The founder and CEO of Lupine Creative and LumiCup sits down for a special Pride episode of Campaign Chemistry to share her remarkable (and remarkably bumpy) journey as a proudly queer business founder, and her commitment to empowering the LGBTQ+ community through her agency work and Do The WeRQ — the initiative she cofounded with Graham Nolan.

Wolff also discusses the current state of LGBTQ+ representation in the industry; the impact of societal changes on brand support and brand engagement with the LGBTQ+ community; the importance of brands understanding backlash and having a solid plan when supporting marginalized communities; and the necessity of integrating DEI into business models.

This episode contains lessons in perseverance, self-acceptance and finding balance between work and passion in creative industries, sprinkled with calls to action for brands, the industry and all of us as we navigate a climate rife with uncertainty and division.

The theme may be Pride, but the takeaways are so evergreen, you'll want to listen and share year round.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.