『Climate Rising』のカバーアート

Climate Rising

Climate Rising

著者： Harvard Business School Business & Environment Initiative
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10月19日まで。※適用条件あり
Climate Rising is about the impact of climate change on business. It brings business and policy leaders and Harvard Business School faculty together to share insights about what businesses are doing, can do, and should do to confront climate change. It explores the many challenges and opportunities that climate change raises for managers, such as decisions about where they choose to locate, the technologies they develop and use, their strategies with respect to products, marketing, customer engagement, and policy—in other words, the full spectrum of business concerns. マネジメント マネジメント・リーダーシップ 博物学 科学 経済学 自然・生態学
エピソード
  • Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

    Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?
    2026/09/16
    How can companies make sustainability information useful to consumers at the moment they make a purchase? Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge Friendly, Amazon’s sustainable shopping program. They explain how Amazon uses third-party certifications to identify products with sustainability attributes, how the company evaluates which certifications qualify, and how it translates complex standards into information consumers can quickly understand. The conversation also explores what Amazon has learned about consumer behavior since launching the program in 2020. Cameron shares research showing a sales lift for products after joining Climate Pledge Friendly, while Justine explains why the environmental impacts that matter most differ across product categories. They also discuss how customer feedback, experimentation, and evolving sustainability science continue to shape the program.
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    40 分
  • How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

    How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft
    2026/09/02
    Climate action requires more than technology, policy, and capital. It also requires communication. In this special curated episode of Climate Rising, we revisit three past conversations to explore how companies communicate about climate change to different audiences. The episode features excerpts from Mike Toffel’s conversations with leaders of New Belgium Brewing, Allbirds, and Microsoft that illustrate distinct approaches to climate storytelling. New Belgium used products and campaigns to engage consumers directly. Allbirds embedded sustainability into product design and customer experience. Microsoft focused internally, translating climate ambition into governance structures and decision-making processes. Taken together, these leaders highlight how climate communication can influence customers, employees, policymakers, and business leaders—and why storytelling remains an essential part of accelerating climate action.
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    24 分
  • Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

    Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice
    2026/08/19
    Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, and corporate partnerships are helping organizations measure, reduce, and communicate their climate impact. The conversation explores how carbon labels evolved from early experimental initiatives into widely adopted transparency tools, how companies balance credibility and communication in sustainability claims, and how regulation is shaping the future of green marketing
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    30 分
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