What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it?

In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up!

She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching.

In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation.

This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do.

Check out G& E Spa Essentials at: gandespaessentials.com

1. Every business has 3 machines: visibility, booking, and product fulfillment.
   If one machine is weak, growth slows down.

2. Organic content builds trust. Paid ads create reach.
   You need both working together to scale effectively.

3. Good products are not enough anymore.
   Visibility and automation are what turn products into brands.

4. Funnels and email marketing build long-term revenue.
   Capturing leads allows businesses to stay top of mind automatically.

5. Scaling requires professionals, not guesswork.
   Ads, automation, and systems work best when handled strategically.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients?

In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear.

A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like "reasonable requests" on the surface slowly revealed something deeper: boundary testing.

Sheila breaks down exactly how to identify red flags before they become refund requests, late-night text messages, and emotional burnout. More importantly, she gives you a copy-and-paste firing script that protects your authority while keeping your professionalism intact.

Because not every client is your client.

And the fastest way to create space for dream clients is by learning how to release the wrong ones.

Your time is the most expensive thing you sell. Stop giving it away for free.

1. High-maintenance clients don't usually show up screaming.
   They often show up with "small reasonable requests" that slowly escalate.

2. Every yes creates a new expectation.
   Accommodating endless requests can quietly train clients to disrespect boundaries.

3. Frame it as a mismatch, not a rejection.
   Professional exits remove emotion and protect your brand.

4. Never justify, argue, defend, or overexplain.
   You are the CEO, not a witness in a courtroom.

5. The best way to fire bad clients is to stop enrolling them.
   Systems and boundaries prevent problems before they begin.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What do you do when you're already fully booked… but still not making enough money?

In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out.

In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling.

From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload.

If you've hit your capacity and feel capped in your income, this episode will show you the next move.

1. You don't need more clients—you need better pricing.
   Raising prices can increase income instantly, even if you lose some clients.

2. Being fully booked doesn't mean fully optimized.
   A packed schedule can still leave money on the table.

3. Hiring creates income leverage.
   One additional artist can double revenue without doubling your workload.

4. Renting vs hiring impacts control and profit.
   Renters bring inconsistency, while employees allow you to scale predictably.

5. Marketing is the foundation of scaling.
   If you can get clients consistently, you can grow a team and increase income fast.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |