Artificial intelligence is reshaping marketing - and with it, the language we use to connect, convert, and cultivate trust. In this episode of CMOs Unscripted, host Lisa Martin sits down with Emily Foley, Chief Marketing Officer of Cisco Capital, to explore the subtle but powerful influence of words in AI model training.

Together, they unpack how marketers can leverage tone, empathy, and intentional language to train AI responsibly and reduce bias. Emily shares real-world examples from Amazon, IBM, and Google, as well as Cisco’s own ethical frameworks for inclusive AI development. From behavioral intent prediction to human-centered personalization, this conversation is a compelling reminder: marketers don’t just feed the models—they shape them.

Key Takeaways:

• AI as a Marketing Force Multiplier: Hyper-personalization, dynamic recommendations, and behavioral intent mapping are revolutionizing customer engagement.

• Human Behind the Data: AI must interpret, not just collect, data with emotional intelligence to create relevant experiences.

• Tone & Language Shape AI: The words marketers use directly influence model training. Inclusive, empathetic language helps reduce bias and exclusion.

• Real-World AI Bias Examples: From Amazon’s scrapped hiring tool to IBM’s inclusive datasets, Emily highlights how biases can creep on, and how auditing protects fairness.

• Marketing's Ethical Responsibility: Emily advocates for cross-functional collaboration and frameworks that prioritize transparency, fairness, and privacy.

• Emerging Trends: Conversational AI, sentiment analysis, and natural language processing are making digital engagement feel increasingly human.

Whether you’re refining your AI strategy, leading digital transformation, or building trust through customer-first marketing, this episode is a masterclass in responsible, inclusive leadership. Watch now on YouTube and subscribe for biweekly episodes featuring the world’s top CMOs.

In this episode of CMOs Unscripted, host Lisa Martin sits down with Mandy Dhaliwal, CMO of Nutanix, to explore how integrated marketing has become a strategic operating model for high-growth organizations. With over 25 years of experience in cloud and software markets, Mandy shares how modern CMOs can elevate marketing from a siloed function to a powerful, company-wide driver of value.

Mandy outlines why integrated marketing isn’t just a tactic—it’s a mindset. She shares practical insights on interlocking with sales, product, customer success, and the boardroom, all while keeping the customer at the center of every decision. From navigating a major business transformation at Nutanix to integrating AI into the marketing stack, Mandy breaks down what it really takes to lead with vision, impact, and agility.

Key Takeaways:

● Integrated Marketing as Operating Model: It’s not a fad—it’s how modern CMOs lead. ● Stakeholder Buy-In: Speak their language, not marketing jargon.

● Customer-Centric Storytelling: Why clarity and consistency matter most.

● Full-Stack Marketing: A look at how Nutanix structures product, brand, data, campaigns, and more.

● AI-Driven Future: Why Mandy’s putting agents on the org chart.

● From Brand to Revenue: How today’s CMOs measure success by business outcomes, not just MQLs.

Whether you're scaling a startup, leading a global enterprise, or trying to align your team around shared goals, this episode offers a masterclass in integrated, customer-first marketing leadership. Watch now and subscribe for biweekly episodes featuring the world’s top CMOs.

In this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.

This conversation is packed with insights on how PE-backed CMOs sharpen their approach to ROI, demand generation, and boardroom credibility. Whether you're leading marketing for a startup, a pre-IPO company, or a post-IPO enterprise, this episode is full of game-changing lessons to elevate your leadership.Key Takeaways:

• Efficiency & Effectiveness: The foundation of PE-backed marketing leadership.
• Data-Driven Decisions: Why mastering ROI metrics is a must.
• Empty Calories vs. Real Impact: What boards expect from marketing.
• Leading with EQ & IQ: How top CMOs build trust across the C-suite.
• ABC to the Power of Five: Ash’s strategy for continuous marketing excellence.

No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.