Sam sits down with Tom, Hannah, and Edward from the Ashdown Jones team to discuss current conditions in the property market and what trends they’re seeing. What has changed for estate agencies lately? Reduced viewing numbers? Lower response rates from marketing campaigns? Challenges in getting homes sold?

Tom shares insight into changing valuation patterns and why more homeowners are seeking advice without real plans to sell. Hannah covers practical retention strategies for keeping clients informed and positive and talks through shifts in buyer demand at different market levels. Edward brings the numbers to the table, highlighting patterns over the last three years and how unpredictable external factors are influencing outcomes for the industry.

Some key takeaways:

➡️ Shifts in buyer and seller motivation are changing response and conversion rates for independent agencies.

➡️ Transparent follow-up and proactive retention can protect client relationships in slower markets.

➡️ Tracking expenses and making regular financial audits are essential practices for estate agency owners navigating uncertainty.

Some great moments:

✅ “A lot of people are scoping out the value, they’re not intentional, whereas when the market was more buoyant, we were seeing more serious sellers.”

✅ “Over-communicate. Get all those different touch points in with clients because they’re getting frustrated.”

✅ “You need to bank these instructions for the future, to make sure that you carry on talking to them.”

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