If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently.

In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even an act of worship), and transforming DMs into connection—not desperation.

Because when you make discipline beautiful, you actually do it. And when you actually do it… you finally get results that last

⭐ 5 Key Points From the Episode

• Your business "discipline problems" are often trauma triggers

• Romanticizing discipline = aligning the work with beauty, joy, and intention

• Content creation becomes easy when it becomes an experience

• DMs aren't "selling"—they're connection and service

• Structure + ritual = consistency without burnout

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet.

Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, losing everything during COVID, and pivoting into a second multi-million-dollar online company — all while navigating uncertainty, criticism, motherhood, faith, and leadership.

This episode is a masterclass in taking action before you feel ready, selling through conversation, building systems that scale, and trusting God even when the path forward isn't clear. If you've been waiting to feel "ready" before you post, sell, hire, or grow — this conversation will shift your mindset completely.

Sheila explains why waiting for confidence, clarity, or perfection keeps entrepreneurs stuck. Growth happens after action, not before it.

Sheila breaks down how being a better marketer (not a better artist) allowed her to scale faster than others with more technical skill.

Whether booking artists, selling events, or scaling online, Sheila emphasizes one truth: more conversations = more sales.

From hiring early to building automations, email lists, and backend processes, Sheila shares what people don't see behind seven-figure brands.

Sheila opens up about how worship, faith, and obedience to God grounded her through the darkest seasons — and why success is never just about you.

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this deeply powerful solo episode of the CEO Glow Show, Sheila Bella delivers one of her most important messages yet for beauty entrepreneurs, coaches, and founders who feel stuck, discouraged, or unsure in the middle of their journey.

Sheila breaks down a truth most people never realize until they're deep into entrepreneurship: the women who build six- and seven-figure businesses aren't necessarily the smartest, most talented, or most visible — they simply have the highest tolerance for uncertainty.

If your business feels foggy… if the algorithm feels quiet… if you're doing the work without the applause… this episode will reframe everything. You'll learn why uncertainty isn't a sign you're failing — it's the very place where faith, endurance, leadership, and long-term success are formed.

This episode is part mindset, part spiritual recalibration, and part leadership training — and it will meet you exactly where you are.

The women who rise the highest aren't more gifted — they can simply sit longer in discomfort, fog, and unanswered questions without quitting.

Faith-led entrepreneurship requires obedience without clarity. The fog isn't punishment — it's preparation.

You don't need more hype or confidence. You need the ability to keep showing up without validation, applause, or immediate results.

Sheila reminds listeners to look at their "receipts" — motherhood, hardship, trauma, rebuilding — and realize they are already equipped for business uncertainty.

Romanticizing discipline — turning work into ritual, worship, and artistry — increases endurance and prevents burnout.

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind