Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop dive into how Netflix is reviving old movies that never got their due—and what that says about nostalgia and consumption today. They explore how ads are targeted differently for men and women, why Indian advertising leans heavily on emotion and status, and how Cadbury continues to dominate the chocolate market.

They also decode India’s unique consumer psychology: splurging ₹50k on luxury without blinking, yet bargaining for a ₹20 onion… watching pirated films on an iPhone but refusing a Netflix subscription… and how “cheap means low quality” still shapes our choices.

From visible vs. invisible purchases to the quick-commerce convenience fee psyche, this episode unpacks how wants, needs, and status quietly run the show. Tune in for a deep, relatable, and eye-opening take on modern consumer behaviour.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop break down how AI becomes dramatically more powerful when given the right context—and how most people still use it only for basic chats or daily tasks. They explore AI’s role in research, why prompting is a skill we’re all still learning, and how making AI ask you questions can unlock better results.

They also dive into the idea of invisible vs. visible purchases, why pricing differs between organic and regular products, and how premium brands justify their price through storytelling. The takeaway? Simplify your product, sharpen your narrative, and show people why something costs what it does. Tune in for an episode packed with clarity, context, and fresh perspectives on AI and value.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode, Nisha and Anoop break down the real game behind audience targeting—beyond vanity metrics and guesswork. They dive into how to truly understand your audience, practical ways to search and narrow the right crowd, and the grey area of scraping data from Google. Plus, a peek into how AI can help build smarter briefs and sharper targeting—not generic blasts. If you’ve ever wondered “Who am I really talking to?” — this episode hands you the clarity.