
CBL Episode #124 Samantha Muncuso-From Toilets to TikTok: A Cleaning Influencer's Journey
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Ever wondered what happens when a cleaning professional with a quirky sense of humor finds her voice on social media?
Samantha Mancuso takes us on a delightful journey from sworn teenage resistance to the cleaning profession ("I don't want to scrub anybody's toilets!") to becoming a viral cleaning influencer with over 300,000 TikTok followers.
The path wasn't straightforward.
After stints as a dental lab technician and school lunch lady ("the best, worst job I've ever had"), Samantha impulsively ordered business cards on her lunch break in 2015 and launched her cleaning business. Her social media presence began as a mental escape during her mother-in-law's cancer treatment, initially featuring just her hands cleaning surfaces.
As she gradually became comfortable on camera, her authentic personality and practical cleaning advice resonated with viewers.
What makes this conversation special is Samantha's passionate advocacy for solo cleaners. "I never want anybody to look at the solo cleaner like they're just some Betty with a bucket," she declares, challenging the perception that solo operations are merely side hustles.
She shares how professional solo cleaners can earn substantial incomes while maintaining the flexibility to prioritize family commitments.
Behind the scenes, Samantha balances content creation with maintaining high standards for her clients, filming in their homes with permission while respecting their privacy. She's transparent about the realities of social media monetization, acknowledging it's not consistent enough to replace her cleaning income. Her commitment extends to supporting small, family-owned businesses in the cleaning industry, using her platform to elevate others alongside herself.
Ready to connect with a cleaning influencer who keeps it real? Listen now and discover why authentic voices like Samantha's are transforming the cleaning industry's image and inspiring professionals to take pride in their essential work.
Samantha's Social Links here:
https://www.tiktok.com/@crazycleaninglady222
https://www.facebook.com/crazycleaninglady222
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Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.
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