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  • Measuring Video ROI Beyond the Like Count

    Measuring Video ROI Beyond the Like Count
    2026/08/24

    S4 E2 Measuring Video ROI Beyond the Like Count

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    3,000 likes, 40 comments, and your best friend called it "obsessed." Did it make you a single dollar? Monique and Piper set aside whether a video was good and get into whether it worked, breaking down the three numbers, source, movement, and dollars, that actually prove a video's ROI, and why almost nobody in the industry is tracking the one number that matters most.

    • 00:54 — The hook: did your last video make you a dollar?
    • 01:45 — What leaders actually want when they say "ROI"
    • 02:50 — The industry data on what marketers track, and where sales lands
    • 04:04 — The roller-skate video: a fun, viral, untraceable win
    • 05:20 — A million views, an Amazon Prime pickup, and no budget behind it
    • 06:50 — Breaking down the three numbers: source, movement, dollars
    • 08:41 — "You have a guess dressed up as data"
    • 09:16 — The measurement gap: 82% confident, 32% proven
    • 12:28 — The framework: every content day maps to a plan and a milestone

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    Executive Producers: Monique Velasquez and Piper Kessler

    Producer: Arielle Morten

    Director/Editor: Simon Beery/Meredith Sause/Alyssa D'Avanzo

    Copyright 2026 Monique & Piper

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    16 分
  • Why Advocacy-Centered Brands Actually Build Trust

    Why Advocacy-Centered Brands Actually Build Trust
    2026/08/10

    S4 E1 Why Advocacy-Centered Brands Actually Build Trust

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    CHANGE THE REEL with Piper and Monique

    LinkedIn:

    Apple Podcast:

    Spotify

    Youtube

    Executive Producers: Monique Velasquez and Piper Kessler

    Producer: Arielle Morten

    Director/Editor: Simon Beery/Meredith Sause/Alyssa D'Avanzo

    Copyright 2026 Monique & Piper
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    44 分
  • Curiosity Over Certainty: Leading Through Divided Times Danielle Marshall S3E10

    Curiosity Over Certainty: Leading Through Divided Times Danielle Marshall S3E10
    2026/06/22
    S3 E10 Curiosity Over Certainty: Leading Through Divided Times Danielle Marshall S3E10Change the Reel websiteEpisode 10: Danielle Marshall on Why Curiosity Matters More Than EverDanielle Marshall, equity strategist, executive coach, and host of Unpacked Culture Chronicles, joins Monique Velasquez and Piper Kessler to discuss the hardest conversation happening in workplaces right now: how to stay curious when everything feels polarized. With 25+ years in the nonprofit sector and deep expertise in culture change, Danielle breaks down why certainty is the enemy of progress, when NOT to bridge divides, and how authentic media can help leaders tell humane stories.In This Episode You'll Learn:• Why curiosity has become a radical act in divided times • The power of the pause and why leaders say "I don't have time" for it • How to distinguish between transactional and transformational relationships • Why "certainty" is the biggest obstacle to understanding across differences • When bridging divides is actually harmful (and what to do instead) • How to tell stories of struggle without exploiting communities ("trauma porn") • Why her podcast evolved from audio-only to video as a culture work tool • Real examples of culture divides in organizations (upstairs/downstairs, political ideologies) • The aha moment that changed how she thinks about polarizationKey Moments00:00:04 - Cold open: "This work has never been more difficult"00:03:00 - Full guest intro: Danielle Marshall's 25-year equity and nonprofit background00:05:51 - Foundation philosophy: "Stay curious" (the sign on her wall)00:08:39 - Two threads: curiosity + the power of pause; why leaders resist pausing00:11:50 - Business model: equity/organizational development + executive coaching00:22:07 - Podcast genesis: clients wanted conversations but didn't know how to start00:23:48 - Core insight: "The biggest enemy of curiosity is certainty"00:26:37 - Aha moment: transactional vs. transformational relationships00:31:02 - Podcast evolution: moving from audio-only to video to capture authenticity00:37:56 - The polarization conversation: when bridging divides crosses into harmThe Core TensionDanielle articulates the central challenge of 2026: we're living in a time when curiosity feels impossible, yet it's more necessary than ever.The obstacle? Certainty. When we assume we already know what someone thinks, believes, or wants, there's no room for dialogue. No space for growth.But here's the nuance: Danielle doesn't advocate for curiosity in all situations. Some divides—around fundamental human rights, safety, identity—aren't meant to be "bridged." Instead, she reframes the work: pick the divides where curiosity is safe, start there, and build the muscle for harder conversations later.Making It Work: Three Takeaways1. Pause Before You ActLeaders are drowning in "doing." The pause isn't a luxury—it's a business strategy. Ask yourself: Where are we coming from? Where are we today? What do we want next?2. Check Your AgendaDanielle's coaching doesn't tell people what to think. It gets them to think. That distinction matters. Your job isn't to convince—it's to create space for reflection.3. Tell Humane Stories, Not "Trauma Porn."When communicating about communities, organizations, or struggles, don't exploit pain to justify need. Tell the full picture. People dealing with hardship often have dignity, strategies, and strength. Represent that.Why This Matters NowLeadership burnout is real. Cultural divides are widening. But Danielle's evidence is clear: organizations with leaders who stay curious, who pause to reflect, and who build transformational (not transactional) relationships outperform those that don't.This isn't soft skills talk. This is business infrastructure.Danielle's Media JourneyDanielle started Unpacked Culture Chronicles as audio-only because she was camera-shy. Her face gives away what she's thinking—and she worried that wouldn't work on camera.Then she realized that authenticity IS the work. Viewers need to see her reactions, her "aha" moments, her humanity. So she moved to video. Now her team pushes her to capture more content—workshops, stages, conversations—because modeling curiosity in real time is part of her teaching.It's representation. It's proof that culture work happens in the messy, human moments.Work with Danielle MarshallWebsite: www.culture-principals.comLinkedIn: Danielle Marshall (active)Danielle works with organizations on culture change and equity, and coaches leaders navigating polarization, organizational divides, and the hard work of staying human in difficult times.velasquezmedia.com | hello@velasquezmedia.com#CultureWork #Curiosity #EquityWork #LeadershipDevelopment #InclusiveLeadership #OrganizationalChange #Polarization #DEI #AuthenticLeadership #Coaching #NonprofitLeadership #ChangeTheReel #RepresentationMattersCHANGE THE REEL with Piper and MoniqueLinkedIn:Apple Podcast:SpotifyYoutubeExecutive ...
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    49 分
  • Video-Based Onboarding: Stop Losing New Hires in 45 Days

    Video-Based Onboarding: Stop Losing New Hires in 45 Days
    2026/06/08

    S3 E9 Video-Based Onboarding: Stop Losing New Hires in 45 Days

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    CHANGE THE REEL with Piper and Monique

    LinkedIn:

    Apple Podcast:

    Spotify

    Youtube

    Executive Producers: Monique Velasquez and Piper Kessler

    Producer: Arielle Morten

    Director/Editor: Simon Beery/Meredith Sause/Alyssa D'Avanzo

    Copyright 2026 Monique & Piper
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    19 分
  • Beyond Pronouns: Creating Truly LGBTQIA+ Celebratory Spaces

    Beyond Pronouns: Creating Truly LGBTQIA+ Celebratory Spaces
    2026/05/25
    S3 E8 Beyond Pronouns: Creating Truly LGBTQIA+ Celebratory SpacesChange the Reel websiteEpisode 8: Dr. Brittany Bate on Creating LGBTQIA+ Celebratory SpacesDr. Brittany Bate, licensed psychologist and founder of Be Bold Psychology and Consulting, joins Monique Velasquez and Piper Kessler to talk about what it means to go beyond "affirming" to truly LGBTQIA+ celebratory mental health spaces—and why unconscious bias training matters more than memorizing pronouns.Dr. Bate is a queer cisgender woman, ADHD'er, and founder of two mission-driven businesses: Be Bold Psychology (LGBTQIA+ celebratory, neuro-affirming mental health practice offering therapy across 43 states) and Bold Practice Builders (supporting LGBTQIA+ and neurodivergent wellness entrepreneurs).In This Episode You'll Learn:• Why "affirming" should be the default—and what it means to be truly celebratory • The moment a trans teen client taught Dr. Bate why "you guys" can cause unintentional harm • How unconscious bias and socialization shape language without us realizing it • Why Dr. Bate built a practice with no dress code (dress codes are rooted in white supremacy culture) • The power of showing up authentically on video—why clients choose therapists based on accents, body language, and how fast they talk • How being the "token queer person" led Dr. Bate to create her own affirming space • Why representation matters: hiring trans and gender-diverse clinicians for trans clients • The small language choices that lead to staff turnover because people don't feel seen • What's coming in 2026: "Not Your Mom's LGBTQIA+ Training" on unconscious biasKey Timestamps:00:05 - Training philosophy: Beyond pronouns to unconscious bias05:24 - From forensic psychology to creating queer-celebratory mental health08:46 - Being the "token queer person" and building her own space13:00 - Training that goes beyond pronouns: Unconscious bias and unintentional harm14:27 - The "you guys" moment: Trans teen teaches about language and safety16:32 - Breaking habits: Why language matters for inclusivity22:19 - No dress code policy: Authenticity over white supremacy culture26:12 - Power of video: Clients choose based on accents, body language, speech speed30:34 - 2026: "Not Your Mom's LGBTQIA+ Training" keynote and wellness summitThe "You Guys" Moment:Six years ago, Dr. Bate was leading a group for teens exploring gender identity. She said, "What do you guys think?"—a Midwestern colloquialism.A trans female teen responded: "Hey, Dr. Bate, I noticed my reaction to you saying 'you guys.' I know you didn't mean it this way, but I want to tell you how it landed for me."Dr. Bate realized: "I didn't know what I didn't know. I realized that I was unintentionally harming. This was just the first person who shared it with me.""The smallest pieces of language matter for safety and inclusivity. There are changes we can make to make it feel better for others."Beyond Affirming to Celebratory:"Affirming should be the default. Everyone should be affirming. But I think it's another step to truly be celebratory."Dr. Bate built Be Bold Psychology to be LGBTQIA+ celebratory from the website through intake, paperwork, the administrative team, and every clinician.Training Philosophy:"My trainings very intentionally go beyond pronouns and terms, which are super important. But I'm very into unconscious bias and the way we are socialized. I believe deeply that a lot of people make mistakes and might hurt someone completely unintentionally. They don't know what they don't know, including myself."Why Video Matters:Clients who reached out after seeing Dr. Bate's Psychology Today video mentioned:"I could tell from your body language you're someone I feel comfortable talking to.""You have an accent and aren't from around here. It resonated with me because neither am I.""You talk kind of fast. Me too. I think we'd work well together.""These are things they wouldn't have gleaned from reading my bio. They felt a connection from seeing the video."Key Takeaway:"Authenticity matters and people resonate with authenticity. I don't want to show up as someone I'm not and attract a client attracted to that not version of me. It's not going to be good work."Work with Dr. Brittany Bate: Be Bold Psychology: BeBoldPsychNC.comBold Practice Builders: BoldPracticeBuilders.comWork with Velasquez Media: velasquezmedia.comhello@velasquezmedia.com#LGBTQIAMentalHealth #UnconsciousBias #InclusiveLeadership #QueerAffirming #MentalHealthMatters #AuthenticityInBusiness #DEITraining #RepresentationMatters #ChangeTheReel #NeurodivergentSupportCHANGE THE REEL with Piper and MoniqueLinkedIn:Apple Podcast:SpotifyYoutubeExecutive Producers: Monique Velasquez and Piper KesslerProducer: Arielle MortenDirector/Editor: Simon Beery/Meredith Sause/Alyssa D'AvanzoCopyright 2026 Monique & Piper
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    33 分
  • How to Turn Event Footage Into Year-Round Revenue Assets

    How to Turn Event Footage Into Year-Round Revenue Assets
    2026/05/11
    S3 E7 How to Turn Event Footage Into Year-Round Revenue AssetsChange the Reel websiteSHOW NOTESEpisode 7: Event Video Coverage - Stop Letting Footage Collect DustYou spent thousands on your event. You captured hours of footage. And now it's sitting on a hard drive somewhere, doing absolutely nothing for your business.Sound familiar?Monique Velasquez and Piper Kessler break down exactly what to record at your event, how to plan for it, and what to do with all that footage afterward so it actually works for your business goals.In This Episode You'll Learn:Why 95% of marketers say in-person events provide valuable connection opportunities—but only the people in the room benefit unless you capture it strategicallyThe five types of content you should be recording at every event (main stage, testimonials, B-roll, sponsor acknowledgment, behind-the-scenes)Why organizations that use video in fundraising see 66% more donationsHow to plan your event video coverage before the event ever happens (shot lists, equipment testing, location scouting)The minimum viable setup for DIY event video (and when to hire professionals instead)Post-event content strategy: How to turn hours of footage into usable assets that drive revenueWhy you need a highlight reel within 48 hours (and what should be in it)How to use event footage for recruitment, sponsorship, fundraising, and year-round engagementKey Timestamps:00:01 - The problem: Event footage sitting on hard drives doing nothing02:43 - Why event video is worth the investment (not just social proof)04:52 - Organizations using video in fundraising see 66% more donations06:09 - What you should actually be recording: Five essential content types09:35 - 79% of people convinced to buy after watching video testimonials13:41 - How to plan event video coverage before the event19:46 - Buffer in time: 43% of planners say tech is their biggest challenge21:08 - Solid DIY event video setup: Minimum viable equipment25:28 - You can never have enough B-roll (it's editing gold)27:17 - Create a highlight reel within 48 hours for maximum momentum30:00 - 93% of businesses gained new customers from video on social media32:22 - When it makes sense to hire professional videographers35:35 - Cost reality: $3K-$5K investment to maximize $20K event ROIThe Event Video Reality:Event video isn't just about proving your event happened. It's about creating content that works for your long-term business goals.The Problem: How many of you have hosted an event, hired somebody or captured a lot of footage—speakers, interviews, behind-the-scenes—and then after the event, all that footage just sits on a hard drive somewhere doing nothing?The Opportunity: That content is a gold mine. Organizations that use video in fundraising see 66% more donations. Social posts with video get 48% more views. 93% of businesses say they've gained new customers from video on social media.The Five Types of Content to Capture:Main stage content - Keynote speakers, panels, presentations (evergreen, educational, inspirational)Attendee testimonials and reactions - Gold for future event recruitmentB-roll and atmosphere shots - The energy and vibe that makes your event feel aliveSponsor and partner acknowledgment - Proof of value for current and future sponsorsBehind-the-scenes and setup - Humanizes your organization and builds trustThe Stats That Matter:95% of marketers say in-person events provide valuable connection opportunities (Bizzabo)96% of people have watched an explainer video to learn about a product or service (Wyzowl)66% more donations for nonprofits that use video in fundraising (Classy)79% of people convinced to buy software/app by watching video (Wyzowl)48% more views for social media posts with video vs. without (HubSpot)93% of businesses gained a new customer from video on social media (Animoto)43% of event planners say managing event technology is their biggest challenge (EventMB)Post-Event Content Strategy:Within 48 Hours: Create a 60-90 second highlight reel capturing the energy, faces, and vibe. Post on social media, in newsletters, on your website while the event is still fresh in people's minds.Week 1-2: Edit full session recordings into standalone videos for on-demand viewing. Clean up the beginning, add opening graphics, create a library of assets for lead generation and future event previews.Ongoing (Months After): Pull 30-60 second clips for social content. Power quotes from speakers, testimonial snippets, behind-the-scenes moments that show your team's personality.For Sponsors & Donors: Create 2-3 minute speaker spotlights and a 3-5 minute case study/impact video showing the full arc of your event—why it matters, who attended, what happened, and what impact it created.When to Hire Professional Videographers:✅ If the event is a revenue driver for your organization✅ If sponsors expect professional documentation✅ If you're hosting concurrent sessions in different rooms✅ If production quality needs...
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    39 分
  • Equity-Centered Leadership: Why Diversity Isn't Anti-Merit

    Equity-Centered Leadership: Why Diversity Isn't Anti-Merit
    2026/04/27

    S3 E6 Equity-Centered Leadership: Why Diversity Isn't Anti-Merit

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    S3E6 Katherine Turner on Equity-Centered Leadership - Why Representation Matters Katherine Turner, founder of Global Citizen LLC, joins Monique Velasquez and Piper Kessler to break down equity-centered leadership, why the anti-DEI movement is based on false messages, and how diverse leadership teams outperform homogenous ones—economically, socially, and spiritually. Katherine has worked in 50+ countries across five continents as a strategic equity-centered consultant, leadership coach, and social change agent. She challenges the false dichotomy between diversity and merit, explains why imposter syndrome is really "imposter systems," and shares how to create psychologically safe teams that flourish. In This Episode You'll Learn: - Why circumstances of birth shouldn't determine our futures - The false message: "We value diversity, but not at the expense of merit"—and why that assumption is biased - Why diverse leadership teams outperform homogenous ones (the data is overwhelming) - How the anti-DEI movement perpetuates false messages about equity work - The six signature traits of inclusive leadership (including courage to buck the status quo) - Why imposter syndrome is actually "imposter systems"—internalized negative messages from oppressive systems - How to interrupt biased thinking: Recognize, interrupt, replace, or ask open-ended questions - Why representation matters for young people who need to see themselves in leadership - How Katherine uses media and storytelling to spark dialogue and challenge biases - Why alignment (mission, vision, values, policies) = organizational peace and well-being Key Timestamps: 00:05 - Circumstances of birth shouldn't determine futures 12:29 - Our identities shouldn't pre-determine our outcomes 14:22 - Coming out as queer lesbian, interrogating white identity 17:50 - Creating a multiracial, queer blended family 21:34 - Recognizing biases, interrupting them, replacing them 22:05 - Leadership coaching: Replacing internalized negative messages 29:36 - "Why would you assume diversity reduces merit or excellence?" 33:42 - Anti-DEI campaigns perpetuate false messages 34:22 - Six signature traits of inclusive leadership 36:01 - Diverse leadership teams outperform homogenous ones 38:01 - Values Clarification for Action and Transformation methodology 39:08 - Using media to spark dialogue: Documentary films, photos, headlines The False Dichotomy: Too often, predominantly white leaders say: "We value diversity, but not at the expense of merit and excellence." Katherine's response: "Why would you assume that having a more diverse leadership team would necessarily reduce your merit or excellence? Isn't that the assumption you're making—that if you increase diversity, you sacrifice excellence?" The Truth: The data is clear and overwhelming. Organizations with diverse and inclusive senior leadership outperform those that don't—economically, socially, and spiritually. Global Citizen LLC Services: - Individual & Team Leadership Coaching (C-suite development, emerging leader development) - Organizational Consulting (strategic assessments, visioning, planning, execution) - Training & Workshops (Values Clarification for Action and Transformation, global competence, bias mitigation, psychological safety) Work with Katherine Turner: info@globalcitizenllc.com Work with Velasquez Media: velasquezmedia.com | hello@velasquezmedia.com Production: Velasquez Media - 20+ years helping mission-driven organizations create video strategies that work #EquityCenteredLeadership #DiversityAndInclusion #InclusiveLeadership #DEI #RepresentationMatters #LeadershipCoaching #OrganizationalTransformation #GlobalCitizen #PsychologicalSafety #SystemicEquity

    CHANGE THE REEL with Piper and Monique

    LinkedIn:

    Apple Podcast:

    Spotify

    Youtube

    Executive Producers: Monique Velasquez and Piper Kessler

    Producer: Arielle Morten

    Director/Editor: Simon Beery/Meredith Sause/Alyssa D'Avanzo

    Copyright 2026 Monique & Piper
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    49 分
  • Video as Financial Infrastructure - How Video Supports Your Bottom Line

    Video as Financial Infrastructure - How Video Supports Your Bottom Line
    2026/04/13
    S3 E5 Video as Financial Infrastructure - How Video Supports Your Bottom LineChange the Reel websiteWhat if the most valuable video your organization creates this year is never posted on social media? Monique Velasquez and Piper Kessler break down how the smartest organizations aren't using video for just marketing—they're using it to reduce costs, increase trust, and improve the way their teams operate. When that happens, video stops being a marketing expense and starts becoming financial infrastructure.In This Episode You'll Learn:Why video is a cost-saving tool (operational efficiency you're overlooking)How companies using video for training reduce training time by up to 60%Why people retain 75% of information from video vs. 10% from text manualsThe hidden cost of repeating the same information over and over (training, onboarding, processes)How 89% of people say video convinced them to buy a product or serviceWhy trust directly affects whether people work with you, support you, or join your organizationHow 82% of companies say video improves internal communications (and why long emails get skipped)The shocking gap: email read rates (20-30%) vs. internal video completion rates (70-85%)How one story video can serve fundraising, outreach, grants, annual reports, and recruitmentWhy 93% of marketers say video delivers positive ROI (it keeps working after it's created)How to turn video from expense into asset with strategic planningKey Timestamps:02:28 - Video as a cost-saving tool: Operational efficiency03:33 - Training stats: 60% reduced training time, 75% retention vs. 10% from text05:02 - 94% say video improves employee training and standardization08:24 - Trust: 89% say video convinced them to buy (applies to donors, clients, associations)11:03 - Miscommunication costs: How video improves internal communications14:16 - The engagement gap: Email 20-30% read rate vs. video 70-85% completion17:37 - Video as long-term asset: 93% of marketers say positive ROI18:40 - Strategic planning: One shoot creates multiple assets for multiple departments20:31 - Three simple steps: Message list, milestones, video calendarThe Financial Reality:Video isn't just marketing. When strategically aligned with business goals, it becomes financial infrastructure:Operational Efficiency:Companies reduce training time by 60% with video (Association for Talent Development)People retain 75% from video vs. 10% from text (Foresight research)94% of organizations say video improves employee training and developmentStop repeating the same information: training, onboarding, processes, FAQsTrust Building:89% say watching video convinced them to buy a product or service (Wyzowl)Applies to nonprofit donors, therapy clients, professional associations—not just commercialPeople want to see the humans behind the missionOne story video serves fundraising, community outreach, grant presentations, annual reports, recruitmentInternal Communications:82% of companies say video improves internal communications (Cultura)Email full read rates: 20-30% vs. internal video completion: 70-85%3-minute video = 3-4x more employees fully absorb information vs. equivalent emailReduces confusion, duplicated work, extra questions, mistakes, and gossipLong-Term Asset:93% of marketers say video delivers positive ROI (Wyzowl)Video is reusable: website, donor presentations, conferences, social media, recruitmentOne production day creates content for multiple departments (not just marketing)Strategic planning: Design one shoot to create story video, shorter clips, training content, recruitment materialThe Stats That Matter:60% reduction in training time when companies use video (Association for Talent Development)75% information retention from video vs. 10% from text manuals (Foresight)94% of organizations say video improves employee training89% say video convinced them to buy product/service (Wyzowl)82% of companies say video improves internal communications (Cultura)20-30% email full read rates vs. 70-85% internal video completion rates93% of marketers say video delivers positive ROI (Wyzowl)96% rely on video for product/service insight instead of reading manuals50% of B2B purchasers rely on video when making purchasing decisionsThree Steps to Get Started:1. Build a Message List What key ideas does your organization repeat over and over? Training topics, program explanations, mission stories, onboarding information for volunteers. You'll come up with things specific to your business that no one else would think of.2. Identify Video Milestones Tied to Business Goals Fundraising campaigns, annual reports, recruitment cycles, program launches. How will you measure success? Views, calls, website visitors, applications, submissions. You need to know before you make the video—it factors into how you do it.3. Create a Video Calendar for the Year Map video production to real business goals. When you do this, it becomes easier to justify the budget. Video stops being an ...
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    23 分