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Coffee & Conversion

Coffee & Conversion

著者: Clay Vaughan & Luke Frazier
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Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.

Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.

Tune in, and learn how to:


1 - Develop a clear, compelling message that resonates with your ideal audience


2 - Combine creative storytelling with proven data strategies for higher ROI


3 - Eliminate the guesswork around your pipeline so revenue becomes consistent



Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!

© 2025 Coffee & Conversion
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine
    2025/04/29

    We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.


    Brew a cup and dive in as we cover:

    • The power of emotional moments over boring bullet points
    • Real examples of scaling content from short social clips to full-on TV-show vibes
    • Why authenticity (and a bit of entertainment) is key in our post-trust world


    Ready to ditch surface-level social posts? Tune in, then head to GoodAgency.com for more ways to bring your brand story to life. Cheers!

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    12 分
  • 3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)
    2025/04/22

    Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.


    Brew up a cup and find out:

    • Which 2% vs. 70% ratio sums up why paid ads alone aren’t enough
    • Why that 3% website conversion goal can change how you see your traffic
    • How to set up a simple dashboard to track, optimize, and crush your revenue targets

    Ready to ditch the vanity metrics and embrace real ROI? Grab your coffee, hit play, and visit GoodAgency.com for resources that help you measure what matters—and convert more leads into paying customers. Cheers!


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    11 分
  • LinkedIn for B2B: More Than Just a Digital Résumé
    2025/04/15

    Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easier than ever to connect with ready-to-buy decision makers, even if you’re not a “social media” person.

    Listen in to learn:

    • How to optimize your profile and consistently post content that sparks real interest
    • The difference between spamming people and starting genuine conversations
    • Why cultivating warm, meaningful connections beats racking up thousands of random followers

    Grab your brew and join us. Ready to turn LinkedIn into your best B2B channel? Check out GoodAgency.com for even more tips to sharpen your strategy. Cheers!

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    13 分

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