FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Ready for some good, clean*, fun? This week's brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about 'Brad Pit's pits,' and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn't *perfect because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we perspired, err, persisted.

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the Highlight Reel Video and see the spec graphics we designed of some of our favorite concepts. (There were 31 slogans in total!)

Other tidbits that made their way into our episode against all odds:

• Marcel the Shell with Shoes On
• Meow Mix
• Outkast
• Brad Pitt
• Britney Spears
• Pepe Le Pew

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.