What happens when cutting-edge AI meets traditional waste management? Prepare to have your perspective transformed as sustainability innovator Gift Lubele takes us behind the scenes of South Africa's hidden recycling economy.
Did you know that 80-90% of all South African post-consumer packaging passes through the hands of approximately 90,000 to 200,000 informal waste pickers? These unsung environmental heroes work tirelessly, often in dangerous conditions and facing significant social stigma, to collect and sort materials that would otherwise end up in landfills.
Gift shares the remarkable journey that led him to co-found Kudoti, a Google-backed waste management platform designed to bridge the gap between these informal waste collectors and major corporations seeking data visibility for sustainability reporting. His definition of sustainability—"protecting possibilities" by balancing people, planet, and prosperity—offers a refreshing framework that acknowledges both environmental and social dimensions of the challenge.
As we explore the intersection of technology and waste management, Gift unpacks why technological solutions alone aren't enough. From the challenges of behavior change ("it might be too late for adults") to the importance of local knowledge ("what works as an incentive in one community fails in another"), we examine why even well-designed systems often struggle to drive meaningful environmental impact. The conversation takes fascinating turns through AI's potential in predicting climate trends, aggregating fragmented sustainability data, and creating green job opportunities that balance ecological and economic needs.
Whether you're a sustainability professional seeking innovative approaches or simply someone trying to make better environmental choices, this episode will transform how you think about waste, technology, and the invisible workforce keeping our recycling systems alive. Join us for an honest conversation about both the promise and limitations of technology in building a truly circular economy.
Join in on #CandidConfessions and let us know what is the one waste habit you still struggle with?
Get in touch with Gift at www.giftlubele.com
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