What would you do if your income tripled in just 60 days?

In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses.

But this episode isn't just about numbers.

It's about visibility.
Belief.
Sales conversations.
Paid ads.
Coaching.
And becoming the kind of woman who trusts herself enough to invest before she sees the proof.

Rui shares how shifting from transactional selling to relationship building changed everything, how running ads created consistent inquiries, and why mentorship helped her finally stop feeling lost in her business.

If you are stuck at the same income ceiling and wondering what it actually takes to double or triple your revenue, this episode is your blueprint.

1. Visibility creates sales. You cannot sell if people do not see you first.

2. Building real relationships with clients increases conversions and loyalty.

3. Running strategic paid ads creates consistent, predictable inquiries.

4. Coaching eliminates guesswork and accelerates results.

5. Belief in yourself is the first investment before money follows.
   

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

CEO Glow Show
Hosted by Sheila Bella, Founder of Pretty Rich Bosses

What would happen if you put your beauty business in the hot seat… and had it audited live?

In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team.

In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs:

✔ Visibility
✔ Booking
✔ Service Delivery

If you're relying mostly on word-of-mouth…
If you're 60–70% booked but not consistently full…
If you want to double your income but don't know where to start…

This episode is your blueprint.

Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine.

This is tactical. Strategic. And immediately actionable.

1. Most beauty pros don't build teams because they don't have predictable marketing.
   Renting feels "safer" than leading — but it limits income potential.

2. There are 3 Machines in Every Beauty Business:

   • Visibility Machine (awareness)

   • Booking Machine (conversion)

   • Service Machine (retention)

3. Instagram is now searchable like Google.
   Your name, bio, keywords, and verification directly impact discoverability.

4. Paid Ads = Reach Engine. Organic Content = Trust Engine.
   You need both to grow consistently.

5. Email marketing is the lowest hanging fruit.
   Most beauty pros already have the leads — they just aren't nurturing them.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

What happens when you finally get everything you asked for… and realize your business can't hold it yet?

In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't.

Robin shares her real journey from making $2–3K months, working in a commission salon, and questioning whether entrepreneurship was even for her… to hitting consistent $10K months in less than a year after fully implementing Pretty Rich Bosses strategies.

But this episode isn't just about getting booked.

It's about confidence.
Leadership.
Clarity.
Faith.
And becoming the kind of woman who can hold the blessing without collapsing under it.

You'll hear what actually changed when Robin stopped posting randomly, started educating, invested in coaching, and allowed her faith to shape how she shows up in business—without apology.

If you think being fully booked is the finish line… this episode will completely shift how you see growth.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you.

In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO.

This isn't a motivational pep talk. It's a leadership recalibration.

Sheila explains why the "middle" of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you've been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what's actually happening and show you how to lead through it instead of burning everything down.

You're not failing.
You're being forged.

🎧 Listen if you're ready to stop chasing relief and start building something sustainable.

1. Most entrepreneurs don't fail—they panic.
   Panic leads to reactive decisions that trade long-term stability for short-term relief.
   
   

2. The "middle" of business isn't failure—it's compression.
   This season exposes gaps in systems, standards, and thinking, not your worth or ability.
   
   

3. Panic thinking vs. CEO thinking is the real divide.
   Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization.
   
   

4. Growth comes from simplification, not expansion.
   Plug leaks, raise standards, and tighten your core offers instead of adding more.
   
   

Discomfort isn't a sign to quit—it's a signal to lead.
This is where professionals are made and businesses become real assets.

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck.

In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic content that leads to conversations and conversions.

You'll learn the exact mindset, content framework, and funnel strategy needed to start booking clients immediately — even if your following is small, your confidence is shaky, or your business feels stuck.

This episode is required listening if you want to stop being busy… and start being booked.

⭐ 5 Key Points from Day 1

1. Being Booked Is a Skill — Not a Talent Issue

2. "Book Now" Is Not a Strategy

3. Content's Job Is to Start Conversations

4. The Two Funnels Every Beauty Business Needs

5. Your Story Is a Sales Asset

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch.

But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full.

Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book.

1. Marketing should do 85% of the selling
   Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation.

2. Pre-sales is the real game (and it's engineered)
   If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet.

3. Your marketing must simulate a sales call
   The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you.

4. Lead generators are not "one and done"—they're iterations
   Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator.

5. The 8 milestones create the "psychological yes" before checkout
   She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear.

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently.

In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even an act of worship), and transforming DMs into connection—not desperation.

Because when you make discipline beautiful, you actually do it. And when you actually do it… you finally get results that last

⭐ 5 Key Points From the Episode

• Your business "discipline problems" are often trauma triggers

• Romanticizing discipline = aligning the work with beauty, joy, and intention

• Content creation becomes easy when it becomes an experience

• DMs aren't "selling"—they're connection and service

• Structure + ritual = consistency without burnout

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet.

Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, losing everything during COVID, and pivoting into a second multi-million-dollar online company — all while navigating uncertainty, criticism, motherhood, faith, and leadership.

This episode is a masterclass in taking action before you feel ready, selling through conversation, building systems that scale, and trusting God even when the path forward isn't clear. If you've been waiting to feel "ready" before you post, sell, hire, or grow — this conversation will shift your mindset completely.

Sheila explains why waiting for confidence, clarity, or perfection keeps entrepreneurs stuck. Growth happens after action, not before it.

Sheila breaks down how being a better marketer (not a better artist) allowed her to scale faster than others with more technical skill.

Whether booking artists, selling events, or scaling online, Sheila emphasizes one truth: more conversations = more sales.

From hiring early to building automations, email lists, and backend processes, Sheila shares what people don't see behind seven-figure brands.

Sheila opens up about how worship, faith, and obedience to God grounded her through the darkest seasons — and why success is never just about you.

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind