapists how to ditch outdated advice, simplify their marketing, and create a practice that truly fits their life and goals.

Connect with Valery:

Instagram: https://www.instagram.com/practicewithvalery/

Tiktok: https://www.tiktok.com/@practicewithvalery

Youtube: https://www.youtube.com/@practicewithvalery

Website: https://practicewithvalery.com/

Register for the Savvy Practice Summit: Register for the Savvy Practice Summit

Get updates about future Fictionalized Clinical Consultation Groups: www.CollabOasis.com/FCC_live

Connect with Jeanene:

*Get your free Four Keys to Private Practice Peace of Mind workbook: https://collaboasis.com/4keysworkbook

*Learn more about clinical consultation groups: https://collaboasis.com/

*Join my free therapist Facebook group: https://www.facebook.com/groups/oasispcgt

*Connect on LinkedIn: www.linkedin.com/in/jeanene-wolfe-lcsw-64042220a/

In this milestone 100th episode of The Colleague Down The Hall Podcast, Jeanene Wolfe welcomes Miranda Palmer, LMFT, a passionate therapist advocate, to discuss the financial and systemic challenges facing therapists today. Miranda shares insights from a recent discussion on the biggest problems therapists encounter. She highlights unsustainable insurance reimbursement rates, financial instability, and the increasing number of therapists leaving the profession. They dive into the complexities of insurance contracts, clawbacks, and the impact of venture capital-backed companies entering the therapy space. Miranda encourages therapists to take control of their careers by understanding their worth, setting sustainable rates, and advocating for legislative change. She emphasizes the importance of standing out rather than competing and creating a fulfilling, financially viable private practice. Listen in for an eye-opening conversation on making therapy work for therapists while still serving clients effectively.

“If we all said no to insurance contracts that were not sustainable for us, that literally are not good for clients, you have to see twice as many clients, you're falling asleep in session, you can't even get your clients in on the regular amount of treatment that they're needing. All of the different things that we know happen in this scenario, if we just said no to those things. I'm a client of that insurance company, and there's nobody who's a trauma therapist in my area who has space, that insurance company still has to connect me with a trauma therapist, and they have to find that person for me.” - Miranda Palmer

In this episode, let’s discuss:

***Financial Struggles of Therapists

The episode highlights the unsustainable reimbursement rates from insurance companies, the financial instability of therapists, and the growing number of professionals leaving the field due to inadequate compensation.

***Challenges with Insurance Companies

The discussion covers the exploitative practices of insurance companies, including delayed payments, clawbacks, and regionally inconsistent reimbursement rates that make financial planning difficult for therapists.

***The Business Side of Therapy Many therapists struggle to see themselves as business owners, leading to poor financial decisions. Miranda emphasizes the importance of calculating sustainable rates and making informed choices about contracts.

***Impact of Venture Capital in the Therapy Space

The rise of VC-backed therapy companies is discussed, with concerns about their profit-driven models further reducing therapist compensation and creating new challenges for independent practitioners.

***Advocacy and Solutions for Therapists

The conversation encourages therapists to take action, whether by advocating for legislative changes, shifting to private pay models, or making informed decisions about which insurance contracts to accept.

About Miranda Palmer:

Miranda Palmer is an LMFT and a therapist advocate who has been helping prelicensed and licensed therapists find joy and financial sustainability in their work.

Connect with Miranda:

Website: zynnyme.com
Instagram: @zynnyme

Get updates about future Fictionalized Clinical Consultation Groups: www.CollabOasis.com/FCC_live

Connect with Jeanene:

*Get your free Four Keys to Private Practice Peace of Mind workbook: https://collaboasis.com/4keysworkbook

*Learn more about clinical consultation groups: https://collaboasis.com/

*Join my free therapist Facebook group: https://www.facebook.com/groups/oasispcgt

*Connect on LinkedIn: www.linkedin.com/in/jeanene-wolfe-lcsw-64042220a/