The Truth About Buying and Selling in Indian B2B (with Shankar VR)
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The Truth About Buying and Selling in Indian B2B (with Shankar VR)
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概要
Here's an uncomfortable truth: most business deals fall apart not because of bad vendors, but because buyers don't really know what they want.
Shankar VR joins Anoop and Nisha to talk about the messy reality of B2B buying and selling in India. From the trust signals that actually matter, to why sellers oversell (and how to see through it), to the generational shifts changing workplaces—this conversation covers ground that business podcasts rarely touch.
Shankar shares a simple test he learned from a former boss: if your buyer won't introduce you to their boss, you haven't earned their trust yet.
We also get into the rise of intermediaries who sell but never deliver, why reference checks are non-negotiable in the Indian market, and how AI is helping buyers build better briefs in minutes.
Stick around for an honest take on Gen Z at work—and why every generation thinks the next one is hopeless.