Dr. Debbie Qaqish is a pioneering marketing strategist, leadership expert, and the creator of The Growth Factor MethodTM , a leadership approach that blends the science of positive psychology with decades of real-world marketing experience. Her work addresses a critical but often overlooked challenge: modern marketing operates under relentless pressure, yet most organizations have never redesigned how people think, decide, and lead in that environment.

Known as the OG of Revenue MarketingTM, a term and concept she created in 2011, Debbie redefined marketing’s role from a support function to a measurable driver of business growth. Over more than 35 years, she has worked directly with CMOs and B2B marketing teams to align strategy with revenue and growth outcomes.

A Certified Positive Psychology Practitioner, Debbie applies evidence-based insights to help marketers and leaders move out of survival mode, improve decision-making under pressure, and lead with clarity, confidence, and purpose. Her work equips professionals not just to perform, but to thrive amid constant change.

Debbie is a dynamic keynote speaker, award-winning author of Rise of the Revenue Marketer and From Backroom to Boardroom, and a respected thought leader featured in Forbes, MarTech Today, and other top publications. She has taught Revenue Marketing to

MBA students at The College of William & Mary for over a decade, continuing her mission to elevate both marketing performance and leadership effectiveness. She is also the host of the popular weekly LinkedIn Live show Revenue Marketing Raw which showcases her no-nonsense unfiltered takes on marketing teams.

Dr. Debbie's Website: https://www.growthfactor.us/

Dr. Debbie's LinkedIn: https://www.linkedin.com/in/debbieqaqish/

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Resources: https://www.forbes.com/sites/cmo/2026/06/03/gaining-visibility-in-the-ai-search-era/

https://www.prweek.com/article/1960195/reputation-age-ai-why-pr-own-ai-visibility

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https://hbr.org/tip/2025/02/the-power-of-humble-leadership

https://www.forbes.com/sites/martingutmann/2025/02/03/why-humble-leadership-is-a-superpower-now-more-than-ever/

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Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.

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Full report: https://annenberg.usc.edu/research/center-public-relations/global-communication-report

The 2026 Global Communication Report, “A Quiet Shift”, from the USC Annenberg Center for Public Relations examines how political and social polarization is reshaping the communications profession. Based on surveys of public relations professionals, interviews with Fortune 500 chief communications officers, and comparisons with U.S. public opinion, the report explores how organizations are navigating communication in an increasingly divided environment. The findings suggest that polarization has become a permanent feature of today’s communication landscape rather than a temporary phase. As a result, companies are reassessing when and how they engage on controversial issues. While corporate purpose remains important, many organizations are shifting toward a more situational approach to corporate speech, carefully weighing the risks and benefits of public engagement. Despite the broader challenges associated with polarization, the research shows that it has elevated the strategic importance of the communications function within organizations. When public discourse is highly contested, communicators play a critical role in providing context, managing reputational risk and helping leaders make thoughtful decisions about when to speak and when to stay silent. The Global Communication Report is produced annually by the USC Center for Public Relations, in conjunction this year with Meltwater and IABC, and support from the following organizations: Arthur W. Page Society, Global Alliance for Public Relations and Communication Management, ICCO, Institute for Public Relations, Italian Federation of Public Relations, PRCA, PR Council, PRSA, and Worldcom Public Relations Group. Our report is designed to provide insight into the evolution of the global communication industry. For print copies of this year’s edition for classroom and organization use, please contact the center at usccpr@usc.edu.

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How to Become a Reiki Master: https://www.reiki.org/articles/becoming-reiki-master

Overcommunicate: https://www.amazon.com/Overcommunicate-Business-Executives-Aspiring-Leaders/dp/B0GWQ9XJNP

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Jeffrey M. McCall is a Professor of Communication at DePauw University. He is a public commentator on media and journalistic ethics and standards. He is a contributing op-ed columnist for The Hill. His columns have also appeared in USA Today, Indianapolis Star, Atlanta Journal-Constitution, Chicago Tribune and dozens of other papers. He makes frequent appearances on radio, television and cable news outlets. He has been interviewed and quoted by over 125 newspapers nationwide, including the New York Times, USA Today, Los Angeles Times, Washington Post, Chicago Tribune and others.

McCall teaches courses in electronic journalism, communication ethics, media law, and media culture. He is the faculty supervisor of DePauw’s nationally recognized radio station, WGRE-FM. He has professional media experience as a radio news director and as a correspondent for National Public Radio.

McCall is the author of the book, Viewer Discretion Advised: Taking Control of Mass Media Influences, published by Rowman & Littlefield.

McCall earned a BA from DePauw University, an MA from the University of Illinois, and the PhD from the University of Missouri.

https://www.amazon.com/Overcommunicate-Business-Executives-Aspiring-Leaders/dp/B0GWQ9XJNP

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