If you’ve never been to the basement of the Palais, let us set the scene for you. There are dozens of displays of campaigns for each category that show key details and visuals of some of the top work. Attendees can also visit computer labs to watch films and case studies for the campaigns.

While walking the work, visitors can spot many of the industry’s top creative thinkers and CMOs. During the time Campaign recorded this podcast, we spotted Kory Marchisotto, CMO of e.l.f Beauty, Chad Broude and Megan Lally, CCO and CEO of Highdive, respectively, and Tabata Gomez, CMO of McCormick & Company wandering the floor and looking for inspiration.

In the Palais basement, Campaign was joined by new 4A’s CEO Justin Thomas-Copeland, Brynna Aylward, CCO for adam&eveDDB North America, Christine Olivas, CEO and chief strategy officer for No Single Individual, and Ciro Sarmiento, CCO for Colle McVoy.

They each walked the work, breaking down several campaigns that they loved, why they worked and in some cases, how they made them.

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