What happens when you have an incredible product… but no predictable system to sell it?

In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans.

There's just one problem.

She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales.

In less than 20 minutes, Sheila breaks down the exact strategy needed to transform a great product into a profitable business. From visibility and content to ads and funnels, this episode gives beauty entrepreneurs a roadmap for turning ideas into income.

Because creating something amazing is only half the battle. Getting people to see it is the other half.

If you have a product, course, service, or business idea sitting on your heart, this episode is for you.

1. Having a great product doesn't guarantee sales.
   Visibility matters just as much as innovation.

2. Every business has three machines.
   Your visibility machine, booking machine, and product machine must work together.

3. Ads create reach. Organic creates trust.
   You need both to grow a sustainable brand.

4. Funnels convert attention into revenue.
   Free resources, emails, and text follow-ups keep your audience engaged.

5. Know your numbers.
   Sheila breaks down exactly how many units would need to be sold to hit a $15K monthly goal.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What happens when you walk away from something you've spent nearly a decade building?

For many entrepreneurs, starting over feels like failure.

For Myra, it became the beginning of her biggest breakthrough.

In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot.

After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting disappointment define her, she leaned into her experience, trusted the community she'd built, and created something even greater—a global academy with educators around the world, a thriving education platform, and her own beauty conference.

Together, Sheila and Myra talk about entrepreneurship, resilience, community, leadership, family, and why sometimes the greatest opportunities only appear after one door closes.

If you've recently experienced a setback, career change, business failure, or unexpected pivot, this conversation is the reminder you need that your next chapter may become your greatest one.

Sometimes starting over isn't the end of the story.

It's where the real story begins.

Leaving nearly a decade of work was painful, but it opened the door to opportunities Myra never imagined.

When Myra stepped out on her own, she realized just how much support and goodwill she had built over the years.

What started as serving clients evolved into mentoring educators across the globe through Guru Sugaring Academy and industry events.

Myra shares her vision of building a location-independent business through education, conferences, and scalable programs.

Her advice to entrepreneurs facing unexpected setbacks: reflect on what you've gained, trust your experience, and don't be afraid to reach out for new opportunities.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

Are you making between $8K and $12K a month... but somehow it feels like no matter how hard you work, you can't break through?

You're not lazy.
You're not failing.
And you're definitely not the problem.

In this episode of the CEO Glow Show, Sheila Bella explains why so many beauty entrepreneurs hit the $10K/month ceiling—and why working harder only keeps you trapped there.

Sheila reveals that the problem isn't your talent, pricing, or hustle. It's your business model.

If you're the marketing department, sales team, service provider, customer support, scheduler, and CEO all rolled into one, you've unknowingly become the biggest bottleneck in your own business.

This episode breaks down the mindset shift every beauty entrepreneur must make to go from being booked and busy to building a business that can scale beyond them.

If you're ready to stop trading time for money and start building systems that create freedom, this episode is your roadmap.

Because the goal isn't to become a better machine.

The goal is to build one.

1. The $10K ceiling is structural—not personal.
   Most service providers don't plateau because they're untalented. They plateau because one person can only do so much.

2. You don't own a business—you own four jobs.
   Marketing, sales, fulfillment, and operations all depend on you, making growth impossible.

3. Working harder doesn't break the ceiling.
   More hours, higher prices, and even hiring can still leave you trapped if your systems don't change.

4. Scaling requires machines, not more hustle.
   Your marketing, sales, and delivery systems must eventually operate without relying on you every step of the way.

5. Stop being the machine—build the machine.
   The difference between a $10K business and a $50K business isn't talent. It's architecture.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |