If your Christian school's marketing feels random or reactive, you’re not alone. In today's episode, I walk you through the 5 essential steps every school needs to move from scattered tactics to a mission-driven marketing plan that builds trust and grows enrollment.

You'll learn how to clarify your message, define your audience, engage your local community, serve your current families well, and track the metrics that actually matter. Plus, I share real-life lessons and surprises from my own journey inside a Christian school marketing department.

📩 Ready for more support? Email kristina@christianschoolmarketer.com to schedule a 30-minute coaching call or get a full marketing audit for your school.

I'd love to hear what you're working on, answer your questions, and help you find your next right step!

Not every family is the right fit for your school—and that’s a good thing. The secret to growing enrollment and creating a healthy, mission-aligned community? Knowing exactly who your ideal families are and how to speak to them.

🎧 In this episode, you'll learn:

• Why marketing to everyone means reaching no one

• How to find out what your ideal families actually care about (hint: stop guessing!)

• What to say—and what to avoid—to connect with the right people

• Real examples of how clarity attracts quality, committed families

🛠️ You’ll walk away with a simple mindset shift and an easy exercise to clarify your school’s ideal family profile—so your marketing becomes more effective and way less stressful.

💌 I’d love to hear your biggest insight or how you’re using this to refine your marketing. Got questions or stuck on where to start? Email me anytime at kristina@christianschoolmarketer.com

Struggling to increase enrollment or build trust in your school community? You might be making one of these common (but fixable) marketing mistakes. In this episode, I break down the top five missteps that hold Christian schools back—and what to do instead.

🎧 You’ll learn:

• Why “being Christian” isn’t a clear enough story

• The problem with chasing trends instead of strategy

• How inconsistency online can cost you trust

• Why “refer a friend” isn’t a full marketing plan

• The hidden holes in your enrollment funnel

🎯 This episode will help you tighten up your marketing efforts and focus on what actually moves the needle—without adding overwhelm.

💌 I’d love to hear what stood out to you, what changes you plan to make, or if you need help building your strategy. Reach out anytime at kristina@christianschoolmarketer.com

You might think marketing your school starts with social media posts or open houses—but it actually starts with your story. In this episode, we’ll unpack why your school’s unique story is the foundation of all effective marketing. You'll learn how to clarify your message, build trust with families, and attract people who actually want to be part of your mission.

🎧 Tune in to learn:

• Why a clear story builds connection and trust

• How vanilla messaging holds schools back

• What to do before you ever post on social media

➡️ Whether you're starting from scratch or just need a story refresh, this episode will help you take your next right step with confidence.

💌 I’d love to hear how you’ll use what you learned, what questions you still have, or if you need help figuring out what comes next. Email me anytime at kristina@christianschoolmarketer.com