Welcome back to Citizen One: Exploring Our Urban Future and—I am excited to say—Premium Pulp Fiction. I’m your host, Douglas Stuart McDaniel, and before we go any further, I want to pause for a moment.We’re recording this at the start of a new year, in a world that feels simultaneously exhausted and overheated. Wars that refuse resolution. Cities under pressure from climate, inequality, and political fracture. Technologies advancing faster than our capacity to govern them. Institutions losing credibility while still holding enormous power. For many people listening, this year didn’t begin with hope so much as vigilance.That context matters.Citizen One was never meant to be escapist. It exists because moments like this demand clearer thinking, longer memory, and a willingness to stay present inside complexity rather than retreat from it. The stories we explore here—about cities, systems, culture, and power—are not abstractions. They are the environments we’re already living in, whether we’ve named them yet or not.So if you’re listening from a place of uncertainty, fatigue, or quiet resolve, you’re not alone. This space is for people who are still paying attention, still asking better questions, and still trying to understand how the future is being shaped in real time—often without our consent, but never without consequence.With that in mind, let’s step into today’s episode.Before I begin, I also wanted to share some important context with you. Citizen One is much more than a podcast. It is an emerging media brand where we explore stories at the intersection of innovation, culture, memory, and the past, present and future of cities.But today, we’re stepping into a slightly different kind of narrative frontier. I want to take a moment to introduce Premium Pulp Fiction, our Citizen One literary imprint and publishing empire.This episode is also a crossover—one that connects what we do here at Citizen One with a parallel storytelling project rooted in the same curiosity about systems, human complexity, and consequence, but expressed through fiction.It’s called Premium Pulp — an independent traditional publishing imprint where quality, depth, and risk-bearing imagination come first.At its core, Premium Pulp Fiction publishes speculative fiction, noir-inflected narratives, historical fiction, and narrative nonfiction concerned with power, memory, technology, and the quieter mechanics of how societies endure, adapt, and fail over time.Beginning this year, we will be publishing a very small number of carefully selected titles, and unlike many modern indie or hybrid publishers, we fully finance standard book production. Our authors never pay for book production or global distribution; they also receive the resources to leverage an integrated marketing and publicity ecosystem built from a network of preferred, vetted, award-winning suppliers.Over the last 15–20 years, most small presses have been forced into one of three survival models:1. Author-funded or cost-sharing modelsThese include hybrid presses, “assisted publishing,” or thinly disguised vanity presses. Production costs are shifted to the author—sometimes partially, sometimes entirely—and the imprint’s role becomes administrative rather than editorial. Marketing support, when offered, is usually modular, outsourced, or pay-to-upgrade.2. Grant-subsidized or institutionally anchored pressesUniversity presses, arts-council-backed imprints, or nonprofit literary houses can sometimes fully fund authors, but they rely on external subsidy. Their marketing reach is often limited, conservative, or academically scoped, and publicity ecosystems are modest by design.3. Micro-indies operating on sweat equityThese presses finance production out of pocket, but at minimal levels—basic editing, templated design, limited print runs—and expect authors to self-market aggressively. Publicity ecosystems are informal at best and nonexistent at worst.What almost never exists anymore is a small, independent imprint that does all three of the following at once:* Fully finances production (developmental editing through distribution)* Retains editorial authority and risk (rather than transferring it to the author)* Provides an integrated marketing and publicity ecosystem rather than ad-hoc supportThat model used to be normal. It was called publishing.While publishers exist across a wide range of sizes and models, the largest U.S. trade houses—commonly referred to as the Big Five—retain the scale, capital, and specialized editorial, marketing, and publicity infrastructure required to support broad distribution and coordinated campaigns at volume. Most small and independent presses operate with significantly smaller budgets and far fewer specialized departments, and as a result, authors are often expected to source, coordinate, or directly manage much of their promotional and publicity work themselves.This context is what makes...
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