FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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This episode doesn't suck, but the brand we feature does. IT'S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You'll hear our "game tape" recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 46 slogans in total!):

Other tidbits that made their way into our riffs:

• Potterotica and Potterheads as though they are into pottery and pot (Blazed Zabini)
• Sativa (sativ-up and at ‘em)
• Indica (in-da-couch)
• The Monkees (yes, the band that Davy Jones frontmanned)
• Hotboxing
• Canada
• D.A.R.E.
• Night at the Apollo & Bugs Bunny
• Doobie Brothers
• Pineapple Express
• Brandsplaining

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.