Jared Gibson is the co-founder of Outworks, where he helps executive teams turn what they already know into a repeatable content system that builds trust before a sales call ever happens.

With a background in sales and marketing leadership, Jared is obsessed with one thing: making sure smart leadership teams don’t stay invisible. At Outworks, he builds executive content infrastructure that helps ideas travel, authority compound, and conversations start long before someone clicks “Book a meeting.”

He lives in Highland Park, IL with his wife and two kids. When he’s not thinking about content, distribution, or why most LinkedIn strategies are broken, he’s on the golf course or emotionally invested in Cleveland and Ohio State sports (for better or worse).

https://authoredup.com/blog/linkedin-360brew

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About Tam Lawrence:

I built my career in public relations before I built media infrastructure. After more than two decades working across brand communications, publishing, and executive visibility, I recognized a structural breakdown in how communities access trustworthy media. Local journalism was collapsing. Civic participation was declining. Digital platforms prioritized algorithms over accountability.

That observation led to the creation of PIQSTAR INC., a public benefit corporation engineered to restore civic mass media infrastructure through streaming television.

As Founder of PIQSTAR INC. and CEO of Exposure Plus TV, I have invested millions to launch a platform reaching over 1.3 million interested viewers and more than 264,000 loyal subscribers. Our model integrates OTT/CTV distribution with equitable labor frameworks designed to revive displaced journalists, empower local content producers, and create sustainable monetization ecosystems.

Our flagship application, Economic Relief for Content Creators, establishes a structured pathway for community-based filmmakers, daytime television producers, and independent journalists to generate revenue through aligned partnerships and fixed-placement media models. This is not simply a streaming platform. It is a civic utility.

We are rebuilding local journalism, restoring public access to government proceedings, and creating a media infrastructure that places community ownership at the center. My work sits at the intersection of: Civic engagement. Media innovation. Economic liberation for creators. Public benefit governance.

If you are building the future of trusted media, I welcome the conversation.

https://www.piqstar.com/

https://www.exposureplustv.tv/

https://canyouhearmepod.beam.ly/

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Anna has spent her entire career building brands. Her passion, insight, and desire to understand every nuance of each business she works on have resulted in close relationships and brand-defining work.

Before founding FEARLESS Strategic Marketing, she was a Client Leader at Leo Burnett for nine years and at Energy BBDO and BBDO Worldwide for nineteen years, leading North American and Global Brands.

She has worked across multiple categories and with brands at every size and stage of growth, partnering with PepsiCo Food & Beverages, Starbucks, SodaStream, KIND Snacks, Frito Lay, Procter & Gamble, MARS, Nintendo, Kohl's, Ulta Beauty, The Chicago Cubs, and more.

She has a particular passion for challenger brands, which she defines as brands with ambitions bigger than their budgets.

Anna has won every creative and effectiveness award multiple times, including Cannes Lions, Effie’s, D&AD’s, Emmy’s, Clio’s, WARC’s, and The Jay Chiat Awards.

Throughout her career, Anna has been known for being a trusted, valued, strategic advisor to the CMO and CEO, for building powerful, distinctive brands that drive long-term growth, and for creating genuine, authentic partnerships and friendships with those she works with while also having some fun along the way.

Anna lives outside of Chicago in the northwest suburbs with her husband Tom of 20 years and their three sons, Roman, 18, Leo, 17, Dominic, 14, and her dog Bandit (yes, she is outnumbered!).

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Marci Pelzer is Director of Corporate Affairs at Worley, where she brings more than 20 years of expertise in strategic communications.

Marci has held key leadership positions at Rockwell Automation, SC Johnson, Time Warner Cable and ManpowerGroup. She is a proud graduate of Marquette University and the Kellogg School of Management.

Outside of work, she enjoys reading, traveling, volunteering and pursuing her passion project, What Dan Read.

Marci resides in Milwaukee.

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Cassandra (Cass) M. Bailey is the CEO of Slice Communications, the founder and current Chairwoman of Social Media Day, Inc., and the creator of the “My Mom Is…” children’s book series. She has been working in marketing communications for more than 20 years and has authored two books on the subject: Pay Attention! and Social Media is About People. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals.

With a background in international politics, economics, and philosophy, communications has become her passion and she has been tapped by various industry associations and the media to share her insights and experiences. She has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a Rising Star by the Women’s Business Enterprise National Council (WBENC) and received the Brava award from Philadelphia Smart CEO.

Cass is deeply involved with her community and has served on boards for the Entrepreneurs’ Organization of Philadelphia; Business Leadership Forum at The Union League of Philadelphia; Small Business Board at the Greater Philadelphia Chamber of Commerce; Tree House Books; Pennsylvania 30 Day Fund; and Hopeworks. Cass graduated from The Catholic University of America with a degree in international politics, economics and philosophy. Additionally, she has completed programs in business education from the Goldman Sachs 10,000 Small Businesses Program and WBENC Executive Program at the Tuck School of Business.

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