In this insightful episode of the CPA Talk Series, Jay Tolsma, Senior Partner at ELO CPAs & Advisors, shares his 39 years of experience in growing one of the most trusted CPA firms in South Dakota. Jay reveals his unique approach to building a successful firm—with a focus on people-first leadership, continuous growth, and strategic outsourcing. 🔑 Key Topics Discussed: • The People-First Approach: Why putting your team at the heart of every strategic decision is essential to success. • Outsourcing Done Right: How Jay’s firm integrates outsourced teams as true partners—not just cost-saving solutions—fostering strong cultural alignment and trust. • Upskilling & Scaling: The importance of continuously upskilling and upscaling your team for long-term growth and financial success. • Basketball Coaching & Business: Jay uses his basketball coaching experience to explain why having a strong "bench"—a deep, capable team—is key to winning. • Work-Life Balance & Technology: How today’s CPAs are achieving better work-life balance without compromising on quality or efficiency, and how AI and outsourcing are making this possible. • Advice for Young CPAs: Jay’s advice for the next generation of CPAs on continuous learning, embracing change, and investing in relationships. Takeaways: Learn how to build a strong, resilient team, leverage outsourcing to scale your firm, and use technology to work smarter, not harder. 👉 Don’t miss this episode! Tune in for actionable insights from a leader who’s seen it all, and gain valuable tips to grow your own CPA firm.
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