『Change the Reel』のカバーアート

Change the Reel

Change the Reel

著者： Monique & Piper
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Representation Starts Here- LGBTQ Minority and women identified business owners talk about how they have changed the real circumstance of life by Changing the REEL.Copyright 2026 Monique & Piper マネジメント・リーダーシップ リーダーシップ 社会科学 経済学
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  • Measuring Video ROI Beyond the Like Count

    Measuring Video ROI Beyond the Like Count
    2026/08/24

    S4 E2 Measuring Video ROI Beyond the Like Count

    Change the Reel website

    3,000 likes, 40 comments, and your best friend called it "obsessed." Did it make you a single dollar? Monique and Piper set aside whether a video was good and get into whether it worked, breaking down the three numbers, source, movement, and dollars, that actually prove a video's ROI, and why almost nobody in the industry is tracking the one number that matters most.

    • 00:54 — The hook: did your last video make you a dollar?
    • 01:45 — What leaders actually want when they say "ROI"
    • 02:50 — The industry data on what marketers track, and where sales lands
    • 04:04 — The roller-skate video: a fun, viral, untraceable win
    • 05:20 — A million views, an Amazon Prime pickup, and no budget behind it
    • 06:50 — Breaking down the three numbers: source, movement, dollars
    • 08:41 — "You have a guess dressed up as data"
    • 09:16 — The measurement gap: 82% confident, 32% proven
    • 12:28 — The framework: every content day maps to a plan and a milestone

    CHANGE THE REEL with Piper and Monique

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    Executive Producers: Monique Velasquez and Piper Kessler

    Producer: Arielle Morten

    Director/Editor: Simon Beery/Meredith Sause/Alyssa D'Avanzo

    Copyright 2026 Monique & Piper

    Mentioned in this episode:

    REEL Accountability VIP Day

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    16 分
  • Why Advocacy-Centered Brands Actually Build Trust

    Why Advocacy-Centered Brands Actually Build Trust
    2026/08/10

    S4 E1 Why Advocacy-Centered Brands Actually Build Trust

    Change the Reel website

    ADD TIME STAMPS HERE

    CHANGE THE REEL with Piper and Monique

    LinkedIn:

    Apple Podcast:

    Spotify

    Youtube

    Executive Producers: Monique Velasquez and Piper Kessler

    Producer: Arielle Morten

    Director/Editor: Simon Beery/Meredith Sause/Alyssa D'Avanzo

    Copyright 2026 Monique & Piper
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    44 分
  • Curiosity Over Certainty: Leading Through Divided Times Danielle Marshall S3E10

    Curiosity Over Certainty: Leading Through Divided Times Danielle Marshall S3E10
    2026/06/22
    S3 E10 Curiosity Over Certainty: Leading Through Divided Times Danielle Marshall S3E10Change the Reel websiteEpisode 10: Danielle Marshall on Why Curiosity Matters More Than EverDanielle Marshall, equity strategist, executive coach, and host of Unpacked Culture Chronicles, joins Monique Velasquez and Piper Kessler to discuss the hardest conversation happening in workplaces right now: how to stay curious when everything feels polarized. With 25+ years in the nonprofit sector and deep expertise in culture change, Danielle breaks down why certainty is the enemy of progress, when NOT to bridge divides, and how authentic media can help leaders tell humane stories.In This Episode You'll Learn:• Why curiosity has become a radical act in divided times • The power of the pause and why leaders say "I don't have time" for it • How to distinguish between transactional and transformational relationships • Why "certainty" is the biggest obstacle to understanding across differences • When bridging divides is actually harmful (and what to do instead) • How to tell stories of struggle without exploiting communities ("trauma porn") • Why her podcast evolved from audio-only to video as a culture work tool • Real examples of culture divides in organizations (upstairs/downstairs, political ideologies) • The aha moment that changed how she thinks about polarizationKey Moments00:00:04 - Cold open: "This work has never been more difficult"00:03:00 - Full guest intro: Danielle Marshall's 25-year equity and nonprofit background00:05:51 - Foundation philosophy: "Stay curious" (the sign on her wall)00:08:39 - Two threads: curiosity + the power of pause; why leaders resist pausing00:11:50 - Business model: equity/organizational development + executive coaching00:22:07 - Podcast genesis: clients wanted conversations but didn't know how to start00:23:48 - Core insight: "The biggest enemy of curiosity is certainty"00:26:37 - Aha moment: transactional vs. transformational relationships00:31:02 - Podcast evolution: moving from audio-only to video to capture authenticity00:37:56 - The polarization conversation: when bridging divides crosses into harmThe Core TensionDanielle articulates the central challenge of 2026: we're living in a time when curiosity feels impossible, yet it's more necessary than ever.The obstacle? Certainty. When we assume we already know what someone thinks, believes, or wants, there's no room for dialogue. No space for growth.But here's the nuance: Danielle doesn't advocate for curiosity in all situations. Some divides—around fundamental human rights, safety, identity—aren't meant to be "bridged." Instead, she reframes the work: pick the divides where curiosity is safe, start there, and build the muscle for harder conversations later.Making It Work: Three Takeaways1. Pause Before You ActLeaders are drowning in "doing." The pause isn't a luxury—it's a business strategy. Ask yourself: Where are we coming from? Where are we today? What do we want next?2. Check Your AgendaDanielle's coaching doesn't tell people what to think. It gets them to think. That distinction matters. Your job isn't to convince—it's to create space for reflection.3. Tell Humane Stories, Not "Trauma Porn."When communicating about communities, organizations, or struggles, don't exploit pain to justify need. Tell the full picture. People dealing with hardship often have dignity, strategies, and strength. Represent that.Why This Matters NowLeadership burnout is real. Cultural divides are widening. But Danielle's evidence is clear: organizations with leaders who stay curious, who pause to reflect, and who build transformational (not transactional) relationships outperform those that don't.This isn't soft skills talk. This is business infrastructure.Danielle's Media JourneyDanielle started Unpacked Culture Chronicles as audio-only because she was camera-shy. Her face gives away what she's thinking—and she worried that wouldn't work on camera.Then she realized that authenticity IS the work. Viewers need to see her reactions, her "aha" moments, her humanity. So she moved to video. Now her team pushes her to capture more content—workshops, stages, conversations—because modeling curiosity in real time is part of her teaching.It's representation. It's proof that culture work happens in the messy, human moments.Work with Danielle MarshallWebsite: www.culture-principals.comLinkedIn: Danielle Marshall (active)Danielle works with organizations on culture change and equity, and coaches leaders navigating polarization, organizational divides, and the hard work of staying human in difficult times.velasquezmedia.com | hello@velasquezmedia.com#CultureWork #Curiosity #EquityWork #LeadershipDevelopment #InclusiveLeadership #OrganizationalChange #Polarization #DEI #AuthenticLeadership #Coaching #NonprofitLeadership #ChangeTheReel #RepresentationMattersCHANGE THE REEL with Piper and MoniqueLinkedIn:Apple Podcast:SpotifyYoutubeExecutive ...
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    49 分
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