Chat With Ann Smarty | AI Mode, SEO Survival, Reddit Strategy & Ecommerce Shifts
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Chat With Ann Smarty | AI Mode, SEO Survival, Reddit Strategy & Ecommerce Shifts
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Filmed On: 24th July 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimAnn Smarty is a legend of the SEO world, with over 20 years of experience in content marketing, search optimisation, and AI-driven strategy. She’s the co-founder of Smarty Marketing and the creator of one of the industry's most respected newsletters.In this episode of Chat With Sean, I’m joined by the brilliant Ann Smarty. Ann shares exactly what brands and SEOs should be focusing on in 2025.We discussed a wide range of topics, including:- The truth about AI Mode, zero-click search, and declining traffic- Why many businesses still haven’t nailed the basics of SEO- How eCommerce brands can prepare for in-chat purchases- What SEOs need to know about Reddit’s rising influence- The growing gap between SEO tools and actual insights- Whether LLM sitemaps and AI targeting really matter- How to futureproof your content, your brand, and your strategyConnect With Ann - https://www.linkedin.com/in/annsmarty/https://www.reddit.com/r/SEO_for_AI/https://www.smarty.marketing/Related Link - https://www.searchwithsean.com/post/navigating-seo-ai-in-2025-trends-tools-and-the-future-survey-results