What if building a business wasn't just about making money… but about becoming the person you were always meant to be?

In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for.

Not the aesthetics.
Not the branding.
Not the highlight reel.

But the identity work.

They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful.

From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling.

If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey.

1. Entrepreneurship exposes your internal beliefs.
   Every insecurity, doubt, and past story rises to the surface when you lead a business.

2. Imposter syndrome is part of the process.
   Confidence isn't given—it's built by continuing to show up anyway.

3. You don't have to follow one path in your business.
   Exploring different brands, tools, and strategies creates more opportunity and growth.

4. Connection builds long-term success.
   Treating clients like family creates trust, loyalty, and longevity.

5. Growth requires choosing evolution over comfort.
   You will face moments where you must decide: stay the same or level up.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//FOLLOW Califonria Skincare Supply @Calskinsupply

What if the breakthrough you've been waiting for… requires you to surrender first?

In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed.

From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything.

This isn't just about marketing.

It's about faith.
Trust.
Mentorship.
And finally saying YES to the version of you that you know you're meant to become.

If you've ever felt like you're doing everything right but still not getting results… this episode will hit home.

1. Doing more of the same won't create new results.
   Kimberly realized she needed guidance to break through her plateau.

2. Mentorship collapses time.
   Investing in the right support helps you avoid months (or years) of trial and error.

3. Clarity creates confidence.
   Finding her niche in brow mapping changed her visibility and income.

4. Systems create scalability.
   Tracking, refining, and repeating processes builds consistent results and growth.

5. Surrender leads to breakthrough.
   Trusting the process and taking aligned action unlocked her next level.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

When was the last time you posted something that actually meant something?

Not a template.
Not a trend.
Not a safe, polished, "professional" post.

In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm.

It's because you're blending in.

If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible.

This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust.

This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real.

Because the clients meant for you?
They're not looking for perfect.
They're looking for YOU.

1. Safe content is invisible content.
   If your content could belong to anyone, it connects with no one.

2. The algorithm rewards reaction, not aesthetics.
   Comments, saves, and watch time matter more than pretty graphics.

3. Courage creates connection.
   The content that feels risky to post is what builds trust fastest.

4. You cannot be loved by your people without being disliked by others.
   The "rule of thirds" means some people won't like you—and that's necessary.

5. Your insecurity is often ego in disguise.
   Holding back to protect your image prevents you from serving your audience.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

What if the only thing holding you back… is you?

In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level.

From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all.

This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway.

If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home.

1. Authenticity builds your brand faster than perfection.
   Being yourself attracts the right clients and creates deeper connections.

2. Your comfort zone is where your growth stops.
   The anxiety you feel is often a sign you need to move forward, not retreat.

3. Social media should feel like you.
   If you don't enjoy your content, it won't connect or convert.

4. You don't need a massive audience—just the right one.
   Quality relationships outperform vanity metrics every time.

5. You are more ready than you think.
   Self-doubt is often the only thing standing between you and your next level.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

If hearing "it's too expensive" makes you freeze… this episode will change everything.

In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market.

It's that no one ever taught you how to sell.

In this episode, Sheila walks you through how to confidently handle every objection without sounding pushy, desperate, or salesy. You'll learn how to shift from reacting emotionally to objections to leading clients with certainty, clarity, and authority.

Because objections aren't rejection.
They're requests for certainty.

If you've ever discounted, over-explained, chased clients, or let leads slip away… this episode will give you the exact mindset and language to start closing with confidence.

1. Objections are not rejection—they are requests for certainty.
   Clients are still interested, they just need more clarity to move forward.

2. There are only 3 types of objections: money, trust, and comparison.
   Every objection falls into one of these categories—and all are rooted in fear.

3. Stop pitching—start asking better questions.
   The right questions help clients sell themselves.

4. Discounting trains clients to doubt your value.
   Lowering your price doesn't close the sale—it weakens your authority.

5. Confidence closes more than talent ever will.
   Premium clients respond to certainty, not desperation.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist?

In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days.

But this was not luck. It was leadership, systems, team investment and CEO energy.

After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner.

The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home!

If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call.

1. The shift from artist to CEO unlocks scale.
   Working in your business caps income. Leading your business multiplies it.

2. Investing in your team increases revenue.
   Higher pay, better training, and empowerment create performance.

3. Leadership builds freedom.
   Cristal transitioned from being the main artist to building a strong agency.

4. Belief precedes growth.
   Tripling income starts with believing it's possible.

5. Systems and sales frameworks create predictable results.
   Implementing structure produced immediate returns.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending."

But are they really?

In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in your market might actually be the reason you're struggling to book premium clients.

Sheila breaks down the psychology of premium buyers, the neuroscience of trust and certainty, and how your marketing signals can either attract luxury clients or repel them. If you've been discounting, panic posting, or questioning your prices, this episode will completely change the way you position your brand.

This conversation is about stepping into authority, shifting your nervous system, and building a beauty business that signals confidence, stability, and premium value.

1. The problem isn't the economy—it's positioning.
   Clients are still spending money; they're just choosing providers who signal certainty and trust.

2. Premium buyers are risk sensitive, not price sensitive.
   High-income clients care more about avoiding mistakes than saving money.

3. Desperation marketing pushes luxury clients away.
   Constant discounts, giveaways, and last-minute openings can signal instability.

4. Luxury is psychological.
   Premium positioning is communicated through tone, confidence, and clarity—not just branding.

5. Start acting like the brand you want to become.
   Position your business today as the future version you're building toward.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams

Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Lindy Williams, Founder of EBL

In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts?

In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins.

If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards.

They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment.

If you are tired of chasing trends and ready to build authority, credibility, and long term revenue,

🔑 5 Key Points From This Episode

1. Hype fades but brand equity compounds.
   Viral moments do not equal sustainable revenue. Trust and consistency do.

2. Discipline builds longevity.
   Showing up consistently, refining your offer, and protecting standards matter more than chasing attention.

3. Authority is built through positioning.
   Clear messaging, niche clarity, and brand alignment create trust.

4. Community creates staying power.
   Brands that last are built on relationships, not transactions.

5. Long term thinking wins.
   Decisions made for durability outperform decisions made for quick cash.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella