“If love hasn’t won—it’s not the end.”

In this episode, we talk with Trevor Silva, co-founder of My Cluck Hut, a Nashville-based eco-friendly bath and body brand. By taking a stand against MAGA, Trevor’s sales are skyrocketing.

Trevor shares how a deeply personal breaking point turned into a business mission, why he and his wife decided to speak out against MAGA, and how a viral reel led to a $43,000 in sales in one day. He also talks about why creating safe spaces is more than just good business—it’s a revolution.

Timestamps:

(00:00) Intro

(00:59) The viral post that changed everything

(07:58) Facing backlash and going viral again

(15:17) Creating a safe space

(19:59) The ramifications of speaking up

(25:27) Laughing in the face of adversity

(33:27) Standing up for your values

Connect with our guest:
Trevor Silva on LinkedIn: https://www.linkedin.com/in/trevor-silva-7405b6278/

Follow My Cluck Hut on Instagram: https://www.instagram.com/mycluckhut/

Learn more about My Cluck Hut: https://mycluckhut.com/

Connect with us:

Alaina Shearer on LinkedIn: https://www.linkedin.com/in/alainashearer/

Chris Vogel on LinkedIn: https://www.linkedin.com/in/christophervogel/

Follow Citizen Rebel on Instagram: https://www.instagram.com/citizenrebelpodcast/#

Learn more about Good Now: https://www.goodisnow.com/

Citizen Rebel is a podcast dedicated to featuring brands who are taking a stand against MAGA.

In this kickoff episode, hosts Alaina Shearer and Chris Vogel share the impetus behind this show, discuss the dangers of brands staying silent, and how small businesses might hold the key to fighting rising authoritarianism.

Alaina and Chris open up about their personal ties to this fight, from family history to political activism, and lay the groundwork for what Citizen Rebel will stand for in a divided America.

Timestamps:

(00:00) Meet Alaina and Chris

(00:49) The purpose of Citizen Rebel

(04:02) The role of media and brands

(07:33) Consumer activism and brand decisions

(14:15) The tipping point where brands will have to speak up

Connect with us:

Alaina Shearer on LinkedIn: https://www.linkedin.com/in/alainashearer/

Chris Vogel on LinkedIn: https://www.linkedin.com/in/christophervogel/

Follow Citizen Rebel on Instagram: https://www.instagram.com/citizenrebelpodcast/#

Learn more about Good Now: https://www.goodisnow.com/