FYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing, but just let us have this segue. This week, we let our brains cozy up to Burrow—the 'luxury for real life' couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our "game tape" recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason).

You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (pasted below for your leisure). Fun/alarming fact: we ideated 39 slogans in total during the 20-minute ‘storm.

Other tidbits that made their way into our episode against all odds:

• Cash 4 Gold
• Ankle Bracelets
• Marvel Cinematic Universe
• Avengers
• Ikea
• This little piggy went to market

If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.