What if your content sounds great, but still isn’t converting?

In this episode Tahjma VanBuren connects with messaging strategist and copywriter Justine Wentzell-Chang to discuss some of the reasons your brand voice might be falling flat. From your website copy, content, and even your emails. We talk about why being “authentic” isn’t enough, the difference between your speaking voice and your brand voice, and how to use storytelling without oversharing.

Justine shares how understanding your brand archetype can sharpen your messaging away from the fluffy, feel-good language that often fails to drive action. Then how do we write persuasive content that centers our audience (not ourself) and builds trust without being pushy.

Mentioned in this episode:
Justine's LinkedIn post: https://www.linkedin.com/posts/activity-7338256151744000001-Bhby?utm_source=share&utm_medium=member_desktop&rcm=ACoAABovI7QBvsr-sfGj2ZrY9lkk4aalMeQIhcc

Connect with Justine Wentzell-Chang https://www.redballoonstation.com/

Check out the video version of this episode on YouTube

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This episode is managed and produced by the iMoves Management team.

This episode is sponsored by Patricia Crawford.
Secure your next wine gifting with Patricia now: http://www.onehopewine.com/myshop/patricia-crawford Looking to buy more for a team outing, client appreciation, or Holiday giftings? Email Patricia at givehopebuywine@gmail.com

You're not lazy, you just need the right system.

This episode we are redefining productivity for women entrepreneurs with Sheila Hawkins. Sheila is our resident productivity and systems expert. She believes productivity is less about waking up early or checking every box, and more finding systems that actually work for you. So many women entrepreneurs feel overwhelmed, are misdiagnosed, or sitting in stuck because we're aligning our life and business with what hustle culture says we should be doing.

This episode will walk you through how to reclaim your time by centering yourself, not your to-do list.

Connect with Sheila Hawkins: https://thirdeyegroup.net/

Check out the video version of this episode on YouTube: https://youtu.be/JVW3yFIIKmY

Get podcast guest tips in your email here: https://imovesmanagement.kit.com/8f61ef428d
Schedule a coffee chat: https://calendar.app.google/1gVkRpxpGxbbhvfMA
This episode is managed and produced by the iMoves Management team: https://www.imovesmanagement.com/

Creatives, creative business owners, and service-based entrepreneurs—this episode is for you.

If you've ever felt like you had to choose between artistic expression and sustainable income, this episode totally reframes ALL OF THAT. Drawing from both my conversation with live wedding painter Jobana Semones and my own journey as the daughter of a wildly creative woman, I break down four powerful lessons every creative business owner needs to hear. We’re talking about building structure before visibility, resisting scarcity mindset, and honoring the deeply personal nature of your work. Plus, I share the truth about a $10K mistake I made and how it actually led me closer to my zone of genius.

This is your permission slip to be both wildly creative and wildly profitable.

Bible verses mentioned in this episode:
Proverbs 19:2
Matthew 17:20
Ecclesiastes 9:10
Colossians 3:23

Were you a guest on a podcast? Get your custom promo kit here to support your ROI on your time: https://imovesmanagement.kit.com/products/custom-promo-kit

Connect with Jobana Semones: https://www.jobanaimpressions.com/

Watch the video version of the original episode that the clips are pulled from: https://youtu.be/3MaAToCkt2g
Listen to the original episode that the clips are pulled from: https://share.transistor.fm/s/cc276629

Watch the video version of this episode: https://youtu.be/zlrcNLy8hqk
Listen on Spotify: https://open.spotify.com/episode/34sRWtWvRX1WdVw5otW98O?si=NYHsUH1mQJ-G9izw-pPLlQ
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/creatives-you-dont-have-to-choose-between-art-and-income/id1795360295?i=1000709655367

Get podcast guest tips in your email here: https://imovesmanagement.kit.com/8f61ef428d
Schedule a coffee chat
This episode is managed and produced by the iMoves Management team, imovesmanagement.com