One sentence can tell the truth about a team: small players want to tackle and big players want to run. We took that line apart and found the blueprint for a culture that turns comfort zones into competitive edges and effort into belonging. Across the mic, we share stories from the 10–7 connection, why the jersey’s history pulls more weight than any motivational speech, and how visible acts of courage and generosity become the signals that set standards without shouting.

We dig into three pillars. First, meaning bigger than self: players who feel the weight of the colors, the families on the sideline, and the kids dreaming in the stands make different choices when it hurts. Second, peer accountability: when a small halfback chops a runner or a big forward chases a kick with burning lungs, the group recalibrates to the example and excuses die. Third, team-first thinking: roles flex to meet the moment, with backs hunting collisions and forwards embracing repeat-effort runs because the team needs time, territory, and momentum—not comfort.

We get practical about coaching, too. Connect standards to story every day so effort feels like honor, not rule-following. Celebrate the unseen carries and pressure tackles that buy the next phase. Build training that forces generosity under fatigue, where players rehearse choosing the harder version of their job. The outcome is a locker room where people adjust themselves before anyone calls them out, and where identity is proven by actions you can see from the first whistle to the last ruck.

If this lens helps you lead, share it with a coach or captain who sets the tone. Subscribe for more coaching culture reflections, leave a review to boost the signal, and send us your favorite culture quotes so we can feature them next week.

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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben

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A team list can teach you more than a scoreboard. Ben opens up about growing up in New Zealand rugby culture, missing A teams year after year, and how that sting forged a durable kind of resilience that later powered a professional career and a life in coaching. The story tracks an unlikely path from D team disappointment to Super Rugby, through concussion and identity loss, and into a craft that puts people at the center of performance.

We dive into three formative gifts: learning to live with setbacks without letting them define you, discovering the freedom to think in environments with less structure, and being shaped by teachers who coached the person before the player. Those lessons become the backbone of a culture-first approach: standards that lift rather than crush, honesty handled with skill, and belonging built deliberately, not by accident. Along the way, Ben shares how early obsession with skills and tactics gave way to a deeper truth seen in clubhouses and national programs across Japan, the UK, New Zealand, Australia, and Canada: the difference between good and great is cultural, not just technical.

The new book gathers practical wisdom from world-class coaches who have been hired and fired, doubted and trusted, and who keep showing up with clarity and care. You’ll hear why plays and systems age quickly, but human laws endure; how to grow people, not just players; and how to design training and feedback that keep the flame alive while raising the bar. Whether you lead an under-12 squad, a professional side, or a business team, these principles travel because they are grounded in lived experience and behavioral science.

If this conversation sparks something in you, grab the book on your local Amazon—How to Be a Great Coach: Lessons from the World’s Best Coaches by Ben Herring—then subscribe, share the show with a friend, and leave a review to help more leaders build cultures that win and stay human.

Send us a text

If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben

To subscribe to the newsletter or to get a copy of the book, jump onto:

www.coachingculture.com.au

Support the show

Share this show with your mates, rugby, coaches, leaders! Dont be shy.

Send us a text

If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben

To subscribe to the newsletter or to get a copy of the book, jump onto:

www.coachingculture.com.au

Support the show

Share this show with your mates, rugby, coaches, leaders! Dont be shy.