FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Wake up sleepyheads: this week’s new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you’ve been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand.

The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we podcasted.

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the episode and see the spec graphics we designed of some of our favorite concepts. (There were 26 slogans in total!)

Other tidbits that made their way into our episode against all odds:

• The 1995 film Casper, starring Devon Sawa and Christina Ricci
• Cumulus and Cumulonimbus clouds
• Harry Potter’s Nimbus 2000
• 5 Little Monkeys
• ZZ Top

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.