Coca-Cola's AI Boost, Recycling Wins, and Fizzy Financials
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Coca Cola has had a busy week in global headlines and behind the scenes action. The buzz started with Coca Cola Europacific Partners putting the spotlight on artificial intelligence in its business operations, as featured in company news. By scaling up AI usage across logistics, marketing, and sales forecasting, Coca Cola is nudging its massive system towards future-ready, data-driven growth, while carefully promoting the ethical use of new technologies to empower their teams. This digital drive was reiterated by The Coca Cola Company at the Barclays 18th Annual Global Consumer Staples Conference in September 2025, where execs stressed investing in AI, data, and modern infrastructure, specifically to boost innovation and customer engagement in key emerging markets. They are also riding a rebound in on-the-go consumption with refillable and premium single serve options, showing flexibility in a shifting global retail landscape, according to Inside Monkey and press reports.
Financially, Coca Cola continues to demonstrate its classic resilience, with Nasdaq reporting it delivered 5 percent organic revenue growth for the second quarter of 2025 and set fresh guidance for 5 to 6 percent organic revenue and about 8 percent EPS growth for the full year. The company has now marked 17 consecutive quarters of global value share gains, fighting fierce competition from PepsiCo and Keurig Dr Pepper, both moving into healthier and functional beverage categories. Coca Cola’s innovation engine has been in overdrive, launching new drinks like Sprite plus Tea and Coca Cola with cane sugar, while driving up sales for Zero Sugar and dairy lines such as Fairlife. The ability to invest in local markets, tweak price and package, and cater to both value and premium shoppers is repeatedly highlighted in business coverage as key to Coke’s continued dominance.
Packaging and sustainability made headlines when Packaging Dive reported that 99 percent of Coca Cola’s global primary packaging was recyclable in 2024, up notably from 90 percent the two prior years. In the same period, recycled content in packaging rose to 28 percent, with new 2035 goals announced for plastics use, though the weight of virgin plastic also ticked back up in 2024. The company has openly admitted the struggle to collect and recycle packaging is complex and requires public policy changes and large-scale infrastructure, which was called out in its annual environmental update.
On the business front, Packaging Digest revealed a new 100 million dollar distribution center project is underway, further evidence of continued investment in North American operations. Meanwhile, Coca Cola Consolidated investors are likely celebrating the fact that shares have returned an astonishing 401 percent over five years, as highlighted by Simply Wall St.
Fans gathered for the 33rd Annual Coca Cola Days event in Atlantic, keeping community and collector spirits high. And for the social media savvy, the Sprite Summer Promotion in New Zealand just kicked off, offering a 50 thousand NZ dollar prize pool in Visa virtual cards, a fun seasonal activation confirmed in official terms posted by Coca Cola.
Looking ahead, markets are poised for The Coca Cola Company’s Q3 2025 earnings release set for October 21, as announced by the company, a webcast that is expected to decode results for investors and analysts tracking KO’s steady hand in a volatile global economy.
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This content was created in partnership and with the help of Artificial Intelligence AI
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