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What if the reason your marketing isn't working... is because you're measuring the wrong things?

In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, pulls back the curtain on one of the most common problems she sees in professional services, HR firms, and small businesses: spending heavily on marketing without knowing what’s actually driving results.

Most legacy companies are stuck tracking vanity metrics—likes, opens, impressions—while ignoring the micro-conversions that actually build revenue.

Stacie shares real examples from inside companies just like yours and reveals the root cause: disconnected systems, poor attribution, and siloed efforts that make scaling feel impossible.

This isn’t about more tools—it’s about better visibility.
If your funnel feels clunky, if your marketing isn’t converting, and if your sales team is stuck guessing… this episode will show you exactly where the cracks are in your foundation.

Here's what we cover:

• Why traditional marketing metrics are broken and misleading
• What micro-conversions are (and why they’re your growth unlock)
• How to stop relying on spreadsheets and gut feelings
• A real-life story of a $25M firm that transformed with simple visibility
• What attribution really means for non-SaaS companies
• Why you don’t need fancy dashboards—just the right signals
• How legacy businesses can build momentum with clarity, not chaos

RevUp Advisory is trusted by growth-stage companies who’ve outgrown “good enough.”
We’re the team you call when sales is stuck, marketing isn’t converting, and ops can’t keep up.

Led by Stacie Sussman and a team of experts you wish you called six months ago, RevUp realigns your go-to-market engine so growth stops feeling like a grind—and starts feeling like momentum.

Learn more: https://www.revupadvisory.com

Email Stacie: stacie@revupadvisory.com

Book a consult: https://calendly.com/revupadvisory/consult-call-with-revup-advisory

Follow Stacie on LinkedIn: https://www.linkedin.com/in/staciesussman/

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

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What happens when a successful executive realizes his six-figure salary is slowly killing his soul—and his relationship with his kids? Greg Garunov had the perfect life on paper: a suburban house, luxury cars, and two decades of success in the media industry. But behind the polished facade, he was drowning in the "Groundhog Day" cycle that traps so many working dads.

The wake-up call came during the COVID-19 pandemic, when remote work forced him to actually spend time with his children. That's when he discovered the brutal truth: having kids doesn't automatically make you a great father. Greg made the bold decision to leave his corporate career behind and build Millennial Prime, a thriving community that helps working dads master family work-life balance while pursuing parenting with a purpose.

This isn't another feel-good story about work-life balance. This is a raw, honest conversation about the loneliness epidemic plaguing successful fathers, the "golden handcuffs" that keep high-achievers trapped, and the revolutionary mindset shifts that transform both your business leadership and your family relationships.

Grab all the links and resources mentioned in this episode at

https://www.revupadvisory.com/podcast/parenting-with-purpose-greg-garunov

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

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Ready to uncover the brutal truth about why most executive hiring fails? In this explosive conversation with Conway Shui, veteran recruiter and co-founder of C&C Talent Partners, you'll discover the hidden secrets behind executive recruiting that companies don't want you to know. From Fortune 500 talent wars to startups chasing unicorn dreams, Conway reveals why "scale experience" is dangerously overrated and how a brief 60-minute cold email led to landing top leadership roles at CBS and Time Warner.

Stop waiting for the perfect opportunity to find you—start knocking on C-suite doors today. Whether you're stuck in your current role or ready to take the leap to executive leadership, remember that Conway landed at CBS through a single bold email.

Join our LinkedIn community to share your own bold career moves and discover how other leaders are navigating the real challenges of stepping into executive roles. Because in the game of executive recruiting, the boldest move is often the one that gets noticed.

Grab all the links and resources mentioned in this episode at

https://www.revupadvisory.com/podcast/executive-recruiting-with-conway-shui

Connect with Conway:
LinkedIn

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

Send us a text

When was the last time your business's scaling strategy actually delivered results instead of just more work? In this game-changing episode of C-Suite Strategies, we're joined by scaling expert Celi Arias, creator of the revolutionary "Grown Ass Business" method that transformed our own company from plateaued to powerhouse. Celi isn't your typical business coach dishing out cookie-cutter advice. With 25+ years of hard-won experience starting from her childhood babysitting empire to building multiple 7-figure businesses, she reveals the uncomfortable truths about why most scaling attempts fail and what actually works.

Ready to stop following scaling advice that wasn't designed for YOUR business? Listen to this episode now, then visit grownassbusiness.com to discover how Celi's methodology could be the missing piece in your growth strategy.

See the show notes and resources mentioned in this episode at

https://www.revupadvisory.com/podcast/how-to-scale-a-business-gab-method-celi-arias

Connect with Celi:
LinkedIn

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

Send us a text

Ready to scale your B2B marketing and sales from siloed struggles to seamless success? Join us for a power-packed episode with Pasha Irshad, co-founder of Shape and Scale and former VP who's helped scale giants like Samsung, Microsoft, and Databricks. With 16+ years in the trenches of B2B growth, Pasha reveals why your traditional sales funnel might be holding you back and what it really takes to scale marketing and sales efforts in today's rapidly evolving landscape.

Grab all the links and resources mentioned in this episode at

https://www.revupadvisory.com/podcast/scaling-b2b-marketing-sales-strategies

Connect with Pasha:

LinkedIn

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

Send us a text

Tired of playing small in the executive suite? Ready to shatter the ceiling of your leadership potential? In this game-changing episode of C-Suite Strategies, leadership powerhouse Stephanie Blair of Know and Flourish reveals the insider secrets to transforming from a high performer into an unstoppable executive force. Whether you're stepping into your first C-suite role or trying to amplify your leadership impact, this episode unveils the rarely-discussed realities of executive coaching and what it really takes to scale both your career and your organization.

Grab all the links and resources mentioned in this episode at:

https://www.revupadvisory.com/podcast/executive-potential-leadership-coaching

Connect with Stephanie:

https://knowandflourish.com/

linkedin.com/in/blairstephanie

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

Send us a text

Get ready to take a transformative breath! Join Stacie and special guest Kathleen Booker, the “Jedi of Calm,” as they explore how conscious breathwork can elevate both corporate performance and personal well-being. Kathleen shares her wisdom on embracing calm in high-pressure environments, from the C-suite to the everyday grind, offering practical tools to find balance and clarity.

Breathwork is more than a relaxation tool—it’s a gateway to enhanced focus, better decision-making, and authentic self-leadership. Whether you're navigating boardroom challenges or balancing life’s many roles, this episode reveals the transformative power of breath. Tune in to learn how you can access your inner peace and unleash your full potential, one breath at a time.

Grab all the links and resources mentioned in this episode at

https://www.revupadvisory.com/podcast/conscious-breathing-and-high-performance-leadership

Connect with Kathleen Booker:
Website
LinkedIn
YouTube
Instagram

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

Send us a text

Cultural transformation impacts so much of a business. From increased revenue, to aligned action, to having the entire team on board—these are the benefits of creating a company culture that everyone is on board with. So… what steps do you need to take to begin this transformation? Therese Gedda joins me to discuss everything under the umbrella that is “company culture” to ensure not only your team is thriving, but also your organization as a whole!

Grab all the links and resources mentioned in this episode at

https://www.revupadvisory.com/podcast/cultural-transformation-and-peak-performance

Connect with Therese:
LinkedIn
Website

Connect with Stacie:
Book a free growth consult
LinkedIn
Website

This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.