S4 E2 Measuring Video ROI Beyond the Like Count

Change the Reel website

3,000 likes, 40 comments, and your best friend called it "obsessed." Did it make you a single dollar? Monique and Piper set aside whether a video was good and get into whether it worked, breaking down the three numbers, source, movement, and dollars, that actually prove a video's ROI, and why almost nobody in the industry is tracking the one number that matters most.

• 00:54 — The hook: did your last video make you a dollar?
• 01:45 — What leaders actually want when they say "ROI"
• 02:50 — The industry data on what marketers track, and where sales lands
• 04:04 — The roller-skate video: a fun, viral, untraceable win
• 05:20 — A million views, an Amazon Prime pickup, and no budget behind it
• 06:50 — Breaking down the three numbers: source, movement, dollars
• 08:41 — "You have a guess dressed up as data"
• 09:16 — The measurement gap: 82% confident, 32% proven
• 12:28 — The framework: every content day maps to a plan and a milestone

CHANGE THE REEL with Piper and Monique

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Executive Producers: Monique Velasquez and Piper Kessler

Producer: Arielle Morten

Director/Editor: Simon Beery/Meredith Sause/Alyssa D'Avanzo

Copyright 2026 Monique & Piper

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