Executive Vice President, Strategic Earned Marketing

For Kellie, creating compelling marketing strategies starts with engaging in proper design principles. Much like her personal affinity for interior decor, Kellie carefully weaves a combination of strategic marketing, PR and media relations experience to piece together comprehensive campaigns that satisfy clients and their audiences alike.

With a 20+ year background in marketing and communications with a focus on healthcare and financial services, Kellie employs a style rooted in close client relationships — some of which have spanned decades — while also emphasizing collaboration, brand awareness, problem-solving and deep research to stay ahead of industry trends and drive businesses forward. Following an insights-driven approach, she incorporates competitive analysis learnings to tailor solutions for corporate communications and C-suite clients — all while paying close attention to achieving KPIs. At the Harbinger Group, she draws upon her wealth of experience to manage multiple accounts and provide sage marketing leadership. Among the clients she’s architected communications campaigns through the years include RevSpring, Illinois Biotechnology Innovation Organization, GTCR, First Command, The Habitat Company, Golden Apple, National Louis University and The Federal Savings Bank.

Prior to her work with The Harbinger Group, Kellie was a marketing communications consultant with Northwestern Memorial Hospital and Hill & Knowlton.

When she’s not working hand-in-hand with clients to exceed communications goals, Kellie enjoys spending time with her three children and husband, as well as with her affectionate Goldendoodle, Teddy Kennedy. Kellie earned a BA in political science from the University of Michigan.

Hubspot editorial templates

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Patrick Rooney is a visionary leader with a career dedicated to understanding and influencing decision-making behaviors—whether in purchasing, career choices, or philanthropy. His work has centered on driving advocacy, enabling businesses to harness the power of authentic voices to build trust and engagement. As the CEO of MahaloHub, Patrick leads a technology platform that simplifies the process of inviting, capturing, editing, and sharing customer and employee video testimonials. Prior to MahaloHub, he was the founder and CEO of QUEsocial, an employee advocacy platform that was successfully acquired by private equity. He also co-founded Zocalo Group, a pioneering social media and digital marketing firm later acquired by Omnicom. Patrick specializes in business and marketing strategy, customer advocacy, go-to- market strategy, brand marketing, employee engagement, digital marketing, and social media. His expertise lies in helping brands create meaningful connections that inspire advocacy and long-term loyalty.

https://mahalohub.com/

2025 Comms Report Advancing: The Story

Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.

Stay connected with us:

• Follow us on LinkedIn!
• Follow our co-host Eileen Rochford on Linkedin!
• Follow our co-host Rob Johnson on Linkedin!