In this episode of Citizen One: Exploring Our Urban Future, I take you deep inside the Smart City Expo World Congress in Barcelona—a place that, for one week each year, becomes the beating heart of global urban imagination. It’s a strange crossroads: urbanists, technologists, ministers, consultants, researchers, civic reformers, start-up evangelists, sovereign delegations, and the wandering tribe of people like me who have spent too many years inside megaprojects to believe the sales pitches but still care too much to walk away.

This isn’t an episode about glossy renderings, futuristic mobility pods, or the usual chorus of keynote optimism. It’s about the thing humming underneath all of that—the Smart City Industrial Complex, and the uncomfortable contradictions powering it.

On the surface, the technology is dazzling. Digital twins modeling entire metro regions in real time. AI mobility engines reshaping how people move. Micro-grids learning from their own failures. Civic data platforms slimming down enough for small towns to actually use. Tools accelerating at a pace dictated by Moore’s Law, not by the slow cultural physics of cities—the lived, human physics that don’t double every 18 months.

But the real shift this year wasn’t technological.It was geopolitical.

For the first time, the Global South wasn’t standing at the periphery of innovation—it was authoring it. Kenya, Senegal, Vietnam, India, Brazil, the Philippines, Indonesia, Colombia—each arriving not with borrowed blueprints but with sovereign visions rooted in their own cultural, economic, and ecological realities. Less optimization, more dignity. Less prediction, more participation. Less extraction, more agency.

And yet the structural tension persists—the one you can feel in your teeth if you’ve ever worked behind the curtain:

A global industry built on exporting efficiency too often ends up importing inequality.A planning apparatus fluent in the language of “inclusion” still stumbles when asked for accountability.A vision of urban progress remains draped—sometimes unknowingly—in the selective morality of empire.

So this episode asks the question no one wants to say aloud on the Expo floor:

Who gets to define the future of cities—and who gets erased in the process?

We trace the failures of top-down megaprojects across democracies and monarchies alike—projects that collapse not because of technology, but because no one bothered to ask people what they wanted.We look at the quieter revolutions unfolding in places like Medellín, Vienna, and even here in Barcelona—cities rediscovering that sovereignty begins with citizens, not sensors.

Because cities don’t need more dashboards.They need mirrors.They need memory.They need accountability baked into their governance, not patched in as an afterthought.

The next urban revolution will not begin in a command center, a render farm, or a procurement office.It will begin the moment citizens decide they will no longer be optimized out of their own streets.

Welcome to the reckoning, Citizen One.

What if cities stopped marketing themselves and started remembering who they are?

That’s the question at the heart of this week’s episode of Citizen One:Exploring Our Urban Future, an urbanNext original podcast series. This week, I have a conversation with Ryan Short, author of The Civic Brand and founder of CivicBrand — a firm reshaping how communities think about identity, engagement, and belonging.

We talk a lot about “smart cities,” but not enough about honest cities — places that understand their stories, their people, and their contradictions. Ryan’s work cuts through the noise of slogans and “Live-Work-Play” tropes to explore what happens when a city’s brand stops being a product and starts being a practice.

In our discussion, we look at how civic identity becomes the connective tissue between design, governance, and culture, and why authenticity is the only sustainable strategy in a time when sameness has become the default design language of the world.

The Soul Beneath the Brand

Ryan and I start with the idea that cities keep rebranding themselves without rediscovering themselves. From High Point, North Carolina’s transformation from “Furniture Capital” to “City of Makers,” to Austin’s self-invented cultural compass, “Keep Austin Weird,” to Santa Fe’s deep commitment to ethical authenticity — each case study reminds us that true identity is participatory, not performative.

“If your city looks like everyone else’s,” Ryan says, “you’ve already lost the plot.”

We also challenge the limits of the American conversation around place branding. The real test of civic identity isn’t just in neighborhood revitalization projects — it’s in how well a city adapts its story to a global stage without losing its soul.

The Global Conversation

As someone who lives and works in Barcelona — the city where Ildefons Cerdà coined the term urbanization — I couldn’t let this episode go by without addressing how The Civic Brand approaches overtourism. Too often, global cities like Barcelona get reduced to case studies in excess, when in truth they remain the birthplaces of civic literacy.

Barcelona’s story isn’t one of failure; it’s one of endurance and reinvention — a city that continues to lead the global conversation about livability, culture, and belonging.

Ryan’s notion of global civic literacy — cities learning from one another, not mimicking one another — hits a nerve here. Whether it’s Costa Rica’s “Pura Vida” as an organic brand shaped by lived values, or Detroit’s resurrection through creative resilience, each example reveals the same truth: civic identity thrives when rooted in people, not policy.

Why It Matters

This episode pushes us to see civic branding not as marketing, but as moral infrastructure — a way for cities to align their policies, design, and collective narrative around honesty and inclusion. It’s a conversation about power, participation, and the future of belonging in an age of AI, digital twins, and rapid urban change.

“The future of cities,” Ryan reminds us, “will be co-authored by citizens.”

Listen & Share

🎧 Citizen One: Exploring Our Urban FutureS2:E5 – Claiming the Soul of a Citywith Ryan Short, author of The Civic Brand

Available now on Spotify, Apple Podcasts, and CitizenOne.world.

Doug’s Reflection

Cities are living organisms, not design systems. They remember what we forget. And every effort to brand a city is, at its best, an effort to listen — to hear what the city has been trying to say all along.