We’re back with a powerful and honest episode featuring Kristin O’Connell, Sr. Director of Sales at Once Upon a Farm — a leader, mother, and advocate for clean, accessible nutrition for kids.

This episode isn’t just about food or sales — it’s about our real experiences behind the scenes: going viral on LinkedIn, navigating motherhood in the workplace, and making the leap from big CPG to an emerging natural brand.

We chat:

• What it’s like to go viral on LinkedIn (10.5M+ views!) — and what that moment meant

• The realities of motherhood as a working professional

• Transitioning from big CPG to a fast-growing brand like Once Upon a Farm

• Why we need more honest conversations about identity, work, and change to help lift others up

  
  

Whether you're balancing your own version of work and parenthood, or simply looking to hear from someone leading with heart — this one's for you.

***Bonus***: Once Upon a Farm is offering 30% off online with code FARMFRIEND30 — your first DTC order from the website

To connect with Kristin O'Connell click HERE ⁠

To connect with Once Upon a Farm click HERE

To purchase Once Upon a Farm click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

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This episode is brought to you by ⁠⁠⁠Accountfully⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.

Thank you for listening!

We’re back with another powerhouse episode featuring Starr Edwards, co-founder & CEO of the wildly beloved Bitchin’ Sauce — the almond-based dip that started at a San Diego farmers’ market and scaled to nearly 7,000 stores across North America, including Kroger, Albertsons/Safeway, Costco, Target, Whole Foods, and Sprouts.

But this convo isn’t just about sauce — it’s a deep dive into building with purpose, leading with values, and carving your own lane in the CPG space.

In this episode, we cover:

• What makes Bitchin’ Sauce a standout in the wellness + natural foods space

• Launching a brand before people “get it” — and how Starr pushed through the noise

• Balancing motherhood (👩‍👧 of 5!) with entrepreneurship

• How family-first culture became a Bitchin’ business superpower

• Grit, patience, and staying mission-aligned when it’s hardest

Whether you’re dreaming up your own product line or love a founder story full of heart — this one’s for you.

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Bonus: Bitchin' Sauce is offering 10% off online THROUGH 5/13/25 ONLY with code CHATCPG10 — a limited-time offer you don’t want to miss. ⁠⁠https://bitchinsauce.com/

To connect with Starr Edwards click HERE

To connect with Bitchin' Sauce click HERE

To purchase Bitchin' Sauce w/ 10% code click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

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This episode is brought to you by ⁠⁠Accountfully⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.

Thank you for listening!

We’re back with another inspiring episode, diving deep into Natural Products Expo West with Allie Hobson, Functional Nutritional Therapy Practitioner (FNTP) and co-founder of Core Formulas — a supplement brand rooted in foundational wellness and root-cause healing.

In this episode, we cover:

* Expo West through the lens of a first-time founder & health-community voice & problem-solver

* Building meaningful relationships with suppliers & manufacturers

* Practitioner-led supplement brand innovationand ingredient sourcing traps - WHY we need knowledgable practitioners developing brands!!

*Fueling yourself cleanly — Allie’s favorite go-to brands

* The ROI of going all-in on CPG + Expo West

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Bonus: Allie is offering 15% off new customer orders at for 4 weeks post-launch with code CHATCPG — a limited-time offer you don’t want to miss. (P.S. Their Daily Basics is a staple in our routine!) ⁠www.shopcoreformulas.com⁠

To connect with Allie Hobson ⁠click HERE⁠

To connect with Core Formulas ⁠click HERE⁠

To purchase Core Formulas w/ code⁠ click HERE⁠

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

**********

This episode is brought to you by ⁠Accountfully⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.

Thank you for listening!

This week, we sit down with Jason Burke, Founder & CEO of New Primal, for a deep dive into entrepreneurship, resilience, and an inside look at the meat snacks category.

Jason’s journey began in 2009 when he traded junk food for a healthier lifestyle—turning his personal transformation into a thriving business.

Today, New Primal’s clean, high-protein, low-sugar snacks are stocked in 10,000+ retailers nationwide, including Whole Foods, Sprouts, HEB, Wegmans, and Walmart.

We cover:

✔️ Putting in the Reps – Why patience and resilience are essential for building a brand.
✔️ Entrepreneurship in the Digital Age – The biggest lessons Jason has learned from scaling The New Primal.
✔️ What New Primal Is All About – How these clean snacks are winning over families (especially moms!).
✔️ Aligning Career with Purpose – Why taking full accountability is the key to long-term success.

💡 Whether you’re an aspiring entrepreneur, seeking career clarity, or just love a great founder story, this episode is packed with insights you won’t want to miss!

Get 20% OFF New Primal Meat Snacks: CHATCPG

To connect with Jason Burke click HERE ⁠

To connect with New Primal click HERE

To buy New Primal on Amazon click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

In this episode, we sit down with Alli Ball, Founder & CEO of Food Biz Wiz and the mastermind behind Retail Ready®, to dive into the world of retail strategy, wholesale wins, and building a business that truly works for you.

With experience helping over 3,000 food and beverage brands navigate the competitive retail space, Alli knows exactly what it takes to get on shelves—and stay there.

We cover:
✔️ Food Biz Wiz® & Retail Success – Why it’s a must-have resource for emerging CPG brands and how it helps founders thrive.

✔️ Founder Fumbles – The biggest mistakes slowing down sales for packaged products—and how to avoid them.

✔️ Building a Business That Works for You – What this concept truly means and how to align your business with your lifestyle goals.

✔️ Alliball Coaching – Why Alli started this extra side hustle of business coaching and how it’s helping founders find their "why" and stay on track.

💡 Biggest takeaway? Patience is key. In a world obsessed with social media highlights and VC-backed hype, success in CPG takes strategic growth, resilience, and the right playbook.

If you’re a CPG founder, entrepreneur, or just passionate about growing a brand with purpose, this episode is packed with insights you won’t want to miss! 🎧

Check Out Allison's FREEBIE100 potential reasons why a Wholesale Buyer says “no” to your product line!

To connect with Allison Ball click HERE

To connect with Food Biz Wiz click HERE

To explore Retail Ready click HERE

To explore Food Biz Wiz Podcast click HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

In this episode, we sit down withJess Windell, Founder of Maven Consulting & Co-Founder of Dryft Sleep, to talk all things PR, entrepreneurship, and building a purpose-driven career. 🎙️✨

Beyond leading a full-funnel PR firm for consumer brands, Jess has built a thriving business helping founders tell their stories, launch successful products, and grow with intention. She’s now taking it a step further withCatalyst, a DIY PR platform for emerging CPG brands, all while buildingDryft Sleep, a before-bed sleep consumables brand... ehemm, mouth tape!!She shares her journey of launching both service- and product-based businesses, overcoming fear, and aligning her career with her values.

If you’re passionate about CPG, brand storytelling, or making bold moves in your career, this episode is a must-listen! 🎧

Get $500 OFF the Catalyst Course, Catalyst by Maven: CHATCPG

Get 20% OFF Dryft Sleep Products: CHATCPG

To connect with Jess click HERE

To connect with Maven Consultingclick HERE

To connect with Dryft Sleepclick HERE

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

In this episode of Chat CPG: Food + More, we sit down with Cara Comp Usher, Director of Sales at Magic Mind, a brand revolutionizing productivity with its nootropic energy shots. 🧠⚡

Beyond leading sales at Magic Mind, Cara has built a thriving entrepreneurial venture, helping people optimize their nutrition, wellness, and overall livelihood.

She shares her journey of overcoming fears, doubts, and limiting beliefs to create success in both corporate CPG and entrepreneurship.

If you're passionate about CPG, wellness, or turning your side hustle into something meaningful, this episode is a must-listen! 🎧

GET 30% OFF MAGIC MIND ONLINE: CARAMAGIC

GET 20% OFF THE SUPERBELLY 21 DAY RESET: CHATCPG

To connect with Cara click HERE

To connect with Magic Mind click HERE ⁠

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!

In this episode, we chat with Rebecca Collins, the Director of People & Culture at Halfday Iced Tea, about the power of building a strong company culture to drive employee retention and business growth. Rebecca shares actionable insights on how a thriving culture fosters loyalty and supports success.

We also explore topics surrounding maternity leave, discussing the need for businesses to rethink policies & norms and acknowledge gender differences in the workplace. Rebecca explains why women should be celebrated for their unique work styles and how companies can better support women through maternity leave and beyond.

We also discuss the importance of working in a place that is healthy and supportive, where employees are encouraged to bring their best selves to work. Rebecca emphasizes how a supportive environment not only helps individuals thrive but also enables companies to get the most out of their people.

GET 10% YOUR AMAZON ORDER OF HALFDAY: ChatCPGHD

To connect with Rebecca click HERE

To connect with Halfday Iced Tea click HERE ⁠

To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."

Thank you for listening!