Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone!

In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful portfolio life after the corporate grind.

Once a heavy-hitter in Australia’s advertising industry, Billy has transitioned into a diverse and purpose-driven professional world: he chairs and sits on major boards including Australian Pork, and the Sydney Symphony Orchestra, all while running his own thriving business consultancy, 24 Hour Business Plan.

Trevor and Billy dive deep into what it takes to successfully pivot after decades in a traditional career path, how to build a board portfolio, and why curiosity and ongoing relevance are crucial in today’s fast-changing business landscape.

Billy opens up about his personal journey -sharing the lessons learned from decades at the top of the marketing world, how he uses his network, why having a clear sense of purpose matters, and his practical tips for anyone looking to craft a more meaningful, flexible professional life.

Whether you’re contemplating your own ‘what’s next’ or simply curious about life beyond the C-suite, this episode is packed with honest insights and actionable advice.

In this episode of Crank The 3rd, we dive into what it really means to stand out in your 50s and beyond.

Host Trevor Young sits down with Judy Winslow, founder of Unforgettable Brands, to explore how experienced professionals and entrepreneurs can build a soulful, authentic, and unforgettable personal brand in the so-called “third chapter” of their careers.

Judy shares her powerful personal story - from facing depression and feeling out of place as a young woman, to discovering her purpose through creativity, business, and brand strategy.

Together, Trevor and Judy unpack the importance of embracing your unique twist, reconnecting with your values, and getting comfortable with being a “unicorn”—someone who dares to be different in a world that often rewards blending in.

You’ll get practical tips on how to bring out your individuality, what it means to infuse your brand with real soul, and why your past experiences are the raw material for your finest work.

Judy also pulls back the curtain on her process for helping clients get braver and bolder, whether you’re building a team, scaling your business, or preparing for a big-stage moment like a TEDx talk.

If you’re ready to stop playing small, own your story, and amplify your impact, this conversation is packed with wisdom, humour, and actionable steps.

Let’s get started!

QUOTABLE QUOTE FROM JUDY:

“No one speaks quite like you. No one articulates quite like you. No one sees your industry quite like you, nor do they have the experience. So… just being you—that's so fabulous.”

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Visit Judy's website - https://unforgettablebrands.com/

Connect with Trevor on LinkedIn - https://www.linkedin.com/in/trevoryoung

Welcome to Season 10 of the CRANK THE 3RD podcast!

In this episode, Trevor Young is joined by brand and career strategist, Wendy Pavey, for a thought-provoking look at what comes next for experienced professionals over 50.

As Trevor puts it, this one’s for anyone contemplating their “third chapter”, whether you’re an entrepreneur considering scaling back, a business owner looking for more purpose, or a seasoned executive curious about building a flexible and meaningful portfolio career.

Wendy shares her expertise on how to harness decades of hard-earned wisdom and experience, drawing parallels between brand-building for global companies and personal branding for individuals.

Together, they break down the concept of a portfolio career - what it really means, how to tailor it for your strengths and passions, and why it’s a powerful way to blend lifestyle, legacy, and continued professional impact in later life.

From exploring advisory and board roles, consulting, and mentoring, to actionable strategies for staying visible, relevant, and resilient, this episode is packed with actionable tips for designing a work life on your terms.

If you’re ready to take control of your professional future and craft a career that matches your values, flexibility, and ambition - especially after 50 - this conversation will give you both the confidence and ideas to get started.

For more from Wendy, connect with her on LinkedIn or explore her insights through her website - www.yourexecutivebrand.com