After a strong launch in 2024, the United Football League’s second season is facing new challenges. Television viewership has declined from its debut highs, with most games now averaging around 600,000 viewers. While some markets—like St. Louis—continue to draw impressive crowds, others are seeing slower ticket sales. In this episode, we explore what’s behind the dip in viewership, how fan engagement is evolving, and what this could mean for the future of spring football. We also look at how the league might adjust—whether through improved marketing, community engagement, or changes to game-day presentation. Whether you're a die-hard spring football fan or just curious about the UFL's progress, this episode offers insights into the road ahead.

#UFL #SpringFootball #SportsViewership #FootballRatings #UFLRatings #SportsBusiness #TelevisionRatings #FootballAnalysis #SportsMedia #UFLChampionship2025 #BusinessOfSport #SportsStrategy #MediaRights #FootballEconomics #coachrosenbaum

https://coachrosenbaum.wordpress.com/2025/06/11/ufl-viewership-crash-why-spring-footballs-future-is-at-risk/

China’s Bold Olympic Gamble: Building 5 Million Flag Football Players in 3 YearsIn this episode, Coach Rosenbaum delves into China's ambitious plan to cultivate 5 million flag football players within three years, aiming to establish a formidable presence in the sport's Olympic debut at the 2028 Los Angeles Games. Broadcasting from Ningbo, the birthplace of this initiative, the discussion explores the Chinese Rugby Football Association's (CRFA) dual strategy: rapidly expanding grassroots participation and developing elite-level talent. The episode examines the challenges of late entry into the sport, the necessity for standardized coaching and officiating, and the broader implications of China's centralized sports development model, known as the "Juguo Tizhi." This bold endeavor not only seeks Olympic success but also aims to position China as a global leader in flag football.

#Olympic2028 #CRFA #Flagfootball #NFLFLag #WorldGames2025 #AmericanFootballChina #coachrosenbaum

https://coachrosenbaum.wordpress.com/2025/06/05/chinas-bold-olympic-gamble-building-5-million-flag-football-players-in-3-years/

College football has transformed into a high-stakes, professional-like arena, with top programs investing over $40 million annually in player rosters due to the impact of Name, Image, and Likeness (NIL) policies. This shift has turned recruiting into a strategic, financially driven process, where athletes' marketability and potential ROI are as crucial as their on-field performance. The traditional depth chart has evolved into a complex valuation system, reflecting the new economics of college athletics.

#NIL #collegefootball #NILdeals #collegerecruiting #transferportal #studentathletes #collegeathletics #sportsbusiness #CFB2025 #coachrosenbaum

https://coachrosenbaum.wordpress.com/2025/05/27/why-college-football-rosters-are-now-worth-40-million-and-how-nil-changed-everything/

Explore how the Canadian Football League (CFL) can achieve significant growth through strategic global expansion. This episode discusses the CFL's current standing, compares it with other major leagues, and presents a playbook for revenue growth and increased fan engagement. Learn about the potential of digital platforms, international partnerships, and data-driven strategies in shaping the future of the CFL.

#CFL #GlobalExpansion #SportsBusiness #RevenueGrowth #FanEngagement #coachrosenbaum

Blog here:

https://coachrosenbaum.wordpress.com/2025/05/21/how-the-cfl-can-win-big-the-untold-playbook-for-global-expansion-and-revenue-growth/

Is the European League of Football (ELF) the next NFL? Coach Rosenbaum shares five predictions for 2026, highlighting the ELF's potential to revolutionize global football through international player pathways, professional flag football, and strategic investments. Discover how the ELF is changing the game.

#BusinessOfSports #NFL #ELF #SportsStrategy #FlagFootball #Sponsorship #CoachPrime #ShedeurSands #CoachRosenbaum

Blog here

https://coachrosenbaum.wordpress.com/2025/05/14/five-predictions-for-the-elf-in-2026-and-how-it-could-be-building-the-next-nfl/

Sports merch isn't just fan gear anymore—it's fashion. Today's athletes and brands are turning jerseys into cultural statements, blending fandom with streetwear and luxury. But what does this mean for the future of sports?

https://coachrosenbaum.wordpress.com/2025/05/05/the-reality-of-modern-sports-merchandise-how-jerseys-fashion-and-fandom-are-changing-the-game/

#SportsMerchandise #FanEngagement #SportsBusiness #JerseySales #SportsMarketing #AthleteBranding #SportsFashion #TeamLoyalty #SportsMerch #FanCulture #SportsFashion #Jerseys #CoachRosenbaum

In this episode, we examine Australia's ambitious plan to dominate Olympic flag football. With the sport debuting at LA2028, Australia isn't just participating—they're targeting gold. The NFL's expanding Australian presence coincides with American Football Australia's strategic development system, creating junior pathways and national championships. Most fascinating is their "Hit List" approach, targeting NRL stars like Reece Walsh while former Rugby standout Quade Cooper already transitions to the sport. With academic research partnerships and government backing, Australia demonstrates how emerging Olympic sports can rapidly develop competitive advantage through systematic planning and cross-code recruitment.

The United Football League is experiencing a coaching exodus that mirrors spring football's troubled history. With game attendance down 33%, the departure of veteran coaches like Wade Phillips raises questions about the league's stability. We explore why coaches are leaving—from health concerns to career advancement needs—and what this means for the UFL's future. The solution may lie in embracing its role as a development league while creating clearer pathways to the NFL, following the Birmingham Stallions' championship model under Skip Holtz.

Blog link: https://coachrosenbaum.wordpress.com/2025/04/21/why-are-ufl-head-coaches-stepping-down-the-hidden-warning-signs-for-spring-football/

#springfootball #UFL #coachingcarousels #sportsmanagement #UFL2025 #professionalfootball #footballcoaching #sportsbusiness #DwayneJohnson #coachrosenbaum