What does it take to join a company and find out you have 28 days to prepare for an IPO?

In this episode of CMOs Unscripted, Lisa Martin sits down with Jean English, CoreWeave’s first CMO, to unpack what it really takes to build a brand, lead through hypergrowth, and tie marketing directly to measurable business outcomes in the AI era.

With a 12-person marketing team, no established brand guidelines, and a rapidly accelerating AI infrastructure market, she had to move fast. From solidifying messaging, preparing for NVIDIA GTC, and supporting the IPO roadshow, Jean and her team launched bold campaigns and big partnerships in record time.

What followed was a masterclass in leadership, positioning, and execution.

Jean shares:

• What it was like to learn about the IPO 28 days before it happened

• How to build a marketing engine inside a high-velocity AI infrastructure company

• Why creating a category means you’re not competing, you’re educating

• How the strategic partnership with Aston Martin F1 Team is reinforcing CoreWeave’s performance-first brand

• How working alongside partners like OpenAI accelerated credibility

• The thinking behind launching a cultural brand moment with Chance the Rapper

• How to humanize AI infrastructure

• Why authenticity is today’s CMO superpower

• What “Be Bold. Be Kind.” means inside the boardroom of a public company

This conversation goes beyond buzzwords. It’s about transformation, courage, performance, and leadership at scale.

If you’re a CMO, founder, or executive navigating AI-driven change, this episode is a masterclass in leadership, positioning, and execution. Watch now on YouTube and subscribe for biweekly conversations with top industry leaders.

In this episode of CMOs Unscripted, host Lisa Martin talks with Brenda Bown, CMO of SAP Business AI, to explore one of the biggest challenges facing enterprise leaders today: turning AI experimentation into measurable business value.

Brenda shares a grounded, customer-first perspective on why so many organizations struggle to scale AI initiatives, and what CMOs can do to move beyond pilots and proofs of concept. The conversation explores how data foundations, business-process alignment, and trust are essential to achieving real ROI from AI investments.

Key topics include:

• Why AI success starts with customer problems, not technology features

• How companies get stuck in pilot mode, and how to break out of it

• The role of data harmonization and process optimization in AI ROI

• Why marketing AI is fundamentally about outcomes, not hype

• How SAP approaches AI as a trusted business transformation partner

• The importance of transparency, trust, and responsible AI adoption

• What CMOs should ask vendors to pressure-test AI claims

• How AI is reshaping marketing careers and future job opportunities

• Common AI myths, and why AI is not a “magic switch”

• Why imagination, learning, and adaptability are the new CMO essentials

This episode offers practical guidance for CMOs, senior marketers, and enterprise leaders navigating AI-driven transformation, with an emphasis on value, trust, and long-term impact.

If you’re a CMO, CRO, or senior marketer navigating AI disruption (or aspiring), this episode offers a practical, grounded roadmap for leading through change instead of reacting to it. Watch now on YouTube and subscribe for biweekly conversations with top industry leaders.

In this episode of CMOs Unscripted, host Lisa Martin sits down with Kipp Bodnar, Chief Marketing Officer of HubSpot, to unpack how AI is fundamentally reshaping modern marketing.

Kipp has helped build the modern marketing playbook—from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps, and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-of-funnel metrics no longer tell the full story, how conversion quality now outweighs raw traffic, and why CMOs must rethink how success is measured in an AI-first world.

Their discussion dives deep into:

• Why AI has “broken” marketing metrics that marketers relied on for years

• How personalization at scale is changing funnel shape and performance

• The growing importance of Answer Engine Optimization (AEO) across tools like ChatGPT and Claude

• Why attribution is becoming more like brand measurement than direct response

• How AI is enabling smaller, faster, agent-powered marketing teams

Kipp also introduces The LOOP Framework—his four-stage AI adoption model designed to help marketing teams adapt and thrive:

• Learn: Accelerate market and customer understanding using AI-powered research

• Operate: Build workflows that blend human insight with AI execution

• Optimize: Improve conversion rates through contextual personalization

• Progress: Scale impact with agents, assistants, and iterative learning

The episode wraps with a lightning round covering marketing myths, underrated AI use cases CMOs should prioritize now, and which MarTech tools are becoming obsolete in an AI-native stack.

If you’re a CMO or senior marketer navigating AI disruption (or aspiring), this episode offers a practical, grounded roadmap for leading through change instead of reacting to it. Watch now on YouTube and subscribe for biweekly conversations with top industry leaders.