Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop dive into how Netflix is reviving old movies that never got their due—and what that says about nostalgia and consumption today. They explore how ads are targeted differently for men and women, why Indian advertising leans heavily on emotion and status, and how Cadbury continues to dominate the chocolate market.

They also decode India’s unique consumer psychology: splurging ₹50k on luxury without blinking, yet bargaining for a ₹20 onion… watching pirated films on an iPhone but refusing a Netflix subscription… and how “cheap means low quality” still shapes our choices.

From visible vs. invisible purchases to the quick-commerce convenience fee psyche, this episode unpacks how wants, needs, and status quietly run the show. Tune in for a deep, relatable, and eye-opening take on modern consumer behaviour.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop break down how AI becomes dramatically more powerful when given the right context—and how most people still use it only for basic chats or daily tasks. They explore AI’s role in research, why prompting is a skill we’re all still learning, and how making AI ask you questions can unlock better results.

They also dive into the idea of invisible vs. visible purchases, why pricing differs between organic and regular products, and how premium brands justify their price through storytelling. The takeaway? Simplify your product, sharpen your narrative, and show people why something costs what it does. Tune in for an episode packed with clarity, context, and fresh perspectives on AI and value.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode, Nisha and Anoop break down the real game behind audience targeting—beyond vanity metrics and guesswork. They dive into how to truly understand your audience, practical ways to search and narrow the right crowd, and the grey area of scraping data from Google. Plus, a peek into how AI can help build smarter briefs and sharper targeting—not generic blasts. If you’ve ever wondered “Who am I really talking to?” — this episode hands you the clarity.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop break down the truth behind lead generation—beyond flashy promises. They discuss how brands should truly view competitors, the difference between building presence on social media vs. just posting, and the critical gap in defining target audiences for B2B versus B2C. They also explore the importance of brand audits and why most companies avoid them, even when they need it most. A must-listen for founders, marketers, and anyone serious about growth strategy.

In this episode of LinkedIn Timeline Talk, Nisha and Anoop dive into the rise of AI-generated ads and why great prompts still need human ideation. They discuss why the “average writer” doesn’t exist, what really matters in marketing, and how over-polished content often gets dismissed as AI-made. The verdict? Raw, authentic storytelling wins. They also unpack why knowing your target audience and giving them truly relevant content is the ultimate game-changer. A candid take on where marketing is headed in the age of AI.

In this episode of LinkedIn Timeline Talk, Nisha and Anoop question the core—how important is marketing, really? They explore the role of B-schools in shaping perspectives, why cultural context matters more than ever, and how behavioral studies play out uniquely in India. A deep dive into whether strategy alone drives success, or if understanding people is the real differentiator. Tune in for insights that challenge the way we think about business and marketing.

In this episode, Nisha and Anoop dive into the hidden costs of our digital lives—why taking a break from social media makes us feel guilty, and how FOMO keeps both individuals and businesses glued to their feeds.

They explore the second-screen effect, the rise of AI-generated comments flooding platforms, and the growing power of vernacular language apps. Plus, what really happens to our brains when dopamine dips the moment we log off? A candid take on the psychology, pressure, and future of social media.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop explore the growing intent-action gap—why people say one thing but buy another. They dive into the mindset of India’s mid-luxury segment, where wants and needs blur, and discuss Jaguar’s bold rebrand and logo redesign. The conversation also touches on the evolving state of Indian brands, the rise (and risks) of quick commerce, and the widening gap between brand equity and brand relevance. Tune in for a fresh look at what’s really driving consumer behavior today.