A CMO Confidential Interview with Michael D'Esopo, CEO of Lippincott, formerly the President and Director of Brand Strategy. Michael shares research on more than 500 senior marketing leaders which highlights the pressures on CMOs to balance their focus between growth, AI, the customer experience, immediate results, and more.

Key topics include:

- The risk of having too much focus on short-term results

- The importance of having a customer agenda

- Why stakeholder alignment is one of the key things to get right

- The need to translate marketing to C-Suite objectives

Tune in to hear a story about adidas and why you shouldn't do market research at a wedding.

⏱️ Chapters

0:19 - Introduction to Michael D'Esopo

0:38 - The CMO Trust Study Findings

4:19 - The Trust Trade-Off and Short-Term Pressure

8:34 - Aligning Marketing with C-Suite Goals

13:51 - Expansion of the CMO Remit

19:37 - Impact of AI on Marketing

22:58 - Alignment, Focus, and Customer Experience

27:59 - Advice for Marketers and Final Stories

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#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric

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A CMO Confidential Interview with Emily Frager, Chief Client Officer at FleishmanHillard, board member of USC Annenberg Center for PR, formerly CMO of Lennar Ventures.

Em discusses why public relations has become a much more important business function, how AI has changed the game, and the need for speed in reputation management.

Key topics include:

- The shift from downstream reaction to upstream planning

- The importance of organization and governance

- Why a data-driven "ground game" matters more than ever

- How to "be prepared"

Tune in to hear why the fear of being wrong usually complicates and slows your reaction and why the Taylor Swift wedding NDA is a masterclass in control.

⏱️ Chapters

1:42 - Communications and PR Moment

9:46 - Shifting From Publicity to Engineering

17:45 - Best Practices and Governance

24:50 - Agency Partnerships and RFPs

29:37 - Major Stories and Practical Advice

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#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric

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A CMO Confidential Interview with Aneesh Dhawan, the Co-Founder and CEO of Knit, an AI Native Research Firm.

Aneesh shares toplines from Knit's AI Trust Survey of 150+ enterprise research leaders and details how the biggest fear has morphed from potential job loss to AI outputs without expert, human judgement.

Key topics include:

- The difference between data, insights and storytelling

- Why research utopia may be just around the corner

- Tips for vendor selection

- The importance of good governance habits

Tune in to hear why your research leader will eventually function like a Head Chef.

⏱️ Chapters

1:30 - AI in Market Research

3:06 - AI Trust Index Findings

4:28 - Greatest AI Researcher Fears

7:01 - Governance and Human Judgment

11:31 - ROI and AI Slop

14:14 - The Future of Research

16:09 - Choosing AI Research Vendors

18:05 - Governance and Best Practices

24:26 - Addressing the Trust Gap

27:03 - Advice for AI Implementation

Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.

#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.