Most coaches are fighting algorithms on social media, hoping their content gets seen. But there's one platform where algorithms don't exist: audio podcasting. In this episode, Darren and Dustin reveal why podcasting is the secret weapon for building authority and share their three-step framework to launch your podcast this week. From minimal equipment setups to your first five episode ideas, this is your complete guide to podcasting as a coach.➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ "Podcasting skirts around the algorithm. When someone subscribes to your audio podcast, it directly pings their phone with no gatekeeping."⚡️ "Authority is built in a conversational way. Podcasts allow people in like sitting around a coffee table"⚡️ "Your clients are already consuming podcasts. They will find you if you show up consistently"⚡️ "Spend 15-20% of your time working ON your business for an 80% return on investment"⚡️ "You're building a content library that will last beyond what you're doing - think long game, not follower counts"💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear this

In this deeply personal episode, Darren opens up about his recent mental health struggles as a business owner, and he and Dustin share practical tools every entrepreneur needs to protect their mental wellness while building their business.

• Why you spend 100% of your life with yourself (and how to make that internal conversation empowering instead of destructive)
• The "Write It, Say It, Repeat It, Replace It" framework for processing overwhelming thoughts and emotions
• How to identify and replace the limiting beliefs that are sabotaging your business success
• Why reaching out for help is actually a sign of strength, not weakness
• The morning pages practice that can clear mental clutter and reveal hidden beliefs
• How to flip your "what if this fails" thinking into "what if this actually works"

This isn't just another business strategy episode; it's a candid conversation about the mental and emotional challenges that come with entrepreneurship, and the practical tools that can help you not just survive, but thrive.

Connect with us:🌐 Website: 1898creative.com📧 Email: info@1898creative.com

If you're struggling today, remember: asking for help isn't giving up, it's refusing to give up.

#MentalHealth #BusinessOwner #Entrepreneurship #CoachingWithContent

Feeling lost about what videos to create for your coaching business? Stop guessing! Darren and Dustin reveal the exact 4 pillar videos that form the foundation of every successful coach's content strategy.

WHAT YOU'LL LEARN:

• The Brand Story Video - How to connect emotionally and build trust at scale
• Client Testimonial Videos - Why social proof beats self-promotion every time
• The Authority Video - Your cornerstone opportunity to coach through content
• Landing Page Videos - Simple welcome videos that guide visitors through your site
• How to repurpose one video into 10+ pieces of content
• Why your smartphone is all the equipment you need to start

This isn't about creating more content, it's about creating the RIGHT content that works for you 24/7 while you focus on what you do best: coaching.

FEATURED RESOURCE: Content Clarity Audit

CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: @darrenandrewcooper Dustin's Instagram: @dustinpead

YOUR CHALLENGE: Pick one of these 4 videos to create this week. Script it out, grab your phone, and make it happen!

#VideoStrategy #CoachingBusiness #ContentCreation #AuthorityBuilding