Careem’s growth engine: From ride-hailing to Super-app with Heidy Nasr
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Careem’s growth engine: From ride-hailing to Super-app with Heidy Nasr
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このコンテンツについて
In this episode, I sit down with Heidy Nasr, Director of Growth at Careem, the Middle East’s leading super app, to unpack how they scaled ride-hailing, expanded into 15+ verticals, and built an obsessive focus on retention, personalization, and growth loops.
Heidi has been at Careem for 7+ years, navigating its evolution from a high-growth startup to a market leader in ride-hailing, food delivery, and fintech
If you’re in growth, product, or marketing, this one’s a must listen for scaling businesses in emerging markets.
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00:44 Defining growth in business
01:41 The art and science of growth
03:23 Collaboration and team dynamics in growth
08:20 Building a growth team
15:05 Early growth strategies at Careem
16:26 Evolving growth tactics and personalization
21:57 Operationalizing the growth team
24:27 Meeting rhythms and collaboration
25:51 Common mistakes in hiring for growth
28:45 Understanding non-linear customer journeys
32:31 Experimentation and a/b testing
35:42 Building a culture of experimentation
44:24 The future of growth and AI
46:39 SEO in the age of AI
48:21 Pass the toolkit
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Watch on YouTube: https://www.youtube.com/@shebuildspodcast
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Get in touch:
LinkedIn: https://www.linkedin.com/in/sarahhewerdine/
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