In this episode of the Top Producer Podcast, I unpack the real role of marketing in professional services and explain why it should do the heavy lifting before any sales conversation begins.

Marketing isn’t about pitching in meetings. It’s about shaping expectations, building familiarity, and opening doors long before a conversation ever takes place. Done well, marketing warms prospects, shortens sales cycles, and often prompts clients to reach out first.

In this episode of the Top Producer Podcast, I explore one of the most overlooked yet powerful skills in professional selling: listening. You’ll learn how genuine listening builds trust faster than persuasion, prevents deals from stalling, and helps clients feel understood — which is ultimately when decisions get made.

In this episode of The Top Producer Podcast, I explore why knowledge is a non-negotiable foundation of professional selling. I explain that confidence without knowledge is fragile, and that true selling authority comes from knowing enough to guide conversations calmly, clearly, and decisively.

In this episode of The Top Producer Podcast, I explore one of the most enduring principles in professional selling: integrity. I explain why integrity is not a “soft” concept, but a practical and powerful sales strategy—especially in complex, competitive markets. Integrity isn’t a slogan; it’s a discipline. When practiced consistently, it becomes an invisible advantage that attracts loyal clients, referrals, and long-term success.

In this episode of The Top Producer Podcast, I explore why selling should be treated as a performance skill, not just a body of knowledge. Building on themes from The ABC of Professional Selling, I explain that confidence in selling doesn’t come from talent or personality—it comes from practice, preparation, and repetition.

In this episode, I break down how Attitude, Behaviour, and Competence work together as a powerful system for building a thriving, continually improving career. Success doesn’t happen in leaps—it builds in layers that compound over time.

In this episode of The Top Producer Podcast, I challenge one of the biggest misconceptions in professional services—the belief that you need to “sell yourself.” I explain why this mindset is flawed, because it shifts the focus to personality, credentials, and approval-seeking rather than to value, outcomes, and real problem-solving.

In this episode of The Top Producer Podcast, I introduce the ABC Test, a simple but powerful self-assessment tool drawn from my book The ABCs of Professional Selling. Top performers don’t wait for external validation from markets, managers, or clients—they self-measure.

I encourage you to rate yourself from 1–10 in each category and identify the area most in need of improvement. Small, honest adjustments in the right place can create big shifts in performance.