In this episode of Qredible Live, we welcome Bryan Quoc Le, PhD, a renowned food scientist, consultant, and author, to dive into the explosive growth of cannabis beverages and the scientific, regulatory, and consumer-driven challenges shaping this dynamic market. From flavor formulation challenges to navigating the regulatory maze of hemp-derived cannabinoids, Bryan shares insider insights on where the industry is headed — and why responsible innovation and transparency are critical for its future.

🚀 Bryan also discusses the intersection of food science, consumer health trends like "California Sober," and the exciting opportunities for brands who get it right.

• Bryan's Journey: From food science PhD to a trusted consultant for food and beverage innovators.

• The Rise of Cannabis Beverages: 100+ brands launched since 2021, explosive growth in Canada and the U.S.

• Scientific Challenges: How to mask cannabis bitterness, perfect emulsions, and meet "clean label" demands.

• The Regulatory Gray Zone: Loopholes, the 2018 Farm Bill, and why federal clarity is urgently needed.

• Functional Ingredients & Synergies: Exploring the real science behind adding nutraceuticals like omega-3s, L-theanine, and mushrooms to cannabis drinks.

• The California Sober Trend: How younger generations are redefining social drinking, swapping alcohol for wellness-focused cannabis beverages.

• The Call for Integrity: Why lab testing, transparency, and consumer trust are critical for sustainable growth.

• Predictions for the Future: The hope for smart federal regulation and a responsible, thriving cannabis beverage industry.

Bryan Quoc Le, PhD is a food scientist, consultant, author, and researcher specializing in sustainable food innovation and functional beverages. Named the Food Science Consultant of the Year (2023) by the Global Vegan Awards, Bryan advises brands from startups to industry leaders like Blue Diamond Growers. He is also a faculty research fellow at Pacific Lutheran University and a passionate advocate for better science-backed innovation in emerging industries.

📚 Learn more about Bryan at mendocinofoodconsulting.com