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C-Suite Strategies

C-Suite Strategies

著者: Stacie Sussman
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C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business.


If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth.


Each episode features practical advice, candid conversations, and expert interviews designed to help you overcome bottlenecks, align your team, and ignite sustainable success.


We’ll answer questions like


How can I scale my B2B business sustainably?


What are the most effective strategies for scaling a B2B business?


How do I build and lead a high-performing team during growth?


What are the top metrics to track for B2B sales growth?


How do I align sales and marketing teams for incremental revenue outcomes?


How can technology help scale my B2B business more efficiently?


How do I reduce customer acquisition costs while increasing revenue?


This podcast is packed with value for B2B founders, CEOs, CMOs, sales leaders, and business operators ready to scale smarter—not harder.


If you want to learn how to turn the chaos of growth into clarity and confidence, subscribe to C-Suite Strategies. Your next breakthrough is just a listen away.

© 2025 C-Suite Strategies
マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • 18: From CMO Confidence Gaps to AI Wake-Up Calls: My 2026 Predictions
    2025/12/09

    In this solo episode of C-Suite Strategies, Stacie Sussman breaks down the five biggest trends she’s seeing as we head into 2026—starting with a surprising pattern: CMOs at $30M companies quietly fearing their next board meeting.

    Stacie shares why brilliant marketing leaders are losing confidence in the C-suite, what’s driving the rising demand for clean attribution, and why most companies are wildly overestimating their AI maturity. She also unpacks how leaner teams will depend on stronger processes, and how consulting roles will evolve as AI becomes a core operating system rather than a shiny add-on.

    If you’re a CMO, CRO, founder, or executive trying to scale without chaos, this episode offers a sharp, unfiltered look at what’s coming—and what it will take to stay ahead.

    You’ll learn:
    • Why the CMO confidence gap is widening
    • The revenue language every marketing leader must master
    • Why attribution is no longer optional
    • The coming AI reality check for mid-market companies
    • How lean operations and process excellence will drive growth
    • The new consulting model: human expertise powered by AI

    If you’re ready to build real capabilities instead of patching cracks, this episode is your roadmap for 2026.

    Connect with Stacie:
    Book a free growth consult
    LinkedIn
    Website


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    14 分
  • 17: The C-Suite Network Strategy: How to Land Your Next Role Before It’s Even Posted
    2025/11/11

    Networking isn’t a nice-to-have — it’s a leadership strategy.

    In this episode, Stacie Sussman sits down with Rachel Rozen, a former hospitality executive turned connection strategist, to break down how high-performing leaders can turn authentic relationships into career-defining opportunities before they ever start job-hunting.

    Rachel shares how meeting 300 people in one year reshaped her career and how you can apply the same mindset to build a future-proof professional network.

    Key Topics Covered:

    • How to reframe networking from transactional to transformational
    • The Three I’s Framework — Introduction, Invitation, Information — that keeps your network alive
    • Why your dormant connections might open your next door
    • How CMOs, CROs, and Founders can strengthen internal trust across teams
    • The right time to leave professional communities that no longer serve you
    • Practical outreach scripts to reconnect without the awkwardness

    This conversation is a masterclass in turning “icky” networking into sticky, strategic relationship-building. The kind that gets you the meeting, the opportunity, or even the next C-Suite role.

    Guest Links:

    • LinkedIn: Rachel Rozen
    • Website: Connection Catalyst
    • Apply to attend her NYC Executive & Entrepreneur Dinners

    Connect with Stacie:
    Book a free growth consult
    LinkedIn
    Website


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    43 分
  • 16: When the Math Isn't Mathing: Building Sales Teams That Actually Scale
    2025/10/14

    In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams.

    Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, implementing structured sales processes, and embedding sales training into company culture. The conversation also explores team dynamics, leadership alignment, and how understanding the context behind every sales strategy can make or break growth efforts.

    Whether you’re a CRO, CMO, or founder seeking clarity on how to scale sustainably, this episode delivers practical, grounded insights for driving consistent revenue and organizational alignment.

    Key Takeaways
    → B2B leaders often feel stuck in their growth journey.
    → Scaling requires a deep understanding of team dynamics.
    → Validating product-market fit is crucial before scaling.
    → Implementing structured processes enhances sales effectiveness.
    → Sales training matters—for both new and experienced sellers.
    → Context behind sales strategies drives better execution.
    → Operational challenges can hinder growth if not addressed early.
    → Leadership alignment is the backbone of successful scaling.
    → Customer feedback should guide product development.
    → Revenue goals must be grounded in realistic math.

    Chapters
    00:00 Introduction to C-Suite Strategies
    02:16 Meet Matt Austin: A Sales Leader’s Journey
    04:58 Scaling a Global Company: Insights from Experience
    10:09 Understanding Team Dynamics and Initial Steps
    12:03 Validating Product-Market Fit
    17:15 Implementing Structure and Processes
    21:11 Teaching Sales Methodologies: The Importance of Training
    26:03 The Context of Sales Strategies
    30:51 Navigating Operational Challenges
    36:07 Key Takeaways and Lessons Learned

    Connect with Stacie:
    Book a free growth consult
    LinkedIn
    Website


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    43 分
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