But Why Is Softness So Seductive? | Wellness, Language & the Alt-Right Pipeline for Women (Part 2)
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But Why Is Softness So Seductive? | Wellness, Language & the Alt-Right Pipeline for Women (Part 2)
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In Part 2 of our series on the alt-right pipeline for women, we explore how wellness aesthetics and therapeutic language become tools of discipline, not liberation.
Kristin and Laura dissect the soft side of authoritarianism - how empowerment becomes obedience, rest becomes performance, and the internet whispers: “Shh, just be palatable.”
✨ This episode unpacks:
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The rise of the “soft girl era” and why it feels so good
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How language like “divine feminine” & “high value woman” bypasses critical thought
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Performative healing and the pressure to be beautiful, agreeable, and obedient
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Why white femininity is positioned as almost powerful, and how that keeps us compliant
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Capitalism, shame, and the weaponisation of lifestyle content
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Personal reflections on burnout, skincare, and craving control in a chaotic world
We also talk through the Charlie Kirk aftermath and how authoritarian systems use language to consolidate power, reframe critique as violence, and shame us into silence.
It’s not just “tradwives” and Pinterest boards, it’s about who gets to feel safe in the system, and why the algorithm keeps pulling us back in.