エピソード

  • ChatGTM S2 E18: Greg Creed ~ The $1B Insight That Built Baja Blast
    2026/05/11

    The conversation covers a range of topics including leadership, team empowerment, customer and team member experience, personal branding, stress in business, and the reconciliation of personal values with business results. Greg Creed, former CEO of Yum Brands, shares insights on marketing philosophy, leadership attributes, and the impact of personal brand on modern businesses. The conversation also delves into the importance of vulnerability in leadership, the role of courage in leadership, and the impact of internal values on business leaders. Additionally, the discussion highlights the organization Prosper and its appeal to business leaders. The conversation with Greg Creed covers the impact of the Accelerator program, the importance of addressing negative stories and focusing on the positive impact of AI, and the significance of critical thinking in AI-driven marketing. Greg shares insights on the opportunities and impact of the Accelerator program, the need to address negative stories and highlight the positive impact of AI, and the importance of critical thinking in AI-driven marketing strategies.

    Takeaways

    • Leadership and team empowerment
    • The impact of personal brand on modern businesses Opportunity and impact of the Accelerator program
    • Addressing the negative stories and focusing on the positive impact of AI
    • The importance of critical thinking in AI-driven marketing

    Chapters

    • 00:00 Introduction and Guest Tease
    • 06:10 Leadership and Team Empowerment
    • 12:52 Personal Brand and Modern Businesses
    • 20:36 Stress in Business and Internal Values
    • 28:08 Prosper and Taking a Stand
    • 39:05 The Importance of Critical Thinking in AI-Driven Marketing

      #marketingstrategy #leadership #brandbuilding #AIinbusiness #customersuccess #growthstrategy #restaurantindustry #culturematters
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    49 分
  • ChatGTM S2 E18: Melissa Fahs ~ CCO Coco Robotics / From Novelty to Infrastructure: Inside Coco
    2026/05/04

    The conversation covers various topics related to Coco Robotics, including its launch event, capabilities, impact on food delivery, design, scalability, government approvals, deployment, tipping points, impact on restaurants, expansion into other verticals, growth and partnerships, PR and brand trust, upcoming events, and rapid fire questions.

    Takeaways

    • Coco Robotics is revolutionizing the last-mile delivery industry with its autonomous delivery robots.
    • The company's focus on quality, sustainability, and efficiency is driving its success in various cities and markets.

    Chapters

    • 00:00 Introduction and Work Culture
    • 05:47 Coco Robotics Impact on Food Delivery
    • 10:54 Coco Robotics Scalability and Expansion
    • 18:00 Coco Robotics Tipping Points
    • 23:44 Coco Robotics Growth and Partnerships
    • 32:02 Closing Remarks
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    33 分
  • ChatGTM S2 E:17 Mary Pillow Thompson ~ Miso Robotics / The $100B Problem in Restaurants
    2026/04/28

    Most restaurants aren’t losing on strategy. They’re losing in the middle of a Tuesday lunch rush.

    Mary Pillow Thompson breaks down why frontline execution, not planning, is where profit is won or lost. From wasted product to misaligned teams, this episode exposes the hidden inefficiencies killing margins inside restaurant operations.

    Mary, co-founder of Zignal (acquired by Miso Robotics), explains how AI, automation, and better shift-level clarity are transforming how restaurants actually run. Not in theory. In real time.

    This isn’t about replacing humans. It’s about finally telling them how to win.

    What you’ll learn:

    • Why up to 40% of fries get wasted and how to fix it
    • The biggest mistake restaurants make with AI and automation
    • How giving employees a simple goal can transform performance
    • Why most teams are running a different store than they think
    • The real role of robotics like Flippy in modern kitchens
    • How to reduce chaos during peak hours without adding headcount

    Mary also shares how Zignal acts as an “AI shift manager” giving frontline teams clarity on what matters right now, not after the fact.

    If you care about restaurant ops, GTM, or applying AI in the real world, this one hits.

    Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy..

    Takeaways

    • AI in the restaurant industry
    • Impact of automation on QSR workers Efficiency in the restaurant industry can lead to significant cost savings.
    • Understanding the current state of a restaurant's operations is crucial before implementing new technology or automation.

    Chapter Timestamps
    00:00 Intro
    01:42 Who is Mary Pillow Thompson
    04:31 What Zignal actually does
    06:19 Turning employees into a winning team
    07:15 Robots as team members (Flippy)
    09:06 Why Miso acquired Zignal
    12:09 The real value of data + AI in restaurants
    17:36 The shocking level of food waste
    19:22 The future of QSR workers
    24:22 How to adopt automation the right way
    29:07 The one thing every operator should fix
    34:04 What Mary looks for in a struggling store
    35:41 Biggest mistake with AI in restaurants
    37:10 Lightning round

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    40 分
  • ChatGTM S2 E16: Brandon Rhoten ~ CMO Dave's Hot Chicken / Marketing with Spicey Authenticity
    2026/04/23

    The conversation covers the topics of brand authenticity, innovation in marketing, and unique advertising modes. It delves into Brandon Rhoten's marketing strategy at Dave's Hot Chicken, the use of humor and authenticity in marketing, user-generated content, managing growth and marketing allocation, scaling a distinct brand voice, spice levels and guest experience, and innovation in marketing and advertising modes. The conversation covers a range of topics related to brand building, marketing strategies, and leadership style. Key themes include the importance of impact over efficiency, the significance of consistency over humor, and the value of doing thorough homework in marketing. The chapters explore contrarian brand building, the role of technology in guest experience, injecting personality into risk-averse brands, consumer attention and strategy, leadership style and collaboration, advice for junior marketers, social media missteps, and more.

    Takeaways

    • Brand authenticity
    • Innovation in marketing Impact over efficiency
    • Consistency over humor

    Chapters

    • 00:00 Unique Advertising for Dave's Hot Chicken
    • 31:31 Injecting Personality into Risk-Averse Brands
    • 39:30 Advice for Junior Marketers
    • 44:31 Immediate Change in Marketing Teams
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    44 分
  • ChatGTM S2 E15: Dina Mitchell ~ Founder Power Soul Cafe / Safe Food Is a Human Right Built for Scale
    2026/04/13

    The conversation covers the introduction of the podcast, the mission behind Power Soul Cafe, the need for safe food for people with celiac disease, building a movement, the drive to succeed, and scaling the business and guest experience. The conversation covers various themes including customer experience, tech solutions, influencer engagement, Shark Tank experience, brand awareness, franchising, and personal insights. Power Soul Cafe's unique approach to franchising and the importance of educating people about food are highlighted takeaways.

    Takeaways

    • Certified gluten-free fast food concept
    • The importance of safe food for people with celiac disease and food sensitivity Brand awareness is crucial
    • Power Soul Cafe's unique approach to franchising
    • Educating people about food is important

    Chapters

    • 00:00 Scaling the Business and Guest Experience
    • 26:07 Customer Experience and Constructive Feedback
    • 31:57 Shark Tank Experience and Business Beliefs
    • 39:47 Rapid Fire Q&A and Personal Insights
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    43 分
  • ChatGTM S2 E14: Carl Comeaux ~ CEO Crust Pizza Co / The Pizza Playbook Most Franchises Get Wrong
    2026/04/06

    Most franchise brands lose what made them special when they scale.


    This is how one pizza brand is refusing to.

    Carl Comeaux, CEO of Crust Pizza Co., breaks down what it actually takes to grow a restaurant brand without sacrificing quality, culture, or unit economics.

    From turning down private equity to building custom tech and obsessing over prime cost, this episode is a masterclass in disciplined growth.

    Carl didn’t start with pizza, he built multiple businesses before spotting Crust as a customer. Now he’s scaling it toward 250 locations with a clear philosophy: protect the soul, or the brand dies.

    Inside this episode:

    • Why private equity can destroy emerging brands
    • The #1 lever that makes or breaks restaurant profitability
    • How to find (and filter) the right franchisees
    • Why most brands focus on the wrong “customer experience”
    • How AI is reshaping restaurant operations right now
    • The real reason pizza brings people together (and why it matters)

    If you’re building, scaling, or investing in a brand—this one hits.

    Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy.

    #FranchiseGrowth
    #RestaurantBusiness
    #Entrepreneurship
    #UnitEconomics
    #GTMStrategy
    #FoodBusiness
    #StartupScaling
    #Hospitality
    #AIinBusiness

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    44 分
  • ChatGTM S2 Ep13: Kelly Grogan ~ Founder of Crumbs / Catering Isn’t Extra, It’s the Business
    2026/03/30

    The conversation covers topics such as birthday celebrations, the introduction of Kelly Grogan and her work with Crumbs, the importance of catering in restaurants, common mistakes in catering menus, balancing menu variety for catering, delivering a great customer experience through catering, marketing strategies for catering programs, budgeting and ROI for catering programs, and the importance of packaging and branding in catering. The conversation covers a range of topics related to catering, delivery, and guest experience. It explores strategies for winning accounts, the impact of delivery robots, empowering third-party delivery, leveraging third-party marketplaces, social media marketing, the role of AI in catering, and the upcoming catering workshop event. Kelly Grogan shares her passion for finding and wowing new customers and provides insights into her personal preferences and experiences.

    Takeaways

    • Catering is a significant revenue source for restaurants
    • Menu variety and customer experience are crucial in catering
    • Effective marketing and budgeting are essential for successful catering programs
    • Packaging and branding play a key role in the success of catering orders Maximizing investment in packaging for multiple uses
    • Empowering third-party delivery for a better guest experience

    Chapters

    • 00:00 Birthday Celebrations and Introductions
    • 05:05 The Importance of Catering in Restaurants
    • 15:45 Marketing Strategies for Catering Programs
    • 22:29 Maximizing Investment in Packaging
    • 28:23 First-Party vs. Third-Party Dynamic
    • 33:39 Catering Workshop
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    38 分
  • ChatGTM S2 Ep12: Jenn Saunders-Haynes ~ Catering Queen & C-Society Fractional Leader
    2026/03/24

    The conversation covers the evolving landscape of catering in the restaurant industry, focusing on the operational and marketing aspects. It delves into the importance of catering, the impact of technology and innovation, and the role of the C Society in providing fractional support for restaurant businesses. The conversation covers the emergence of new solutions in the market, the impact of off-premise catering on restaurant operations, and the importance of brand experience in catering. It also delves into the challenges and opportunities in off-premise catering, the role of technology, and the significance of relationship-based business in catering.

    Takeaways

    • Catering is becoming increasingly important for restaurants to drive revenue outside of their four walls and create consistency and quality in guest experiences.
    • The C Society provides a collective of professionals with distinct superpowers, offering fractional support for various aspects of restaurant businesses. Emergence of new solutions
    • Impact of off-premise catering on restaurant operations
    • Importance of brand experience in catering
    • Challenges and opportunities in off-premise catering
    • Role of technology in catering
    • Significance of relationship-based business in catering

    Chapters

    • 00:00 The Future of Off-Premise and Catering
    • 29:10 Importance of Brand Experience in Catering
    • 35:15 Role of Technology in Catering
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    35 分