In this episode of The Top Producer Podcast, I introduce the ABC Test, a simple but powerful self-assessment tool drawn from my book The ABCs of Professional Selling. Top performers don’t wait for external validation from markets, managers, or clients—they self-measure.

I encourage you to rate yourself from 1–10 in each category and identify the area most in need of improvement. Small, honest adjustments in the right place can create big shifts in performance.

In this episode of The Top Producer Podcast, I explore the “D” in my ABC of Professional Selling framework: Discipline. I make the case that momentum isn’t built on motivation—which fades quickly—but on consistent, structured habits that make progress automatic.

In this episode of The Top Producer Podcast, I explore the third pillar of my ABC of Professional Selling framework—Competence. I share how confidence is born from competence, and true mastery can’t be faked. Clients quickly sense whether you genuinely understand the craft.

Competence is credibility—it builds trust, strengthens every client interaction, and provides lasting confidence that can’t be borrowed, bluffed, or bought. Only built.

I outline three essential habits that will help you develop the kind of professional competence that sets top producers apart.

In this episode of The Top Producer Podcast, I explore the second pillar of my ABC of Professional Selling framework — B for Behavior. I explain that while most professionals have the right intentions, it’s consistent behavior that drives lasting success. I share a real-world coaching story about a professional who transformed his results simply by tracking one daily behavior: outbound connections.

In this episode of The Top Producer Podcast, I reveal why attitude is the hidden multiplier of sales success — the quiet force that shapes every client interaction and result. Discover how two professionals with identical tools and opportunities can produce completely different outcomes, simply because of how they think.

#SalesLeadership #BusinessDevelopment #ProfessionalSelling #MindsetMatters #TopProducerPodcast

In this episode of the Top Producer Podcast, I share how my early struggles in selling taught me one powerful truth — success doesn’t come from theory, it comes from practice.

I explain why selling is a performance skill, not an academic subject, and why reading manuals or memorising facts will never replace the experience of real client conversations.

In this episode of the Top Producer Podcast, I discuss the four essential business metrics that every business should track to provide a clear picture of business health and strategic direction—without drowning in dozens of data points.

In this episode of the Top Producer Podcast, I provide sales leadership insight on how regular, focused sales meetings drive team success and superior results, regardless of market conditions.