The sport of track and field delivered in its current state is too long and boring. We need to flip the traditional switch on this one and meet the expectation of the fans and how they want to be entertained.

We need a professional system and structure to acquire the best athletes at the elite level, all chosen from around the world with team owners, team managers, major sponsors, media and marketing giants, sport management agents, etc...similar to F1 motorsport with athletes paid a large amount of money to compete and provide a series of competitive and drama filled action for both fans at the venue and live stream viewers.

A key strategy apart from finally having a professional league with a cadre of superstar-like highly paid athletes with big contracts that are equally beneficial to all major stakeholders - sponsors, media interests, and broadcasting rights owners is to develop a smart and strategic marketing plan for the sport, fan engagement interactions, generate innovative events, and a global digital transformation strategy.

In this episode of College Rivals, Simon, Tosha, and Mike chat with Jamaica's Carole Beckford -- former PR manager for the fastest man alive, Usain Bolt. We capture her insights about how a smart and strategic marketing plan can parachute the sport into a successful professional league on par with F1 motorsport, NBA, and the NFL.

Subscribe to The College Rivals Track and Field Podcast on YouTube and wherever you get your podcasts AND Listen to College Rivals Track and Field on Amazon Music.

Let's all enjoy!